Understanding the role of Islamic Philanthropy as a global force for good

How Islamic Philanthropy tools could be best utilised in non-faith-based NGO contexts

About this Masterclass

Islamic Social Finance (ISF), including Islamic Philanthropy (IP), is a complex system with more than 18 different tools, each of which has a set of rules according to Sharia (Islamic canonical law based on the teachings of the Quran and the traditions of the Prophet).

This masterclass focuses on three tools, which could help to address several of today’s crises and Sustainable Development Goals, such as poverty, displacement, climate change, animal rights, and food and water security – particularly in member states of the Organization of Islamic Cooperation (OIC)*. Harnessing these tools could help accelerate change at scale.

Zakat: This is explicitly intended to reduce inequality and is widely used in Muslim countries to fund domestic development and poverty-reduction. Zakat is the amount of money Muslims are required to pay as an obligatory alms tax, for specific categories of beneficiaries.

Sadaqah: This is a voluntary donation and can be used for any cause.

Waqf: This is a kind of voluntary donation which is highly encouraged. It is given for a charitable purpose in perpetuity and stands out as one of the greatest achievements along the history of Islamic civilisation. It is typically a donation of a building or land.

* The OIC is an alliance of currently 56 countries mainly located in Western Asia and in Western Africa. All member states comprise a total area of 31.66 million km² and about 1.82 billion people. This is 21.0% of the habitable area around the world and 24% of the world population.

Aimed at

• Fundraisers who operate, or are looking to operate, in OIC countries.
• NGO professionals serving, or about to serve, beneficiaries in OIC countries.
• Other fundraising and NGO professionals looking to diversify their expertise in faith-based philanthropy. 
• Communication, advocacy and campaigning experts working, or about to work, in OIC countries. 

Learning outcomes

• A full understanding of Zakat, Sadaqah and Waqf as key Islamic Philanthropy tools, and how they can be utilised in non-faith NGO contexts.
• An in-depth awareness of existing practices and how to maximise results in Islamic Philanthropy. 
• Inspiration for future campaigns, development and roll-out. 

Register for IFC 2020

Middle donor bootcamp

Driving response from the middle

About this Masterclass

This case-study driven session will equip attendees to assess the potential for a middle donor programme, through exploring what’s driving middle donor response and value – and how you can reap the rewards from the rest of your donor-base. 

Offering practical tactics and insights, this masterclass bootcamp will dive deep into middle donor strategy. Attendees will learn how to approach developing a strategy for these often underutilised but incredibly important donors, how to maximize their response and build middle donor income for the longer-term.   

Using examples, case studies, results and learnings from programmes from New Zealand, Australia, North America, and Asia, attendees will walk away with structure, ideas, and the tools to help them implement their own middle donor program. 

Aimed at

Fundraisers who are: 

• Responsible for individual giving and looking to understand the opportunity of a middle donor programme. 
• Looking to develop and implement a middle donor strategy within their individual giving programme. 
• Looking to extend the value of their donor base and who do not currently have a middle donor programme. 
• Those with little, or no previous experience with middle donor programmes. 

Learning outcomes

• Understand the potential of a middle donor programme for your organisation. 
• Discover who middle donors are, and what they want and need. 
• Understand the different middle donor strategy options and how they differ. 
• Discover the tools and techniques to get going with a middle donor strategy. 

Register for IFC 2020

Major donor bootcamp

Diving into major gift fundraising. Practical guidance and techniques. 

About this Masterclass

Looking to land a major gift that will have a significant impact on the work of your organisation to help accelerate change?

In this masterclass bootcamp you will learn the techniques, using the ‘moves management’ process, to successfully cultivate and solicit major donors.

Major donor fundraising is all about building and developing strong relationships. In this session, you’ll learn practical techniques to guide and enhance your ability to raise major gifts as well as how to build a major gift cultivation plan.

Aimed at

• New fundraising professionals (0-5 years) – critical primer
• Mid-level professionals (5-15 years) – important reinforcement
• Experienced professionals (>15 years) – vital refresher

Learning outcomes

• Recognise and understand your unique role in major gift fundraising.
• Understand the fundamentals of ‘moves management’ and how to apply them to major gift fundraising.
• Understand how to build and prepare a major gift cultivation plan.

Register for IFC 2020

Hot-wiring your donors’ hearts and brains: Frameworks for transformational change

A practical masterclass on key behavioural science principles that will accelerate your fundraising into overdrive

About this Masterclass

A fresh look at what underpins the basics of behaviour science together with new and fascinating insights based on current research and real-world fundraising.   

This masterclass will introduce you to several practical frameworks and how they relate to proven fundraising practice, across channels. In this session you’ll learn about the science of motivation and how tapping into intrinsic, rather than extrinsic, motivation can be a game-changer when managing both your teams and donors. 

We will touch on cognitive biases, neurological studies and psychological tips that could help you become better fundraisers, relationship managers and team members. Each concept will be illustrated with real life examples from successful campaigns across fundraising disciplines, from Canada, USA, Ireland, Australia and the UK. 

Aimed at

• Fundraisers who want a ‘joined-up’ view of fundraising across channels and disciplines. 
• Fundraisers and leaders interested in behavioural science. 
• Leaders who want to motivate their teams to develop high-performing fundraising content.  

Learning outcomes

• An understanding of evidence-based, practical frameworks to inspire and engage. 
• An understanding of the underlying principles of motivation, persuasion and communication. 
• How to develop engaging fundraising creatives. 
• How to assess successful fundraising messaging. 
• A deeper understanding of how to motivate and engage your teams and your donors. 

Register for IFC 2020

Agitate, educate and organise. Lessons from global successful social movements

How you can work with – and learn from – global social movements to inspire and mobilise people to change the world

About this Masterclass

The last few decades have seen social movements across the world grow and spread and, in some cases, achieve astonishing success. Drawing on decades of campaigning and organising techniques, they are driven by new generations of activists and powered by digital tools.

These social movements present a new, dynamic and challenging approach to social change, which are in many ways very different from the traditional models led by political parties, trade unions, NGOs and charities.

This masterclass will draw on the lessons from some of the most successful social movements of recent years, such as Together for Yes which over-turned Ireland’s constitutional ban on abortion and the School strike for climate, a global movement started by Greta Thunberg.

We will explore what charities, NGOs and other change-makers can learn and apply to their own work to inspire and mobilise people to accelerate change.

• A brief introduction to social movements.
• How not to build a social movement.
• Lessons from leading, and organising, a dispersed social movement.
• The importance of stories and the challenges they present.
• How charities and NGOs can work with social movements.
• Fundraising and mobilisation lessons from successful social movements.

Aimed at

• Fundraisers, campaigners, and leaders who are working to inspire and mobilise large numbers of people to take action for social change.
• Anyone working in a charity or NGO who engages with social movements.
• Anyone working in a charity or NGO who would like to learn more about social movements.

Learning outcomes

• An understanding of how established organisations can work with social movements.
• How the fundraising and mobilisation strategies employed by social movements can be applied to charities and NGOs.
• How to lead and organise in a fast-moving, dispersed movement.
• The role of stories in framing messages for social change.

