Countering Zoom fatigue: The importance of continuing digital communication
About this session
If you’re running online events or using digital communication, you’ve probably heard the phrase “Zoom fatigue” – you may have even felt it yourself! But, in discontinuing our online communications, are we as fundraisers making decisions based on feelings when we have data that proves online communication has a positive impact on stewardship strategies and staff communication?
This session will share the highlights from recent research into live virtual events for charities, conducted in partnership with JustGiving, and show you how to create engaging virtual events to help you retain employees and donors.