Bernard Ross (UK)

Director, The Management Centre (=mc)

Bernard is director of =mc, a management consultancy working worldwide for ethical organisations. He has written six award-winning books on fundraising and social change. His most recent, with Omar Mahmoud, Head of Global Knowledge at UNICEF International, is Change for Good: Behavioural Economics for a Better World. He has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC, and MSF. Recently he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa. 


Learn more about Bernard’s IFC 2019 masterclass –

 Your strategy on one page: Using strategy maps to integrate all your fundraising in a single plan 


Learn more about Bernard’s IFC 2019 workshop –

Creating a value proposition: How to create distinctive fundraising offering