Register for IFC 2020

Meet the funders 

Burning questions with international grant-givers 

With new foundations being set up by individuals and corporates every year and as we see a significant rise in climate change funding, the grant-giving landscape is changing.

With senior representatives from global foundations of varying sizes, this session will look at current trends within the sector, interesting examples from foundations who have funded something outside of their comfort zone, as well as tackling key questions such as:

• In a time when the demand is great, how can we submit compelling proposals that stand out to funders? 
• How can charities successfully build relationships with trusts and foundations? 
• How do we best demonstrate our impact to funders? 
• What does the rise of impact investing mean for traditional charity fundraising and how can we tap into this new trend? 
• With the number of pooled funds growing as an option for foundations, do fundraisers need different strategies? 

 Register for IFC 2019

I Wish I’d Thought Of That (IWITOT) 

The fundraising campaigns that have inspired the sector 

Following the success of the 2018 session, I Wish I’d Thought of That (or IWITOT) returns to IFC in 2019.

Be prepared for a fast-paced inspiration session with nine fundraisers from all walks of life taking to the stage — each with just six minutes to share with you the fundraising idea they wish they had thought of.

Why was it smart? What did it achieve? What does it mean in today’s world?

IWITOT has been a sell-out event in London since 2012, when Open and SOFII came together to showcase fundraising ideas loved by fundraisers themselves.

We’re excited to cast our net wider and hear about fundraising ideas from around the world. 

 Register for IFC 2019

IFL global fundraising trends: 2018 results from the world’s 15 largest INGOs 

Following popular sessions in previous years, the International Fundraising Leadership Forum (IFL Forum) – a peer group of committed INGO and UN agency fundraising leaders – will again share how they have improved fundraising performance and driven global fundraising excellence in markets around the world through collaboration, trust, and leadership, and by sharing their experience, knowledge, and best practices to create a better world. 

We’ll look at global combined income trends since 2012 from 15 international organisations representing more than US$20 billion income raised in 2018. Overall these organisations are still growing year on year, but the percentage growth is starting to slow down.

• Where is this happening?
• Where has most of that income been raised?
• Which regions and countries are growing the fastest?
• Where do we see major changes?
• How are some of the new emerging markets performing?
• In what regions do we see the biggest reliance on individual giving? What is happening with corporate and legacy giving? 

Aimed at: 

Anyone currently fundraising in multiple markets or thinking of fundraising in multiple markets. Or anyone interested to know what is happening in fundraising in other countries around the world. 

Learning outcomes: 

• Understand what the IFL Forum is 
• Gain insights into market trends around the world by different regions and channels 
• Be informed on how some organisations have used insights gained to influence and inform their fundraising strategy

 Register for IFC 2019

Join this session to learn how peer-to-peer digital fundraising platforms in Kenya are becoming more popular and how Kenyan NGOs are now adopting these platforms. We’ll also hear highlights from the CAF World Giving Index, providing a 10-year overview of global giving trends, with a focus on East and South Africa.

As NGOs in Kenya expand, the need to broaden their funding base in order to run their operations becomes more critical. With the advent of mobile telephony with high-level penetration rates of up to 90% in countries like Kenya, fintechs and financial service providers now provide mobile money services to a vast majority of the previously unbanked population. Today, 96% of households outside Nairobi have at least one M-PESA account, Africa’s first mobile money platform. This has opened up the market for peer-to-peer digital fundraising platforms. M-Changa is the most successful of these platforms and is being increasingly adopted by NGOs in the country.

This session will offer case studies, the latest statistics on digital fundraising in Kenya, and a live demonstration of the digital fundraising platform, M-Changa. The Charities Aid Foundation (CAF) will also share ground breaking research into giving trends across Kenya, Tanzania, Uganda, and South Africa, providing valuable insights into how and why people give, what drives their giving, and what would make them give more. In addition, they will share highlights of the CAF World Giving Index including a 10-year overview of global giving trends. CAF believes that the potential for mass public giving can transform the way civil society operates.

We now have a once in a lifetime opportunity to harness global economic growth and leverage the generosity of a growing middle class in the global south to grow giving and civic engagement to support local CSOs to be well resourced and independent.  

Aimed at: 

• Anyone with an interest in the current giving landscape in Africa 
• Public fundraisers 
• INGOs and national NGOs

Learning outcomes:

Participants will leave with 

• Insight into long term trends of global giving based on 10 years of data and insight. 
• In depth insight into public giving behaviours in Tanzania, Uganda, South Africa, and particularly Kenya.
• Insight into how mass public giving can deliver more than just resources to local CSOs, but contribute to long term development and civil society sustainability. 

The time is now to invest in legacy fundraising. In the upcoming decade, we will see the largest transfer of wealth. An estimated $46 trillion USD is in the hands of the baby boomer generation and the number of donors leaving legacy gifts to charity is rising. Charities now have the chance to grow their legacy income, but many NGOs have not yet started to improve their legacy programme strategy effectively.

How many stars does your organisation score in legacy fundraising? Come and find out during this interactive workshop and get inspired how to improve your current program. Two legacy experts: Lena Vizy and Elly Lont will guide you through the different levels of legacy programmes, from beginner to excellency. They will provide best practices for everyone who wants to start, develop, and/or optimise their legacy program. So gain most out of the enormous potential legacy fundraising provides these days and come by. 

Aimed at

Anyone looking to prepare their organisation for legacy growth. Managers and fundraisers looking to start or improve their legacy programme. 

Learning outcomes

• How to fine tune your strategy
• How to define your own target group
• How to inspire and engage your target group
• How to gain leads and cultivate your prospects
• How to retain pledgers by stewardship.

In this workshop, we will cover the essentials of launching contemporary systematic fundraising campaigns in brand new markets, using Red Cross and Red Crescent examples in Europe and Asia – from corporate to digital giving.

In this session, we will showcase how to conduct an essential fundraising audit in a market that lacks insight, explore creative ideas for financing a new fundraising strategy, and look at best practice in building a new team and implementing your first fundraising campaign in uncharted waters. 

During the session, we will briefly cover organisational, legislative, and technological challenges and opportunities in developing markets and how small and medium-sized charities should adapt.

We will look at how to estimate the potential size of your market for giving and discuss why not all fundraising insight is helpful.

Aimed at: 

• Organisational development and fundraising consultants 
• International fundraisers 
• Practitioners from Central and Eastern Europe 
• Fundraising entrepreneurs and creatives 

Learning outcomes: 

• Preparing a fundraising strategy in an unknown market and identifying what would work best 
• Strategies in using an entrepreneurial approach in financing your plan 
• Essentials of organisational development before, during, and after the launch 
• Trends in European and Asian markets 
• Conviction that fundraising can work everywhere

In this session we will discuss the advantages and challenges of running F2F fundraising projects in countries where the technique is less established or new. Using case studies from Eastern Europe, we’ll look at what it means to implement a successful and stable fundraising project for monthly individual donors and the challenges of attracting a first generation of donors. We will also look specifically at the differences between Western and Eastern European fundraising. 

