Guillermo de los Santos (Mexico)

Regional Fundraising Manager, The Americas for Amnesty International

Guillermo has been marketing and fundraising nationally and internationally for more than 15 years. He has experience of delivering income expansion and mass customer/donor engagement for organisations such as Save the Children, Medecins Sans Frontieres, UNICEF, and others. He has extensive experience in direct marketing; international fundraising; donor acquisition, retention, and cultivation; creative strategy; budgeting; analysis; and research in non-profit organizations. His goal is to help NGOs in developing countries such as Argentina, South Africa, Uruguay, Colombia, Mexico, and others to maximise their fundraising avenues via skills sharing, benchmarking, and a test of new fundraising methods and techniques. 

Fundraising is Guillermo’s passion. He received his Non-Profit Management specialization from the Universidad of San Andres and he is an IE-BROWN MBA candidate. He recently completed his MSc in Major Programme Management (MMPM) from Oxford University and he has a BA in International Relations from the Universidad del Salvador. 


Learn more about Guillermo’s IFC 2019 workshop –

Let your fundraising channels take you all over the world: Why your successful individual fundraising channels, over anything else, should be the key driver of your global expansion strategy