Mark Todd (UK)

Digital Marketing Manager, Fauna & Flora International

As Digital Marketing Manager at Fauna & Flora International, Mark has transformed the online fundraising of the world’s oldest global conservation organisation.

Mark joined the organisation four years ago, when its digital fundraising was very limited, contributing just £10k per annum to its overall fundraised income. The digital fundraising programme has had particular success with younger audiences, bringing in regular givers at a net zero cost and doubling Fauna & Flora International’s 118-year-old supporter base over the last 12 months. The programme has grown to become one of the largest sources of both unrestricted income and regular donors, raising £1m raw in 2020 and on track to hit £2m in 2021.