Marcelo Iniarra

Marcelo is an innovative professional in the area of ​​marketing, public mobilization and fundraising, with more than 20 years of experience in the social sector. He is one of the creators of the Cyber ​​and Mobile Activism model used by Greenpeace in its global campaigns, forming part of the digital pioneers worldwide in mobilization and fundraising in the social sector. Marcelo is also is a member of ChaxCha, the first Digital Marketing agency specializing in social and cultural organizations in Latin America.

Learn more about Marcelo’s #FRO 2019 session –

Thinking vs. feeling – the story of our lazy brain: How Behavioral Economics and Neuroscience can transform the digital impact of your NGO