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Is the third sector over-reliant on Facebook?

Is the third sector over-reliant on Facebook?

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About this session

This panel discussion will explore four main questions, around whether the third sector is over-reliant on Facebook:

  • As seen by the July 2020 boycott, Facebook can often be a complicated partner to work with. What were your organisation’s positions on the boycott and ongoing political and data issues of working with Facebook?
  • According to a recent THINK Digital Forum benchmarker, some charities are driving as much as 75% of their paid marketing through Facebook. This poses significant risk if/when Facebook makes changes to the ad algorithm – what can we do to mitigate this risk?
  • The recent Facebook Challenge model (of driving supporters from Facebook ad to group and then to fundraise on the platform) has proven incredibly successful. Will this be a permanent disruption to the events and community fundraising landscape or was it a case of the right model, at the right time?
  • There is some evidence to suggest that younger groups (Gen Y and Gen Z) are leaving the platform / not engaging with the platform in large numbers. Combined with the arrival of a new wave of social media (e.g. Tik Tok, Twitch and Snapchat), what are your organisations doing to engage with these new platforms and mitigate this demographic cliff edge?

 

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