Atsuko Allison Ueda (Japan)

COO / Head of Fundraising, Japan for UNHCR

Atsuko has been fundraising internationally for over 10 years, with experience in Thailand, USA, and Japan. She is currently the COO and Head of Fundraising at Japan for UNHCR with programmes in digital, direct mail, telemarketing, face to face, middle donors, legacy, fundraising communication, and leadership giving with corporations, foundations, and major donors. Her expertise is focused on raising the lifetime value of donors through journey mapping and data analysis of donor development and stewardship. Previously, she also directed programmes on leadership giving, government-donor relations, and financial management.

Her portfolio ranges from the establishment of small non-profit organisations in the US to securing multi-year funding for local community-based organisations led by migrants and refugees in Mae Sot, Thailand. With an academic background in International Relations and Intercultural Communication, her fundraising priorities include community empowerment, grassroots organising, and the delivering of local voices directly into the minds and hearts of contributing donors. 


Learn more about Atsuko’s IFC 2019 masterclass –

Design your donor experience: Empathise, analyse, create, test, and deploy


Learn more about Atsuko’s IFC 2019 workshops –

Supporter experience design thinking: Twelve countries, twelve workshops, twelve months later – lessons learned from the UNHCR on adopting design thinking and journey mapping

Culture Club 2.0: The connection between culture and our ability to thrive!