Ilja De Coster, awarded MInstF(cert) by the Institute of Fundraising, is a Fundraising Data Strategist for Amnesty International. He is passionate about civil society, fundraising, keeping donors and doing data analytics, which he usually calls ‘playing’. Ilja is on a mission to raise data awareness and build actionable strategic insights from data. His views on automated processing and analyses of fundraising data will drastically change the way you fundraise. With around 15 years of experience, Ilja combines working on the charity side with working on the agency side. Not only is he Fundraising Data Strategist at Amnesty International Belgium (Flanders), where he leads an ambitious growth plan, Ilja also works for a leading international consulting agency specialised in donor retention, The DonorVoice, as their Director of Donor Relationship Management and Data Strategy. He is also Founder and Vice President of the Fundraisers Alliance Belgium.