Rachael White (UK)

Digital Marketing Manager at Brain Tumour Research

I have worked within the charity for nearly three years, my work includes helping to drive and increase organic and paid social leads for fundraising and other campaigns.

This year I ran, with the help of our team, a very successful ‘10,000 Steps a Day in February Challenge’ using the Facebook Group model and we’re currently running a ‘Jog 26 Miles in May Challenge’ which is off to a great start.

I’m looking forward to testing, adapting and seeing how these types of Facebook fundraising challenge events continue to evolve and if they are still as successful as lockdown eases and we enter the ‘new normal’.