Aimed at: 

People who are interested in: 

• Fundraising start-ups 
• Young generations of donors 
• Fundraising in Eastern Europe 
• A successful system for monthly donors

Learning outcomes: 

• Strategy for implementation of fundraising projects in new markets 
• Clear plan for starting F2F projects in new markets 
• How to attract a first generation of donors

The workshop will approach P2P from two perspectives. 

Firstly, we will look at how to build up a portfolio of individually generated P2P events, through telling the story of a small organisation’s journey to accomplishment following attendance at the IFC in 2011. Find out what the SPCA did to grow income from R 180,000 in year one to the current income of R 1.5 million. We will drill down into the value of a P2P fundraising programme in terms of donor retention and conversion into other programmes, including what we all want most from our individual giving programmes: gifts in wills. 

Secondly, we will discuss how to use a wholly-owned P2P event to deliver on an organisation’s vision and raise significant funds, through telling the story of Darkness Into Light (DIL) from 2015-2018 and its journey from being a successful fundraising event across Ireland to becoming a global movement on four continents with over 200,000 participants and a multi-million euro income. The session will share the highs and lows of the journey and the transformative dynamic achieved by sharing the ownership of your vision, mission, and values to your supporters and how DIL was used as a megaphone for the organisation and supporters to fight the stigmas of suicide to an audience of millions. 

Aimed at: 

Organisations who want to raise funds and raise awareness of the issues they are passionate about. The session is equally applicable to the people who raise money, the people who develop and share messages, and the people who deliver the services. 

Learning outcomes: 

Participants can expect to leave the session with: 

• Practical examples of donor-centricity, with a touch of hero worship and a deep understanding of how to achieve this.
• A great deal of inspiration and the belief that if a small, regional organisation can achieve this growth, then they can too.
• Practical understanding of running a wholly owned and volunteer-run event in multiple locations.
• An understanding of how to create messaging that can be taken by, owned by, and shared by everyone (linked to social media). 
• How to influence your CEO, senior management, and board to bring a vision further. 

Sometimes fundraising campaigns require only a straightforward concept and great execution. And sometimes they require a lot more.

A brilliant idea. Stunning design. Riveting copy. Channel specific content. Flawless execution. And a call to action that donors, prospects and even perfect strangers can’t resist. Easier said than done, and it can seem impossible for many NGOs to achieve!

This workshop will make it possible through a hands-on, interactive guide to just what makes viral campaigns tick and how you and your organisation can create them. We’ll walk participants through each step in the process of creative campaigning – from concept and strategy all the way through execution and pitfalls to watch out for. Each step will start with inspiration and quick case studies, offer a how-to template, and then provide time and guidance for work on participant organisation campaigns.

Aimed at:

This session is most useful for intermediate level folks, but can also work for people new to fundraising as well as seasoned professionals who might need a new way of looking at their organisation’s campaigns.

Small and large organisations alike will benefit from the approach!

Learning outcomes:

• You will gain a deeper understanding of the elements that make the best fundraising campaigns stand out from the crowd
• You will receive a detailed template for use again and again inside your organisations
• You will walk away with a campaign plan for your own organisation!

With wolf culling on the top of the national agenda, WWF Norway was receiving more traffic and attention than ever before. There was only one problem: the website. On the WWF Norway website, visitors would get lost in years-old information, and those who might have felt compelled to help weren’t even asked to. Or if they tried to donate of their own volition, many could not complete the action.  

In order for WWF Norway to keep saving the world, they had to first save their world wide web. In this session, WWF web editor Katharina Heide Paus and digital designer and fundraiser Beate Sørum will break down the case study of how WWF has increased the number of donors who sign up online, secured more direct debits, and made sure that attention now leads to action. This meant that WWF Norway could keep on saving the world’s wildlife! 

Aimed at:

Anyone who works with or is in charge of an organisation’s web infrastructure and/or content

Learning outcomes:

In this session, you will learn:  

• How to prioritise content.
• How to lead your readers onwards on your website.
• How to make sure your web visitors take some kind of action once they are there. 

On 25 May 2018, Ireland voted by an overwhelming majority to overturn the constitutional ban on abortion. It was the culmination of a massive campaign that mobilised huge numbers of Irish people to give, canvass, campaign, and vote for radical change. This is the story of how we did it. This session will look at the strategies, techniques, and stories that Together for Yes – the civil society campaign for a Yes vote in the referendum – used to inspire thousands of people to: 

• Get involved, volunteer, and join local canvassing teams.
• Donate huge amounts of money to the campaign – including a crowdfunding campaign that raised over €600,000 in a matter of days.
• Win a landmark referendum on a hugely contentious issue by a landslide. 

Aimed at: 

This is an inspiring story of mobilisation and change that will interest anyone seeking progressive social change. It will be especially useful for: 

• Individual giving fundraisers 
• Digital fundraisers/managers 
• Activists and campaigners 
• Storytellers and content producers 
• Strategists 
• CEOs 

Learning outcomes: 

• Understand what charities and other non-profits can learn from mass mobilisation campaigns 
• The importance of values and stories in mobilising and motivating large numbers of supporters 
• How fundraising and campaigning can work together and successfully reinforce each other 
• The benefits and drawbacks of a fast-moving, ad-hoc, “pop-up” structure and what charities can learn from that 
• A good cry, and probably some cheering and whooping

For 12 years, M+R has worked with hundreds of non-profit organisations to compile annual digital benchmarking data about email messaging, email list size, fundraising, online advocacy, web traffic, digital ads, social media, and more. Now that we’ve expanded our study internationally, we want to share what we’ve found with you. 

Aimed at: 

This workshop is helpful for anyone who evaluates or makes decisions regarding digital fundraising performance, including advertising and list growth investment decisions. 

Learning outcomes: 

After this workshop you should have a good idea of: 

• What digital trends we’ve seen across industry sectors (International Aid, Enviros, etc.) in North America
• What trends we saw in the United Kingdom this year and how those differed 
• What metrics you should be sure to be tracking or asking for to compare your own results to these overall trends

Many organisations are now measuring impact and reporting the results. How can we use those results with donors? What are donors looking for in impact measurement and results? What is the balance between impact data and the human story about our work? 

Donors get engaged in impact in a variety of ways. For some, impact data is a reassurance that your organisation is doing good work. But a few donors are now paying for impact studies, or helping us to disseminate the results. The most sophisticated are working with organisations on project design or management changes that arise from impact intelligence or designing innovative finance to grow your impact. Using case studies and examples from mid-size and large organisations, Chris will help you translate your impact into stronger, longer-lasting, and more fruitful relationships with donors. The workshop will focus on philanthropists and foundations in Europe. 

Aimed at:

• Senior fundraisers 
• Major donor fundraisers 
• Foundation (trust) fundraisers

Learning outcomes:

• Understand the concept of impact 
• Learn from three examples of measuring impact 
• See how impact can be used in developing relationships with philanthropists and foundations 
• Learn how to build impact into your case statement

One non-profit development truth is that authentic, donor-centred fundraising results in more donors giving more money than otherwise. This is most true for major donor fundraising. Donor -centric fundraising remains a challenge regardless of the size of the organisation. It is a challenge that is exacerbated in the 21st century, in which data privacy, technology, and new fundraising modalities increasingly play a key role in our lives. If you want to be successful at anything, you need to face the core truths involved, no matter how challenging.

