Toni Matas is the CEO of Persualia, a digital marketing agency that uses artificial intelligence chatbots to better communicate brands with their customers. For 25 years he has been general director of Barcelona Multimedia, the oldest multimedia company in Catalonia, where he edited digital content on CD-ROM, DVD, Web and Apps with more than 10 million downloads worldwide. Toni was a professor in the ESADE business creation department and in the Multimedia School of the Polytechnic University of Catalonia and has given conferences, courses and seminars for numerous universities. He is the author of more than 15 books, translator, and screenwriter. One of his books has been translated into more than 60 languages. Among other awards, he has received the Premi Ciutat de Barcelona, the Serra d’Or Critic Award and the Best Business Initiative Award. He is a computer science engineer from the Polytechnic University of Catalonia and an MBA from ESADE.