Lori is vice president of brand strategy & communications at SickKids Foundation – the marketing and fundraising arm of the world-renowned The Hospital for Sick Children in Toronto, Canada. Lori leads the strategic vision for SickKids’ brand communications. Under Lori’s leadership, SickKids’ team of marketers, content specialists, public relations practitioners and agency partners develop innovative marketing programs that build brand equity around the SickKids’ mission and drive $145 million in donations annually. Since Lori’s arrival at SickKids Foundation in 2014, the organisation has consistently produced award-winning advertising campaigns garnering national media attention and international recognition at every major awards show. In that same period, SickKids Foundation has achieved record-breaking donations year over year. With the launch of the SickKids VS campaign platform in 2016, Lori has been credited with redefining the category of charity marketing. Along with garnering nine Cannes Lions, the campaign ignited press coverage and dialogue around the globe. Prior to joining SickKids, Lori had roles on the senior management teams of leading advertising agencies such as Leo Burnett and BBDO, where she was business lead on assignments that included some of Canada’s biggest blue chip brands such as GE, FedEx, RBC and TD Bank. Lori holds a Master of Arts degree from the University of Toronto as well as a Bachelor of Arts degree in English and sociology from the University of Western Ontario. Lori was named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association.