This workshop is an introduction – for those not yet familiar with neuroscience – to the principal learnings and test results from behavioural marketing, neuromarketing, psychology, and behavioural science. We will specifically focus on in-person major donor solicitation and what we can learn from neuroscience about how to approach major donors.
Those new to neuroscience and those seeking to get an overview of research and test results from neurofundraising.
- You will learn new ways to understand what motivates giving.
- You will learn surprising test results on how to individually engage in encounters with key individuals.
- You will learn how to use subliminal cues and strategies with major donors to engage, volunteer, and give.
- You will be introduced to some basic principles of neuroscience (e.g. mirroring, social proof, etc.) in the context of major donor solicitations.