These are some hard truths that we, as major donor fundraisers, need to face:   

• There is a crisis of trust … at all levels! 
• Competition is fierce everywhere 
• The donor pyramid – is it dead? 
• Donors are engaging with your organisation without you even knowing about it 
• It’s about the “feel good” factor
• Donors are not equal, and they should not be treated as such 
• Major donors, legacy supporters, and planned giving donors have earned the right to decide if they want to be part of your so called “caseload” 
• Money follows programme
• Major gifts fundraisers desperately need more time, support, and love!  

Aimed at:

• Organisations interested in increasing effectiveness and efficiency of their high value development programmes
• Anybody interested in learning about high value gifts fundraising challenges and how a systematic relational approach can help them improve their fundraising results

Learning outcomes:

• Better understand the role systematic approaches, sustained by technology, can play in engaging and building lasting relationships with high value donors 
• Leverage the cost benefits of proper systematic-relational fundraising to engage high value donors 
• Learn how to disrupt your major gift fundraising tactics

This session looks to provide direction and ideas for fundraisers to maximise the value of their donor relationships by using segmentation approaches and key measures to evaluate whether their individual giving fundraising performance is successful. Real data, case studies, and examples will be used throughout. 

• Exploring segmentation: We will explore the starting point for segmentation, the four types of segmentation approaches, the most common application for fundraising, and practical applications to improve programme and campaign results.
• Your arsenal of measures: We will look at the critical numbers to track in your individual giving programme.
• Ideas for big impact segmentation and analysis: We’ll then take a look at some of the more advanced opportunities for gaining insight into, and making informed decisions about, your individual giving fundraising programme and further development opportunities for segmentation. 

The session aims to encourage and equip fundraisers to consistently analyse, explore segmentation and its application, explore the arsenal of measures for tracking an individual giving programme, and provide some ideas for big impact analysis. 

Aimed at:

• Fundraisers intermediate and above and assumes that attendees already understand the basics of segmentation and its use for targeting and managing donor programmes
• Fundraisers managing individual giving programmes and those responsible for their planning and evaluation

Learning outcomes:

• Critical uses for segmentation approaches and the different approaches available to fundraisers 
• Practical applications for segmentation to improve programme and campaign results 
• An approach to building key individual giving measures and what the critical measures are by programme and donor type 
• Inspiration and ideas for developing your fundraising insights to maximise the value of donor relationships

Your speedy guide to middle donor giving.

Imagine: up to half your next major campaign income is raised BEFORE you even launch it. 

Middle-value donors: the most neglected wonderful supporters. 

Not enough time for major donor fundraisers to work with them … and not enough project time for the DM people to do anything but a bigger pack? 

Fiona McPhee will show you exactly how to form a simple ask for some of those lovely ‘above average’ donors to give you more than ever before. It feels like cheating, but it isn’t. With no complex case for support needed, you’ll save time. You’ll get the largest gifts ever from a handful of mid-value donors, and be able to count on a big wedge of donations before your next big DM campaign. 

Aimed at:

Great for direct, mid-value, and digital fundraisers and great for major donor fundraisers too! 

Learning outcomes :

You’ll identify who your middle-value donors are, which to ask, how to ask, when to ask, and how to boost your next major campaign with that ask. 

This case study-driven session will explore what’s really driving middle donor response and value (and how you can reap the rewards from the rest of your donor base). Offering practical tactics and insights, Fiona McPhee will show you how to approach developing a strategy for these often under–utilised but incredibly important donors, how to maximise their direct response, and build middle donor income for the longer term.

Aimed at:

Fundraisers responsible for individual giving who are looking to explore the opportunity of a middle donor programme and those looking to check in on their middle donor programme (looking for ideas and inspiration). 

Learning outcomes: 

• Middle donor strategy options and how they differ 
• How to get going with a middle donor strategy 
• Explore ideas and options to enhance what you are already doing 
• Donor care needs for middle donors 
• How to measure and monitor your middle donor programme

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Design your donor experience: Empathise, analyse, create, test, and deploy

Learn how to map your donors’ journeys and your course to a deeper, lasting, and more fruitful engagement with them.

Attendees will learn the latest iteration of donor experience design via journey mapping, including journey development, persona creation, human behavioural analysis, root cause analysis, ideation strategies, impact vs. effort ranking, prototyping, deployment, and organisation change centred on true donor-centricity.

Reference will be made to the deployment of this methodology systematically and globally (over a dozen locations) at one of the world’s fastest growing social impact organisations, the UNHCR, and the emerging results of this investment.

Japan for UNHCR’s COO/Head of Fundraising and Brian Walsh, formerly of Oracle and now with Structured Empathy, will cover the initial deployment, early results, strategic modifications, and ongoing impact of this engagement in a candid peer-to-peer “done-wells and do-betters” format.

Attendees will be equipped to lead donor experience design sessions within their organisations, understand the best strategies to drive change via internal adoption, and impact top-line revenue for their organisation.

Aimed at:

Ideal attendees are or aspire to be internal change agents who want to deliver compelling experiences and meaning for their donors, thereby driving increased revenue for their organisations.

Learning outcomes:

• A strong working knowledge of donor experience design via journey mapping
• A set of strategies to support adoption of the methodology at their organisation
• A conviction that doing so is necessary and achievable.

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

In this combination of overview and workshop, we’ll talk about Story as Theory of Change – the idea that story is the operating system of our brains and our societies.

We’ll explore the concept that stories – some as invisible as water to a fish – determine our behaviour, our sense of right and wrong, our sense of what’s normal and what’s weird, and the behaviours that spring from those beliefs.

We’ll look at how social change has arisen in the past from hacking the stories that define cultures, and practice techniques for telling persuasive and transformational stories – including Marshal Ganz’s Story of Self/Us/Now and Jonah Sach’s story-mapping technique.

We’ll hear about how Greenpeace and Unicef have put story at the centre of their work, and the techniques they’ve used to become better storytellers.  

Aimed at:

Changemakers of all stripes who are new to the idea of story as theory of change. 

Learning outcomes:

• How to map the story of a campaign using a simple story template 
• Some practical story telling techniques from UNICEF 
• How articulating your organisational story can help shape your internal culture and sharpen your external communications 
• The importance of making the weird look normal and the normal look weird in social change campaigning. 

Making the ask in major donor fundraising is easy. It is just one sentence. It takes less than a minute. That’s it. But really? Experienced fundraisers know that it can be thrilling to ask. However, what is even more challenging is the conversation that occurs before making the ask, which then makes the ask easy.

In this highly interactive workshop, you have the unique opportunity to learn how to engage with major donors and HNWI in a manner that makes the ask easy. You will learn about what things to look for in a conversation, the things you need to listen to and how to translate what you hear and see into an easy ask. The real value in this session is that you can relax and just try new things in a trusting, appreciative and supportive atmosphere with your colleagues from around the world. 

