As Content and Brand Manager at the Disasters Emergency Committee (DEC), Shagufta Yaqub has worked on communications and storytelling in the humanitarian and development sector for over 20 years. Shagufta began her career in journalism and was editor of Q-News magazine, a contributor to BBC Radio 4 Thought for the Day, and a commentator on religion and ethics. As Editorial Manager at Islamic Relief, she developed ethical content gathering guides, trained global communications teams, and co-authored Islamic gender justice policies for the development sector. At the DEC, she has been working to develop ethical communications guidelines for content gathering in humanitarian emergencies. She is also on the steering committee of BOND’s ‘People in the Pictures’ working group.