Amanda Michel

Amanda Michel (UK)

Global Director and Senior Product Manager, Contributions, The Guardian

At the Guardian, Amanda is Global Director and senior product manager of Contributions, a core part of the Guardian’s expanding reader revenue model.

In 2018 the Guardian announced the support of more than one million readers around the globe and in 2019 that it had broken even.

As Global Director, Amanda is responsible for the global P&L as well as product and growth strategies.

The Guardian’s reader funded approach was recently awarded the WAN-IFRA European Digital Media Award for Best Paid Content Strategy.

By nature, Amanda tinkers and experiments. In her journalistic career she’s been responsible for driving innovation and designing new practises to take advantage of technological change.

Her work has been profiled, including in The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business.

She’s a co-founder and organiser of Spark Camps.