Join Tony and Jan in this highly interactive session! They will share their experiences from numerous conversations with major donors from around the world. 

Aimed at:

• Newcomers to fundraising 
• Major donor fundraisers who want to improve their communication skills 
• NGO leaders, executive directors, CEOs, and board members involved in major donor fundraising 
• Fundraisers interested in personal 1:1 communication

Learning outcomes:

• The most important steps in meaningful conversations 
• How to put the donor in the center of the conversation
• How many times to talk to the donor before asking for a gift
• Easy adoptable techniques to have better conversations 
• How to manage uncertainty or nervousness

This workshop is a great opportunity for participants to better understand the mindset of the Arab donor. What makes them give? What prevents them from giving? Who do they prefer to give to and for what? Throughout the conversation between the co-conductors and the engagement with the participants, everyone will have the opportunity to learn about which fundraising techniques and tools work in the Arab region and why they work, what fundraisers need to know when conducting their work in the Arab region, and how to avoid getting trapped by obstacles such as legislative restrictions on fundraising in the different countries.

This session is a unique opportunity that should not be missed by any private philanthropy fundraiser working or seeking to work in the Arab region. The workshop will include many examples of different private philanthropy relationships from the Arab region – some successful and some more challenging – and will present a case study of a successful relationship between an INGO and an Arab philanthropist/family foundation, including direct experience sharing by a representative of an Arab philanthropist/family foundation and the private philanthropy fundraiser of an INGO. 

Aimed at 

• INGO private philanthropy fundraisers already working in the Arab region 
• INGO private philanthropy fundraisers wanting to work in the Arab region

Learning outcomes 

• Insights on the Arab donor mindset 
• Insights on fundraising tools and techniques that work in the Arab region 
• Information on how to develop an engagement plan that ensures the donor journey evolves with the goal to reach its maximum potential over time
• Sharing of the viewpoint of the Arab donor vis-a-vis partnering with an INGO

Over the past few years Facebook Giving Tools have fast become the dominant online fundraising platform, with millions of people donating and raising billions for charity with 0% fees. We all know that this makes Facebook’s advertising business stronger, but you can get way more out of the tools than you may realise.

Many opportunities and challenges exist. With limited data how do you effectively engage supporters during and after their campaigns? How can you encourage fundraisers to raise more? How can you monitor, analyse and report? What about GDP-Arrrgh?!

In this in-depth, tools-agnostic workshop, featuring recent real-world case studies and benchmarks taken from over 300,000 Facebook fundraising transactions, you will learn the seven different types of supporter that you can engage with and where to spend yout time and effort for the biggest rewards.

You’ll also learn the #1 most compelling message strategy that engages Facebook fundraisers and lets you raise more. Plus, how to get supporter relationships off Facebook so you can develop multi-channel relationships, as well as how to drive more fundraisers, how to navigate the tricky waters of GDPR and PECR, not forgetting the top tricks for blowing up your own fundraisers and much much more.

Aimed at: 

• Digital Fundraising managers and practitioners
• Community fundraising managers and practitioners
• Those interested in Supporter Journeys
• Social media staff
• Supporter/donor care staff
• Individual Giving Managers and Practitioners (not just ‘digital’ practitioners)
• Marketing Campaign managers.

Learning outcomes: 

• The 7 different types of supporter you can engage with Facebook Giving tools and where you can find most value
• How to make sense of Facebook fundraising data
• The #1 most compelling message strategy that engages Facebook fundraisers and gets them to raise more
• How to get supporter relationships off Facebook so you can develop multi-channel relationships
• How to drive more Facebook fundraisers
• Navigate the tricky waters of GDPR and PECR
• Top tactics for starting your own fundraisers.

You’re empathetic, creative, and skilled in spotting opportunities – all qualities to be a great fundraiser. But to be an amazing fundraiser you need to put yourself out there, network constantly, and be comfortable in front of a crowd. Let’s face it … we don’t always feel up to it.  

In this session Nikki and Simon will give you the tools and the confidence you need to open new doors, boost your fundraising, advance your career, and become a better leader. 

As award-winning fundraisers who have overcome anxiety and self-doubt to become public speaking contest winners and respected relationship builders, we’ll share our learnings of how to achieve your fundraising goals when all you really want to do is hide behind your desk. 

Aimed at: 

All 

Learning outcomes: 

• How to get the most out of networking events … even when you dread them 
• How to structure a successful and confident phone call 
• How to make great presentations and pitches as an introvert 
• How to make an ask face-to-face as an introvert and overcome your fear 
• How to build your online presence and make the most of social media 
• How to gain confidence and build your personal brand to open new doors and advance your career

Want to know how to recruit regular giving donors through digital channels? Or gain ideas on how to develop your digital video fundraising strategy? This workshop will offer insights into why video is so important for the future of digital fundraising. You’ll see case studies from both UK and international charities that are using video to support a variety of fundraising propositions: regular giving, sponsorship, prospecting, campaigning, lottery, and legacy.  

These can be challenging times for fundraisers, as cold acquisition channels are affected by changing data regulations. One key potential growth channel for the future in fundraising is digital, but as yet few charities have been able to acquire regular giving donors at an affordable cost per donor and, more importantly, at volume. DTV has spent the past three years testing different propositions and products with a range of charities and we’ve seen some great successes (and some failures)! We think it’s time we shared what we’ve learned with the rest of you. With practical tips and advice, some case study examples, and a good dollop of inspiration, everyone should come away with something they can apply to their own programmes. 

Aimed at: 

Anyone who works in fundraising or digital and specifically those who work in individual giving donor recruitment. 

Learning outcomes: 

• Understand the importance and power of video in digital fundraising.
• Learn how to use video effectively for digital fundraising.
• See real life examples that you can apply to your own organisation.

Too much high value fundraising is focused on income streams and not individuals. One person can unlock funding from a range of sources. As well as giving personal wealth, they can leverage support from companies or even foundations. But it’s not just about money. Wealth can bring influence to help drive an organisation forward.

Leadership giving is about building deep relationships with individuals who will support the organisation with their own personal giving but will also help with donations from foundations and corporates and bring influence in public affairs. Taking the time to truly understand the donor and developing a whole organisation approach to determining where the best opportunity lies – a personal gift, an introduction to a foundation or company, or help with accessing decision-makers – will mean better returns in the long-term. It also means a charity can give its most significant supporters the opportunity to do more.

Unfortunately, team structures, cultures, and processes often don’t help this type of fundraising, so this session will explore the opportunities and barriers to success and provide practical advice and ideas to take your high value fundraising from good to great by breaking down silos and working as one team. 

Aimed at: 

This session is aimed at fundraisers working with high value donors and supporters from companies and foundations to major donors. It is for anyone who wants to develop more rounded and engaging relationships with those supporters who can make the biggest positive difference to their charity and its beneficiaries. 

Learning outcomes: 

• The importance of integration and cooperation between fundraising working across income streams and how to do it 
• How to measure value beyond money alone 
• How to operate in a way that maximises value to both the charity and donor

Supporter experience has finally been climbing up the priority ladder, and investment into thanking, welcome journeys, donor journeys, and impact reporting are starting to really pay off. What was once considered a ‘nice to have’ is increasingly being seen as an essential part of fundraising. But are we just scratching the surface of what it really means to deliver a really positive supporter experience? Are we missing a crucial piece of the puzzle, and is the effort that we make in developing great supporter experience tactics being lost on our donors?  

