Cara Morrison (Australia)

Marketing Manager - Loyalty, Cancer Council NSW

Starting her career in psychology and youth work, Cara found her passion for fundraising after taking a business development role at Pareto Fundraising in 2011. Quickly moving into client service, Cara led successful direct marketing campaigns for a number of key Australian charities before making the jump to the charity side around three years ago.

In her current role as loyalty manager for Cancer Council NSW, Cara is responsible for all retention and loyalty activity and is part of a direct marketing unit that raises $30 million annually.

Most recently Cara has been involved in a significant system transformation project that has really highlighted her interest in tech and how it can be used to improve donor experience.

More about Cara’s workshop here