Marcelo is an innovative professional in the area of marketing, public mobilization and fundraising, with more than 20 years of experience in the social sector. He is one of the creators of the Cyber and Mobile Activism model used by Greenpeace in its global campaigns, forming part of the digital pioneers worldwide in mobilization and fundraising in the social sector. Marcelo is also is a member of ChaxCha, the first Digital Marketing agency specializing in social and cultural organizations in Latin America.