Susan is a serial connector, angel investor, and award-winning corporate responsibility expert.
She is the founder and CEO of McPherson Strategies, an award-winning communications consultancy focused on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises.
She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications.
She is a featured speaker at major events including IATA World Financial Symposium, Inspirefest/Dublin, TOA Berlin, DLD, Tom Tom Festival and Techonomy.
Susan is a regular guest on a variety of business and leadership podcasts and has appeared on NPR, CNN and CBC (Canada) as well as been quoted in major media outlets including USA Today, The New Yorker, New York Magazine and the Los Angeles Times.