Viral video on social: what is it good for? – Lessons learned by the Labour Party and other content queens on how to make great video
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About The Session
This session will look at some of the key principles and lessons learned by the Labour Party on how to make fantastic, shareable video content. Using examples from across the political and charity sectors, we will discuss how and why video content performs so well — but also pose a question about the legitimacy of virality and explore why “who” is usually more important than “how many”.
This session is for staff and activists at all and any level working in communications, digital, and campaigns, who want to make brilliant video content for their channels or cause.
- Some key principles of successful social media content
- About the strategic importance of video
- How to properly plan a digital campaign led by video content.