In this session, two detail-driven fundraisers will explore a ‘fundamentals’ model to delivering effective supporter experience built on commercial thinking. We will focus on the operational and cultural systems needed to support tactical strategies and discuss the impact of areas that perhaps don’t first come to mind when thinking about supporter experience. We can’t promise glamour and excitingly creative conversations, but we can offer some lively and practical discussion to enable you to quickly identify and action some of the harder nuts to crack within your own organisation. 

Aimed at: 

• Fundraisers in charities who are trying to improve supporter experience 
• Leaders who have influence on organisational investment 
• Data and supporter care managers 

Learning outcomes: 

• Fundamentals that should be in your supporter experience strategy beyond donor communications 
• The role that the organisational culture plays in delivering a positive supporter experience 
• Identification of key internal staff who need to be part of your supporter experience stakeholder group

Many agencies find themselves sharing messages about their work and projects that are much too similar, confusing supporters and funders. 

This session introduces participants to a systematic model that enables them to identify what makes them different and how it adds value for supporters. 

We’ll cover: 

• What a VP is
• How it is different from a case for support
• The “cereal packet test”
• How to establish supporter personas
• How to decide the motivations and jobs for supporters
• How to identify how you reduce supporter pains 
• How to identify how you create supporter gains 

The session will be lively and interactive – people will create value propositions for one member of the small group. 

Aimed at:

Any manager or fundraiser responsible for developing a fundraising proposition or campaign. 

Learning outcomes: 

• Understand what a VP is and why it is important 
• Know how to create real value and benefit for supporters 
• See how to create difference between themselves and other similar agencies

This workshop is an introduction – for those not yet familiar with neuroscience – to the principal learnings and test results from behavioural marketing, neuromarketing, psychology, and behavioural science. We will specifically focus on direct response solicitations and what we can learn from neuroscience about how to create winning direct response appeals.

Aimed at: 

Those new to neuroscience and those seeking to get an overview of research and test results from neurofundraising. 

Learning outcomes: 

• You will learn new ways to understand what motivates giving, particularly in the direct response field.
• You will learn about surprising test results as to how to get bigger and more frequent donations.
• You will learn how to subliminally stimulate donors to engage and give.
• You will be introduced to some basic principles of neuroscience (e.g. anchoring, priming, etc.) in the context of direct response solicitations. 

This workshop is an introduction – for those not yet familiar with neuroscience – to the principal learnings and test results from behavioural marketing, neuromarketing, psychology, and behavioural science. We will specifically focus on in-person major donor solicitation and what we can learn from neuroscience about how to approach major donors. 

Aimed at: 

Those new to neuroscience and those seeking to get an overview of research and test results from neurofundraising. 

Learning outcomes: 

• You will learn new ways to understand what motivates giving.
• You will learn surprising test results on how to individually engage in encounters with key individuals.
• You will learn how to use subliminal cues and strategies with major donors to engage, volunteer, and give.
• You will be introduced to some basic principles of neuroscience (e.g. mirroring, social proof, etc.) in the context of major donor solicitations.

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Data, analytics, and insights bootcamp: The fundraiser’s best friends

Making data fundamental to your fundraising even if you are not a data person!

This bootcamp starts with why data is fundamental to your fundraising, even if you are not a data person. We will show you how and why data capture, usage, and analysis are more than just looking at transactions. We will explore different data sources and you will identify which you need and why. We will take a practical look at ways to use data to drive up your results and to be more donor-centric.

Key areas covered include:

• Approaches to segmentation and scoring models
• How to use targeting to improve results
• Critical analysis for programme management
• How to develop briefs for analysis
• How to manage testing and personalisation
• And you will receive the “Fundraiser’s Guide to Critical Analysis” and learn how to use it

Aimed at:

This bootcamp masterclass is suitable for those new to fundraising as a whole or more senior professionals who are new to this area of fundraising or simply want to refresh their data, analytics, and insight knowledge.

Learning outcomes:

• With a strong ‘how-to’ focus you will get a grounding on the key elements of data and analytics for fundraising
• Practical tools and techniques to use data to drive up your results and be (more) donor-centric
• You will leave this bootcamp with a practical toolkit of handy spreadsheets and pdfs that you can take back and use at your organisation, including a guide to segmentation, a mid-value donor ready reckoner (how much value is in your database), a monthly giving ready reckoner, and the “Fundraiser’s Guide to Critical Analysis”

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Storytelling bootcamp: The power of story

Stories are more than nice exercises in creative writing … learn how to use them to drive people to action.

Humans are hardwired for storytelling. Stories make us feel warm and loved, or they scare us, or they make us laugh. They engage us, and they connect us. They also can move us to action.

We grew up listening to stories as we were tucked safe and tight in our beds at night. But when we talk about the power of story in regard to fundraising, we’re not talking about fairy tales that usher us into dreamland.

We’re talking about relevant and creative content that ushers people into giving.

While data is fine, people are moved to give more easily and more generously when you appeal to their hearts rather than their heads. To do that, you need to engage them. And to do that, you need stories.

This masterclass will help you to see storytelling differently: as an essential art and science that will resonate with your donors and potential donors on an almost primitive level, which will tap into humankind’s need for connection.

And whether you’re telling your organisation’s story, or a success story, or the story of someone or some cause that needs support, we’ll help you to simply do it better.

Aimed at:

The session will be particularly useful to content creators, public speakers, communication strategists, brand specialists, or anyone who wants to motivate behaviour change through story.

Learning outcomes:

• We’ll learn the essential elements that combine to make the most compelling stories that will resonate with your donors.
• We’ll learn how to use Joseph Campbell’s “Hero’s Journey” as a template for telling a campaign or organisational story that puts the supporter in the lead role.
• We’ll learn about Marshall Ganz’s powerful formula for crafting personal stories that use values to connect to an audience and motivate action.
• We’ll play a game with a bit of rope that’ll change the way you think about change.
• And we’ll give you a new pair of glasses for looking at the world that will reveal stories that hold you back and stories that propel you forward.

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Relationship fundraising 3.0: How to use philanthropic psychology to enhance your communication and double your income

The topic of donor motivation has been the subject of study for decades. Thus, fundraisers can have no excuse for not reflecting such motives in their communication. But why people give is not at all the same thing as what they are saying about themselves when they give, i.e. their donor identity.

This session will provide a framework for analysing that donor identity and demonstrate its power in influencing giving. We will also look at how a focus on identity can add genuine value for supporters and enhance their personal sense of wellbeing when they give.

Why does that matter? Well, as we will demonstrate, people who feel good when they give give more and give for longer. This session will give participants the opportunity to analyse their current communications using the lens of philanthropic psychology and to plan a strategy for change as a consequence.

