Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Oxford University for over 25 years. However, he specialises primarily in the charity sector working with clients such as UNICEF, Doctors Without Borders and the International Rescue Committee. Through consultancy, coaching and training, he helps organisations better connect with today’s digital consumers. Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.