Alex Lloyd Hunter (UK)

Co-Executive Director, Forward Action

Alex is Co-Executive Director at Forward Action, a UK-based digital mobilisation agency for progressive causes. He works with NGOs to rapidly grow their email lists, mobilise supporters to take campaigning and fundraising actions at scale, and use movement-building approaches to keep supporters engaged long-term.

Forward Action has worked with over 70 NGOs over the last five years, building online fundraising and campaigning programmes. Alex and his team are behind some of the most successful digital innovations of the last few years, including the ONE Campaign’s viral 9 Countries quiz that attracted 2.5 million users and grew ONE’s email list by 450,000 people.

Before founding Forward Action, Alex led the UK Labour party’s email team during the 2015 election campaign, helping the party raise a record-breaking £3.1 million online. Prior to this, he launched and ran the team behind 38 Degrees’ “Campaigns by You” petition platform. The platform has so far been used to run thousands of campaigns involving millions of people from across the UK.


Click here to find out more about Alex’s session: “Raising money online through supporter mobilisation”