Aimed at:

Fundraisers of all kinds

Learning outcomes:

By the end of the session participants will be able to:

• Use an understanding of donor identity to drive growth in giving
• Explain how the science of wellbeing can be used to enhance how good donors feel about themselves when reading your communication
• Use an understanding of philanthropic psychology to critically evaluate their own communications
• Redesign communications to double giving.

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Journey to supporter engagement: Raising funds by adding value to people’s lives

Are you talking to your donors? Are you telling them about the great work your organisation is doing? Are you getting everyone on board with across-the-board messaging that everyone can relate to?

Well … stop. Seriously.

Fundraising is changing. It has been for a while. Channel-rooted, volume-driven fundraising is decreasingly less likely to work, as are cookie-cutter approaches, blindly consistent (and painfully irrelevant) messaging, and staring into one’s own navel when communicating with donors.

What does work? Engagement. (But you knew we were going to say that, right?)

Engagement is hot right now – everyone’s talking about it. But who really knows what it is? Who’s talking about that, and even more importantly, who’s talking about how to do it so that at the end of the day, it brings more money into your organisation?

That would be WaterAid. The organisation has carefully defined the concept of engagement and its practical application in fundraising and spent three years testing a new engagement framework. It redeveloped each one of its key systems, changed what it measures, changed its innovation approach to meet the needs of newly defined audiences, and changed the way it nurtures relationships and raises funds.

This masterclass brings those game-changing lessons and insights right from WaterAid’s playbook to your seat at IFC. You’ll leave with a blueprint for defining an engagement strategy for your organisation, developing a case for support, gaining buy-in from stakeholders, building a way to implement the strategy, and future-proofing your fundraising through engagement.

Aimed at:

The session is aimed at cynical fundraising leaders who are in the process of rebuilding their fundraising approaches and want to see how another organisation has done it. It might stop you from making mistakes or speed up the process for you to deliver the changes you need.

Learning outcomes:

• A definition of engagement for your organisation
• Confidence to make fundamental change, based on an engagement approach
• A methodology to implement change within your organisation

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Journey to supporter engagement: Raising funds by adding value to people’s lives

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Integrated campaigning bootcamp: Boost your influence and income together

Join this masterclass to explore what enables an organisation to embrace a campaigning culture and why your fundraising and public engagement will improve with it.

This bootcamp will use real-life examples to lead participants through the experience of shifting an organisation from a more traditional way of working to embracing campaigning as the primary model for creating change. We will explore the case for change, as well as the learnings, experiences, enablers, and barriers that are faced during this change process, with a particular focus on the interface between campaigning and fundraising.

How do you move from a very strong focus on awareness raising and PR to campaigning? From transactional fundraising to engagement? How do you move away from a culture where work is planned and delivered in functional silos to one where integration is seen as a non-negotiable, therefore enabling campaigning and fundraising to evolve together? How do we describe the impact of work that in some ways is less tangible (e.g. influencing and engagement versus hands-on welfare work)? How can we grow the organisation’s confidence to be more outspoken?

Many organisations are thinking of or are already going through this sort of evolution. This masterclass is particularly relevant for those not-for-profit leaders who find themselves juggling integration, engagement, and culture change and are seeking to explore how campaigning and fundraising can both evolve and benefit during a change process like this.

Aimed at:

• Senior leaders in NGOs who seek to increase the effectiveness and impact of their work
• Fundraising and engagement professionals who seek to increase profile and appeal of their organisation
• Learning and development professionals.

Learning outcomes:

• Greater understanding of the benefits of closer integration between an organisations campaigning and fundraising functions
• Greater understanding of the critical enablers and the barriers faced when introducing an organisation to campaigning
• Learn from masterclass participants’ experience and collective troubleshooting.

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Sustainable legacy giving: Strategies to start, grow, or hone your programme

Fundraising often feels so immediate. Budgets must be met, campaigns close, and success/failure is measured in numbers right here and now.

But longer-term thinking alongside immediate fundraising is the key to sustainability. That’s why legacy giving is so important, and now is the time to invest in it.

The coming decade will see an enormous transfer of wealth as ageing baby boomers figure out what to do with the estimated 46 trillion USD sitting in their wallets and bank accounts. It’s a tremendous opportunity for charities to grow their legacy income, but many haven’t yet started to improve their legacy programme strategy effectively. Many just don’t know how.

A successful legacy fundraising programme relies on long-term stewardship and highly personalised communications.

This masterclass will give you essential knowledge and next steps about legacy fundraising, whether you are looking to expand your programme, hone it, or even just start it. Over two days, we will take you through building and improving a sustainable legacy programme, covering areas such as:

• How to select your audience
• What marketing you can do straight away
• Building long-term strategies
• Managing internal expectations
• How to manage your stewardship
• Administration and forecasting
• Sharing information and experience with other participants in an interactive setting

Aimed at:

• Anyone looking to prepare their organisation for legacy growth
• Heads of fundraising and legacy managers who are looking to start or improve their legacy programme
• Depending on the interests and levels of the participants, parts of the masterclass can be adjusted.

Learning outcomes:

• How to build a solid marketing strategy covering mid, and long-term options
• To be able to provide an exceptional supporter journey
• How to test your market and establish your audience
• How to create internal support for your programme
• Ideas for building a suiting stewardship plan

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Build campaigns that mobilise people power: a practical masterclass from theory to tactics

This masterclass will provide participants with a practical overview and some tools and approaches to building participatory, collaborative, and transformative campaigns that inspire people to act, tackle root causes, and raise money. In a practical and hands-on workshop, we’ll learn from global examples that ground the workshop in real life campaigns that have made change.

The masterclass will focus on three key areas: campaign strategy, storytelling, and deepening engagement.

1. Participatory, collaborative and systems-based campaigning: how to develop a strategy that puts people at the centre and tackles root causes

• An intro to participatory, collaborative, and transformative campaigns
• Identifying moments of strategic opportunity using a root-cause analysis

2. Narrative and storytelling: how to shift dominant narratives and motivate people to act 

• Storytelling to shift values, beliefs, and how people understand the world
• Crafting compelling campaign stories that motivate people to act and donate

3. Integrated campaigning and creative tactics: how to develop multilevel participatory campaigns that engage supporters on and offline in meaningful action and build power

• The anatomy of people-powered campaigns
• Building an engagement pyramid that deepens engagement – and raises more money!

Aimed at:

• Participants who want to learn how to practically build campaigns focused around generating public action on and offline
• Fundraisers seeking to understand how to develop integrated approaches to their work and break down silos in their organisations
• Participants who have specific campaign ideas that they would like to collaborate with others to co-create

Learning outcomes:

• How to develop campaign strategies that engage people and motivate them to take meaningful action
• How to shift dominant narratives through storytelling
• How to design multilevel engagement strategies and tactics that win change and raise money (even on a small budget)

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Major donor bootcamp: For those who have never done it and those who want to do it better!

Major donor fundraising! How often have you dreamed about that big gift? If you only knew how to get started … If you only knew how do get it off the ground … If you only knew those first few key steps you need to take to make it happen.

Well now is the time! IFC is the place! Here’s your chance!

Here is your chance to get started. Here is your chance to work with those who have worked at launching major donor programmes with organisations big and small on several continents. Here is your chance to find out how to get started on a major donor fundraising programme for your organisation and how to make it the best it can be.

