Wednesday 12 June
15:15-15:45 (UK BST)
Watch the session on the Resource Alliance Facebook page
Messaging has more daily active users than social media, email and even browsers. Most of us use messaging in our personal lives, but many organizations haven’t completely figured it out. Lead by Michael Sabat who has 10+ years of experience with messaging campaigns, this session will provide a comprehensive overview that you haven’t heard before. Michael will present approaches that have worked for other non-profits, an overview of the different options in the messaging space and multiple case studies on SMS and FBM campaigns. We will end by talking about what’s next in this fast–moving space.
Digital marketers, email marketers, social media managers, communications directors and marketing executives will be interested in this session.
- The most important KPI if an organization is launching an SMS campaign
- The different capabilities for campaigns on SMS, Facebook Messenger and Whatsapp
- How to design and launch winning approaches for SMS.