Danielle (Danni) Adam (Australia)

Head of Strategy and Development Australia, GivePanel

Danni is a digital marketing specialist with expertise in supporting charities to grow and establish online supporter recruitment programmes at scale, including launching Greenpeace Deutschland’s first large-scale social media acquisition programme. Danni has experience and in-depth knowledge of working in British, German, and Australian marketplaces.

Having previously managed social media ad programmes in-house, including for two Greenpeace offices, Danni is now helping charities maximise Facebook fundraisers via the GivePanel platform. She has recently relocated back to Australia and is excited to establish and grow the GivePanel team there, working closely with the company’s charity customers, some of which are already raising hundreds of thousands via Facebook challenge events.