Join Tony Myers and Jan Uekermann as they bring you more than 20 years of experience in launching major donors fundraising programmes around the world.

Aimed at:

• Senior NGO leaders, Executive Directors & CEOs
• Board members
• Fundraisers who want to launch a major donor programme
• Foundations that want to raise more money
• Major donor fundraisers who want to do it better and understand it more

Learning outcomes:

• What’s the first step?
• What are the critical success factors?
• Three approaches to getting it off the ground!
• How to convince my NGO it has to do this
• How do I calculate the return on investment?
• How much time and money do I need to get started?
• The seven things I need to know before asking big
• How do I grow my major donor programme?

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Everything you ever wanted to know about high value giving

High value giving, major donors, philanthropists, and foundations: the holistic approach.

The people who give lots – of money, resources, or time – are on the move. They have new ideas about philanthropy, they want to explore new techniques – such as social impact bonds, loans, and impact investment – and they are increasingly interconnected.

These people include individual high value donors and philanthropists, engaged ‘strategic donors’, family offices, and the leadership of foundations. They are being guided by a new brand of intermediary; private banks, philanthropy consultants, and donor-directed funds are all playing an increasing role in decisions on philanthropy.

How can we respond? How do we manage this fast-evolving market? In this masterclass, Chris Carnie, who is both a researcher in philanthropy and an active fundraiser in high value giving, will guide you through the major donor market, explain the issues, and illustrate, with case studies, techniques that will help you make the most of major donors.

Aimed at:

• Senior fundraisers
• Fundraising managers
• Major donor fundraisers

Learning outcomes:

• Identify the key segments in the high value market
• Understand how and why the market is evolving
• Learn key techniques in starting and developing relationships with high value donors
• Understand the increasing role of intermediaries in this market
• Build a high value donor action plan for your organisation.

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Digital fundraising bootcamp: From A (advertising) to Z (zillions)

Everything you need to know start or improve your digital fundraising programme!

The digital fundraising world has proven wildly lucrative for many NGOs – and wildly complicated at the same time. Every day yields new strategies, changing regulations, constantly evolving tools, and hard-to-predict supporter behaviour. It can be hard for smaller organisations to know where to start and for seasoned professionals to stay abreast. This masterclass will review all the elements of a successful digital fundraising programme, and help participants create and improve their organisation’s plans.

Aimed at:

• Newer fundraisers who need a crash course in digital
• Experienced fundraisers who need to know what’s new/working now.

Learning outcomes:

Participants will walk away with a developed plan for launching or improving their digital fundraising programme that includes most digital channels.

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Brain science: Winning the minds of donors

Current research, practices, and tests in neuroscience and behavioural marketing for fundraising and changing behaviour in socially desirable directions.

Learn how neuroscience and behavioural marketing are enhancing what we know about motivating donors to give and also produce bigger and more frequent donations. Learn the results of tests with major donors, direct mail, digital marketing, DRTV, and other forms of giving. Learn how these techniques can also change consumer behaviour to achieve socially desirable outcomes (e.g. anti-littering).

Aimed at:

Intermediate and advanced fundraisers and those managers seeking real breakthroughs in fundraising efforts. Also useful for CEO, COO and programme staff seeking to influence behavioural changes in the public (i.e. socially desirable behaviour).

Learning outcomes:

• Learn how neuroscience and behavioural marketing are enhancing what we know about motivating donors to give, producing bigger and more frequent donations, how donors receive our fundraising solicitations, and how to use their predispositions and beliefs to help “sell” your cause with the least amount of “friction.”
• Learn the results of tests with major donors, direct mail, digital marketing, DRTV, and other forms of giving.
• Learn how to motivate socially desirable behaviour (not littering or polluting, healthy lifestyles).
• Learn some of the elements of these sciences that can be used in fundraising including:
  • anchoring
  • social proof
  • mirroring
  • priming
  • triggering
  • approaching major donors in person
  • using all the senses
  • distractions and visual barriers
  • eye tracking – what do donors actually read?
  • storytelling – how to tell a story that works

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Supporter experience bootcamp: Let’s get serious about connecting with donors

How are you letting down your donor? What’s your “stinky fish,” that element (or elements) of your supporter experience that keeps people from truly connecting to your mission?

As hard as it might be to admit, many organisations do have that hurdle that undermines donor relationships by interfering with the experience people have once they donate or express an interest in the organisation.

So, what’s yours? And how can we help you get past it?

The first step is understanding that supporter experience isn’t the icing on the cake. It IS the cake!

It’s about more than cookie-cutter tactics and requires an approach that goes way beyond the individual giving or even the fundraising team. This session is designed to challenge your thinking about traditional supporter experience strategy and help you to approach your strategy in a different way to increase income and donor retention.

• Starting with the groundwork, we’ll identify fundamentals that can be missed or de-prioritised but are essential to the experience.
• We’ll explore how culture and people are absolutely critical to be able to deliver a positive experience.
• We’ll talk tactics – but this isn’t just about creative or copy. It’s about how we start to cement feelings and positive sentiment on the journey and how to approach designing tactics around the experience, rather than delivering an experience around the tactics.
• We’ll explore WOW moments – the real icing on the cake! We’ll discuss what makes a really memorable experience and work on how we can start to deliver them.
• Finally, we’ll look at implementing this approach at your organisation. What action do you need to take to make people sit up and take this crucial area of fundraising seriously?

Aimed at:

• Supporter experience managers
• Fundraising managers
• Individual giving managers
• Charity leadership who want to learn more about supporter experience

Learning outcomes:

• An understanding of supporter experience beyond the tactics and fundraising team ‘ownership’
• An understanding of what part each piece of the supporter journey plays emotionally
• An understanding of the power of ‘wow’ moments and how to approach them
• A plan of action for designing a new strategy, implementing incremental improvements, and gaining investment for transformational change

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Put on a new pair of magic spectacles that will help you see the invisible stories that shape our behaviour and our belief in what’s possible, and the common shapes and arcs of the world’s most powerful stories. We’ll look at a case study of organisational storytelling at Greenpeace, peek into how stories trigger community and expose our values,  and learn how to map any campaign to a simple, familiar story arc that can help clarify your messaging, sharpen your strategy, and hit the hyperspace button on public engagement.

The session style is highly interactive and lots of fun. Dancing Fox workshops are collaborative and creative events that disrupt most of the conventions of activist meetings and trainings. We get you out of your day-to-day “village” space and into the “forest” of creativity – where your ears perk up, you learn more, and you can follow some fascinating, slightly scary rustlings in the bushes.

Aimed at:

Fundraising directors, strategists, organisatoinal brand managers – anyone dealing with the story an organisation tells (implicitly and explicitly) or who wants to improve their ability to tell stories that reach people’s hearts and wallets

Learning outcomes:

• How to tell a story of “self, us, and now” to motivate action
• How to map a campaign communication to the most commonly understood story arc in the world
• How being able to tell your organisation’s story in an easy-to-understand format can smooth communications, require less sign-off, and aid in project development and selection