Sotta leads the market intelligence activity to assess UNICEF’s positioning and to guide strategy development in fundraising and corporate engagement. He has overall responsibility for market measurements, identifying insights and income growth opportunities for UNICEF. He leads the identification, interpretation and deployment of economic, socio and cultural trends. Hi is a past winner of ESOMAR Congress Award for Best Case History. This year, Sotta leads the performance analysis for the Peer Review group (18 top INGOs).