A digital strategist at the National Volunteer & Philanthropy Centre, Gillian works on digital campaigns such as Giving Week, and for the last 3 years, on marketing Singapore’s first one-stop giving platform, Giving.sg.
A true blue millennial, she spends her office and out-of-office hours on social media, putting the ‘fun in fundraising’ by creating content that is relevant, compelling and informative. Think GIFs and emailers that raise over $80,000 for disaster-relief! But her work isn’t just about coming up with witty campaign slogans – she also pours over data that track and measure the effectiveness of her campaigns.
In her free time, she loves reading marketing emails for #inspo, taking Boomerangs of her dog and tutoring underprivileged children.