Julie Roberts (UK)

Director, More Strategic

With over a decade of experience in the charity sector, Julie is a recognised expert in digital Community Fundraising and the Events online fundraising sphere. Julie specialises in creating strategies for Community Fundraising, peer-to-peer and mass participation events. She also develops strategic consumer insights; conducting broader research projects to develop greater supporter understanding, running focus groups, mystery shopping, benchmarking, and analysis to create peer to peer data insights).

Julie’s notforprofit experience spans the UK and Australian markets working for NSPCC, Help The Aged, The Shepherd Centre & Cancer Council NSW during her career. She has been responsible for redesigning the strategic direction for many events and leading teams into financial growth. Julie is now the Director of More Strategic UK and uses her expertise to help charities maximise their strategic direction, supporter understanding & engagement, embed CX principles and fulfil their peer-to-peer and community online potential. 


Learn more about Julie’s #FRO 2019 session – Creating digital tribes: Find your tribe and love them hard