Michelle has worked in the not for profit sector for 27 years, working in and with a range of charity and heritage organisations, including the British Red Cross and the Museum of London. Before joining the charity sector, she worked for a UK fashion retailer. She has been responsible for most of the major fundraising activity streams throughout her career and is adept at developing fundraising strategy at both overall and stream specific level. Michelle has worked as a consultant since 2005 and has been Managing Director of THINK Consulting Solutions since 2015, working with a range of clients around the world. She played a lead role in the establishment of THINK Canada in 2018 and was voted the Eighth Most Influential Fundraiser in the UK in 2018. She has presented at conferences across Europe. Michelle combines strategic thinking skills with operational delivery, applying practical implementation to the creative idea. She is passionate about the importance of creating long lasting relationships between charities and their supporters and keeping the donor at the heart of fundraising thinking and practice.