Social impact measurement

Manage and measure your social impact as a strategic asset

Do you want to leverage your environmental and social impact with minimal disruption to your organisation? Are you looking to measure your current impact better? Or do you seek to amplify your impact?

In this masterclass, you will work with proven tools and explore global case studies to cocreate impact management plans that engage all stakeholders, meaningfully measure outcomes, and astutely mobilise resources.

The sessions will include an analysis of best practice through global case studies, and you will gain an awareness of the global shifts in company reporting towards a common language related to impact as well as learn the application of the latest impact management tools in fundraising practice.

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Organisational culture change

Embedding agile in your charity: Who, what, and how

We’ve all heard of ‘agile working’ in places like Spotify and Microsoft, but can it really work in your charity? Absolutely!

This masterclass will show you how and where to embed agile ways of working in your team or organisation to increase collaboration, innovation, and impact; improve staff wellbeing; and enable you to be more adaptable and reach your goals faster.

You will discover:

• The potential of agile ways of working
• How agile ways of working can improve staff retention
• How to get buy in, where to start, and the key principles to guide you
• What red flags to avoid as you scale & how to stay on track
• The role of agile ways of working in equity and inclusion
• The impressive impact of agile ways of working at Prostate Cancer UK

You will return to your organisation with a roadmap to follow including clear steps to kickstart embedding agile ways of working in your team or charity; confidence in using agile principles to transform the way you work, the culture you have, and the way you deliver; an in-depth case study from Prostate Cancer UK; and a cohort of other leaders setting out on this journey with you.

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Multichannel fundraising & Islamic philanthropy

Zakat giving: Multichannel fundraising in a competitive global market

If Ramadan is the month of fasting for Muslims, it is also a particular time for solidarity, during which Muslim communities intensify their efforts to support others in need. As one of the five pillars of Islam, Zakat, or almsgiving, represents enormous fundraising potential. Every year, charities engaging Muslim audiences, both in Muslim countries and in non-Muslim countries, receive collectively hundreds of millions of dollars during the month of Ramadan.

In previous years, in the UK alone, the Muslim Charities Forum estimates that Ramadan donations have exceeded £130 million. The recognition of this fundraising potential by international humanitarian organisations, including UN agencies, has led to fierce competition, especially in the digital fundraising space. Within this context, it is critical to plan ahead and to plan well in order to implement a successful Ramadan fundraising campaign. With a focus on Zakat giving, this masterclass will explore how running a multichannel fundraising campaign is the key to standing out in a crowded market, with lessons that will translate to your campaigns across demographics.

In 2014, UNHCR began its first Ramadan campaign in the MENA region, and has since expanded to run a global campaign annually in more than 30 markets. This masterclass will share best practices from eight years of learning from UNHCR, providing guidance on planning your Ramadan fundraising campaign, including digital, face-to-face, and institutional fundraising, and you will explore potential Zakat campaign concepts and initial donor development ideas for further development and future roll-out.

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Donor journeys for legacy fundraising

Creating engaging donor journeys that lead to legacies

Engaging your donors is key, and the last two years have taught us there are more ways to do so than through newsletters and events. We also know that engaging older donors is increasingly important, but can also present unique challenges. When it comes to legacy fundraising, charities typically try to engage donors who are 55 and older – but what if we made legacies an integral part of our donor journeys from day one?

This practical masterclass will help you rethink your future and re-engineer your donor journey so supporters are inspired and excited to engage in legacy conversations with your organisation. Starting from the first gift, you will design impactful and inspiring donor journeys within the context of a legacy pipeline. These journeys will build deeper relationships and stronger engagement levels through the years, eventually yielding more legacy pledges.

You will learn how to create engaging legacy donor journeys for every type of donor and using various channels, as well as how to integrate legacy messaging across channels and journeys to increase legacy conversations with your donors. You will return to your organisation with a framework ready to implement immediately that will elevate your legacy programme for years to come.

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Mapping supporter journeys

Journey mapping your way to deeper supporter relationships and stronger organisations

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