Kate Torrance

Director, Integrated Brand Marketing, SickKids Foundation

After a 20- year career working for top-tier advertising agencies, Kate made the switch to a client side marketing role in the not-for-profit sector, to lead integrated brand marketing for SickKids Foundation in Toronto. In her role, Kate assists in the strategy and development of all brand creative, as well as overseeing a team of marketing managers responsible for the development of strategies and content to support all the fundraising groups within the Foundation. This past year, Kate was an integral part of the team that launched the globally recognised and award-winning VS brand platform and advertising campaign for SickKids. Previously, Kate was Managing Director at Zulu Alpha Kilo, an independent creative agency, where she led client service and supported in agency operations and led national integrated advertising campaigns for top brands including Budweiser, Corona, Starbucks, Coca Cola, and Quaker.