Presented by the Resource Alliance in partnership with Salesforce.org and hosted by Think Consulting Solutions, this free webinar outlines the key trends to have on your radar.


Join us for the event on 26 January at 14.00 GMT. Register here.


The challenges created by COVID-19 are still largely with us and globally the nonprofit sector continues to demonstrate great resilience and adaptability. Change is the only constant and organisations must remain open and flexible to navigate the unknown and take advantage of new opportunities. So, we’re kicking off the new year with a panel discussion on the four key trends that all nonprofits and fundraisers need to keep top of mind as we enter 2022.


Together with our panel of expert fundraisers, we’ll be exploring:

  • Revenue diversification: Is your organisation considering cryptocurrency donations? It’s time to embrace digital cash.
  • Diversity, equity, and inclusion: Much done, much more to do. But where do we start and how can you build on your efforts?
  • Environmental sustainability: Does your organisation have a plan in place?
  • Technology: It’s all about data and using that data to drive revenue.


Meet our panellists:


Nicola Gunn – Director of Development and External Affairs, Edinburgh Dog and Cat Home

Self-proclaimed crypto-philanthropy enthusiast Nicola has 15 years of experience in the not-for-profit sector encompassing everything from fundraising, PR, marketing, and stakeholder engagement to education, retail, and public affairs. Nicola’s work building fundraising and communications teams and diversifying income streams has led her to delving into digital fundraising and she is keen to share her passion and encourage other fundraisers to get on board.


John Fulham – Public Advocacy Manager, Irish Wheelchair Association

John left a longstanding career in banking to dedicate his working life to advocacy as Public Engagement Manager for the Irish Wheelchair Association promoting the nonprofit as Ireland’s leading representative organisation and service provider for people with physical disabilities. A sports enthusiast and wheelchair user, John is a four-time Paralympian and served  term as President of Paralympics Ireland.


Ettore Rossetti – Lead Advisor, Digital, Marketing, Innovation, Save the Children USA

As a change agent and a catalyst for innovation, Ettore has pioneered many internal innovations at Save the Children including starting its digital marketing practice, social media presence, influencer marketing, and its cryptophilanthropy initiative. He co-founded Save the Children’s Stream Team, a community of gamers, vloggers and content creators who stream to raise awareness and funds and led Save the Children to be the world’s first INGO to accept a bitcoin donation in 2013.


Jane Trenaman – EMEA Nonprofit Advocacy & Fundraising Industry Advisor, Salesforce.org

Jane’s obsession with the voice of the customer/supporter has been the driving force behind a rewarding career spanning several sectors and specialisms, including with a number of nonprofit organisations. Jane is passionate about supporting nonprofits to drive digital transformation, optimise their CRM strategy, and leverage their platforms to place their supporters at the heart of their fundraising programme.


Sarah Clifton – Fundraising and Partnerships, Save the Children Netherlands

A fundraising and partnerships pro, Sarah has a wide range of experience across multiple markets and combines her strategic vision and


Giancarla Pancione – Marketing and Fundraising Director, Save the Children Italy

Giancarla has a wealth of experienceas a director of fundraising with a demonstrated history of working in the civic & social organisation sector. A strong marketing professional, she is skilled in direct marketing, marketing strategy, budget management, CSR, event management and international relations.

In partnership with