Craig Wills is Managing Director and Co Founder at Hi Mum! Said Dad. Starting off in Australia and moving across to the UK in 2005, Craig has worked across markets and channels from ATL through to the mobile product and innovation space that he inhabits today. Hi Mum! Said Dad has set out to be known as the industry’s foremost mobile product and innovation company. It’s famous for delivering measurable impactful for brands and business through strategic insight and robust tech, all applied via creative experiences that resonate with consumers.