Charlie Hulme is Creative and Managing Director of DonorVoice, where he forms part of the team that conducted the sector’s only empirical — and applied — study into supporter loyalty. Today, he works with charity partners to understand:
1. Why their supporters give/take action
2. Why they stop
Charities that have answered these questions have seen extraordinary results. For example:
1. Increased revenue per donor to 70%
2. Increased face to face retention in first three months to 80%
3. Beat control mailing by 216% net
You can contact Charlie (@charlieartful) via Twitter.