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Kathleen Murphy (USA)

Director Digital Strategy, GivingTuesday

Kathleen Murphy Toms leads digital strategy for the biggest philanthropic movement in history. GivingTuesday leverages social media + a broad global network to ignite a movement + global call to action to express radical generosity, creating a habit that’s changing behavior and global civil society for the better. The movement has seen record-breaking engagement at every level of society – from some of the world’s biggest celebrities + influencers to students, volunteers, + everyday givers. During the most recent GivingTuesday, Kathleen created an adaptable unbranded marketing campaign that raised $2.47B for U.S. charities in 24 hours, with 21B organic impressions, that generated social activity in every country + territory in the world.

Learn more about Kathleen’s #FRO2021 session:

TikTok for Nonprofits: How to get started on the world’s fastest growing social media platform