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The end of the beginning for online giving: What we know from 20 years of online giving

The end of the beginning for online giving: What we know from 20 years of online giving

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Online giving has now been around for 20 years. Let’s stop acting like online giving is still a new thing – it’s not. Let’s start embracing the fact that the next 20 years will bring tremendous digital transformation in the nonprofit sector. Join Steve MacLaughlin, vice president of data and analytics at Blackbaud and bestselling author of Data Driven Nonprofits, as he explores where we’ve been, where we are now, and the future of online giving. We’ll explore several key milestones of the last two decades and what the data tells us about the future of digital giving and engagement.

 

Aimed at:

  • Digital Fundraisers
  • Digital Marketers
  • Nonprofit Leaders.

 

Learning outcomes:

  • Understand historical context for online giving
  • Understand proven best practices
  • Understand where digital is going next.