As fundraisers, the better we get at the craft of storytelling, the more likely it is we’ll all be able to mobilize, engage, excite, acquire, activate, ignite, inspire, retain and motivate our supporters. Join us for an exploration of how we can transform the world and our fundraising through stories in a fun, interactive and hands-on way.
Transforming your staff and volunteers into brand ambassadors
Getting the word out about your organization can feel like a huge challenge for just one person (or a small team if you’re lucky!). Instead of bearing the burden yourself, we’ll explore how you can take a strategic approach to empowering those closest to you – your staff and volunteers – to advocate for your non-profit and help you reach new audiences and promote your message.
In this workshop, we’ll discuss how you can identify your biggest fans – those who are already passionate about your organization and very likely already spreading the word about your cause – and how to harness their energy to help you expand your reach, amplify your voice, and build community.
- How to identify and recruit brand ambassadors
- How to train and empower your brand ambassadors to be the voice for your non-profit
Who should attend: Fundraising, communications, or volunteer engagement staff
Asia is well known for its hospitality, but organisations develop systems and processes that can act as barriers to building strong relationships with donors.
Since Ken Burnett published his famous book, “Relationship Fundraising”, in 1992, a lot has been written about this topic. Today it is of more importance because donor retention rates around the world are dropping. Have your organisation’s practices kept up to date? You need to have ecosystems that are donor-focused, not organisation-focused.
In this workshop, participants will learn from one another as well as take away practical ideas that they can apply when they return to work.
- What great relationship fundraising practice is.
- How great relationship fundraising practice impacts donors and retention rates.
- How great relationship fundraising practice impacts the organisation.
- How does great relationship fundraising practice impacts on you and the work you do.
By their nature, stories are a collaboration – an intimate relationship between the subject, the teller and the audience. As fundraisers, the better we get at the craft of storytelling, the more likely it is we’ll all be able to mobilize, engage, excite, acquire, activate, ignite, inspire, retain and motivate our fellow change-makers around the world. Join us for an exploration of how we can transform the world and our fundraising through better stories in a fun, interactive and hands-on way.
- Feel nothing, do nothing – how we can harness the power of emotion to tell stories
- Basic storytelling structures that will (almost) never fail you
- Outstanding in the field – whether your organisation works in Bangkok or Burundi, you’ll get some tips and a handy cheat sheet to help you plan, approach and gather stories from the source
- Telling tiny stories – using story telling principles to make the most of social media platforms
- 15 hacks to make you a better storyteller
- Integrated storytelling – how to approach it, do it, do it well and stay friends with the comms director
Journey mapping: Focus on the donor journey to breathe new life into your communications and engagement
The concept of the customer journey is to help social impact organisations communicate with a large pool of supporters, advocates and donors using as close to an individual approach as resources allow. There’s no way we can have (tens of) thousands of individual conversations with our donors each and every month to maintain loyalty to our cause.
Journey mapping doesn’t just have a profound impact on your fundraising efforts through empathy and improved engagement, but the process itself brings disparate teams together in a concerted effort to build a conversation and deepen relationships with supporters.
This hands-on session is a primer on journey mapping for social impact organizations that includes a number of nonprofit case studies from around the world including Asian countries.
- Take back your own 10 Step Journey Mapping Kit and immediately apply it to your organization to improve your internal cooperation, communications, engagement (of staff, volunteers, advocates, or supporters) and
Who should attend: Any volunteer, staff person or senior leadership. Journey mapping can be used for any situation, e.g. internal staff experience, advocate experience, volunteer experience, donor experience, etc.