After training and working as a newspaper reporter, Rory swapped faxed press releases and shorthand notes in court rooms for the wet and windy world of sea rescue. He joined the RNLI Publications team in 2004 as an in-house journalist, speechwriter and duty press officer. Since then he has crafted everything from copy for integrated campaigns and supporter communications, to video scripts and speeches for royalty. As well as writing for the charity’s magazines, he has edited and launched them too – and wrote RNLI articles for lifestyle magazines such as Coast. Rory went on to develop the tone of voice for the RNLI’s award-winning Brand Guidelines and wrote a Christmas children’s book that sold 22,000 copies. After a stint as RNLI Senior Editor, he then turned his hand to digital content, taking up a secondment as Social Media Content Officer. By now the publications team had grown into RNLI Creative Services – an in-house agency – and Rory started a new role in the team as Strategic Content Manager. Rory manages the charity’s video and editorial teams, works on campaign concepts, and leads on content strategy. But he’s forgotten how to do shorthand.