Michael Johnston (Canada)

President and Founder, hjc

Mike has been a fundraiser for over 30 years and has worked with hundreds of social impact and charitable organisations in Canada, USA, Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation and integrated fundraising – especially in the use of digital technologies and their effective integration with traditional and new fundraising methods. He was the founder of the leading, global consultancy, Hewitt and Johnston Consultants (www.hjcnewmedia.com), which was founded in 1992. He had a hand in creating some of the first digital fundraising tools and campaigns in the late 1990’s. He is the author of two books: The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet, and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines. Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation. In addition, Michael was the founding Foundation Chair for the first global charity online lottery, www.globelot.com. He has helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, www.imabgroup.net – a collection of leading fundraising agencies and other related industry associations. He was the first Chair for the Resource Alliance’s Fundraising Online virtual conference.


Click here to find out more about Mike’s session: “How to become a one-to-one storytelling organisation through video”