Eleanor Ford

Director, Good Lab

Eleanor is Director of the Good Lab and an innovation specialist, focused on making ideas happen. She brings strong experience in the digital, media and social innovation space, and is a highly-skilled communicator, negotiator and strategist.

Previously, Eleanor founded the tech start-up LikeCube, which focused on personalised recommendations and was acquired by the Time Out Group five years later. Eleanor took on the role as their Director of Innovation, where she helped build Time Out from a London-only magazine to having a global digital presence.