Louise is Lead Digital Producer at the UK children’s charity NSPCC, where she manages all new technology used to accept donations and engage with supporters. She designed the NSPCC’s first Alexa skill and worked with their corporate partner 02 to create two additional skills for Amazon Alexa, making the NSPCC one of the first charities in Europe to accept donations, and the market leader for voice technology. She is responsible for all the charity’s digital income channels and is currently exploring new technology as a way to\ enable people to give more easily. Her 10 years in the charity sector include organisations such as Macmillan Cancer Support and Copper Digital.