In her role as the fundraising content specialist with UNICEF HQ Geneva, Shweta supports more than 50 offices in identifying, developing, curating, and shaping content to connect, inspire, and engage with individual supporters. Before moving to Geneva, she was with UNICEF in New Zealand and India. And before stepping into the beautiful exciting and challenging world of fundraising, she was working with advertising agencies like Ogilvy. If she could spend her life sitting in a cafe, drinking coffee and watching people, she would.