AI-driven personal branding

Amplify your storytelling as a social impact leader and make a difference

Who is it for?

Learning outcomes

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Key lessons for calling donors

What Amnesty International Czech Republic learned through 35,000 calls

Who is it for?

Learning outcomes

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Deep listening for donor retention

A tool to transform & strengthen your donor relationships

Who is it for?

Learning outcomes

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Unifying your donor channels

Providing a seamless, unified, integrated, and donor-centric experience

 
Who is it for?

 
Learning outcomes

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Death, grief, and legacy giving

On conversations following the loss of a spouse

Who is it for?

Learning outcomes

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The science of supporter experience

A look at where and how science has been applied to fundraising over the last decade

Who is it for?

Learning outcomes

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Long-term supporter mobilisation

Mobilising supporters beyond their initial action to maximise long term engagement

Who is it for?

Learning outcomes

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Future-proof your digital fundraising

Building out your data-driven strategy

Who is it for?

Learning outcomes

• Learn why user experience audits are a necessary step in developing a donor-centric strategy
• Find out why marketing automation is the backbone of digital fundraising
• Discover the secret to choosing the right software that can make or break your digital fundraising strategy

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Ethical storytelling

How to be ethical and raise money using Contributor Centred Storytelling

Interested in a deep dive into this same topic? Ethical storytelling is also being covered as a masterclass.

Who is it for?

Fundraising staff working to engage donors, particularly those focused on individual giving; communications and digital staff engaged in donor experience; anyone who wants to learn more about ethical storytelling techniques and tactics.

Learning outcomes

• Learn why Contributor Centred Storytelling makes for a more engaging donor experience and a more ethical approach
• Find out how to use information about how contributors are impacted in story gathering processes to run these processes more responsibly in your own work
• Name short- and long-term tactics you can use to implement Contributor Centred Storytelling in your organisation
• Inspire and inform your colleagues by sharing information about contributor and donor responses to stories shared by our sector

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Grant-seeking

Succeed in grant-seeking in the US and Europe

Stop sending dozens of grant proposals that keep getting rejected! How do you mobilise grant resources internationally? How can you enable your funding partners to approach other donors?

This workshop will tackle these fundamental questions; ones that grant-seekers and grant-makers face all too regularly in a world where money is getting tighter and competition for limited grant dollars is ever-increasing. Following both the Grants Plus and Convert with Joy frameworks – proven for successful grant-seeking – you will be guided participants through how to be grant-ready: how to identify, cultivate, and nurture relationships with grant-makers and how to write grant proposals that don’t get rejected.

The session will balance teaching, exchange, and group work to inspire you to change your fundraising habits using a new approaches to grant proposal writing within proven frameworks.

Interested in a deep dive into this same topic? Grant-seeking is also being covered as a masterclass.

Who is it for?

The session is designed for all grant-seekers and grant-makers. Specifically, it will benefit grant-seekers who have little experience in international fundraising; those looking for shared best practices; grant-makers who want to enable funding partners to diversify their donor bases; and programme officers who want to learn about the workings of international grant-seeking.

Learning outcomes

• Feel inspired and assured you can confidently secure grants from international grant-makers
• Take away key learnings on grant proposal writing for US-based grant-making foundations
• Gain a comprehensive framework to guide their efforts to raise grant funding internationally
• Learn the key benefits of being united in grant-seeking

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Donor-advised funds

You and major donors: using your strengths for good

Who is it for?

Learning outcomes

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Public engagement & storytelling

Uniting people around a positive story to spark optimism in times of despair

Times are tough. Many people feel tired, cynical, and isolated.

So, how do you mobilise support at scale when so many people feel like the world is falling apart?

You unite them – your supporters (existing and prospective) and your teams – around a positive and culturally relevant story of change.

This workshop will be brought to life with a warts-and-all case study from SolarAid, delving into how the organisation:

• Went on a truly joined-up journey, with comms and fundraising teams working together every step of the way
• Transformed stakeholder mindsets from organisational to audience-led
• Listened to its audience, with staff directly conducting qualitative research to make them custodians of how insight is put into practice
• Strategically developed their story to solve a problem for their audience
• Tested and weighed up the merits of different stories, debating the importance of language and framing
• Rolled out their new story using a simple one-word strategy tool

By the end of the workshop, you will have the tools, skills, and processes to kick-start developing your own audience-led story, helping you to sustainably mobilise support for years to come.

Who is it for?

This session is aimed at anyone interested in the power of story to mobilise support at scale. All that’s needed is a foundational knowledge in developing mass communications, whether that be through a comms, fundraising, innovation, or campaigns background, at any level. All are welcome.

Learning outcomes

• Understand how to listen to your audience to identify powerful insights
• Learn how to create a positive organisational story that works for all stakeholders (yes, even for fundraisers!)
• Find out how to fast-track the shift of your organisation’s mindset to being audience-led
• Discover what to anticipate in managing a strategic story development process

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What powers the political Green Wave?

Lessons to be learned from Green politics

Explore how Green political parties harness the power of young members to build movements and win power in order to take actions on climate, ecological, and humanitarian emergencies. This session includes strategic learnings related to raising funds and generating engagement.

Who is it for?

Staff, volunteers, and board members of nonprofits involved with outbound engagement, mobilisation, and fundraising, and anyone interested in politics and political campaigning.

Learning outcomes

• Gain a greater understanding of the engagement strategies and methods used in the political sphere
• Get ideas for connecting with new potential supporters driven by idealism and a desire to contribute to political change
• Get tips for making good strategic choices, which might involve challenging assumptions about what your organisation can do and how

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The power of women-centric design

When gender neutral really means designed for men

Chances are, most of us are not only using products and services that overlook key needs of women, we are also creating them. Research shows that our current design methodologies are biased and that, under the guise of being genderless or gender-neutral, they continue to produce one-size-fits-men outcomes. Businesses around the world have failed to design and create impact for women.

This session is based on years of experience in women-centric behavioural design leading to the observation that projects across domain, culture, and geography often run into the similar unique barriers that specifically women face. Safe access, time poverty, and the non-linearity of women’s lives continues to go unacknowledged.

In this workshop, you will discover the core tools and themes of the Women-Centric Design Methodology and explore the foundational “Women-Centric Eye” Framework that allows anyone to start evaluating the world’s experiences through a woman’s eyes. There are six non-negotiables that describe the consistently overlooked needs of women, and you will learn how practitioners can utilise these as lenses to create more holistic experiences. You will apply your new learnings in small groups through collaborative exercises, getting a chance to see the methodology in action.

Who is it for?

Product, service, programme, and research practitioners at foundations, nonprofits, and/or working in finance, healthcare, and technology. Especially suited to small or mid-sized startups in emerging markets, foundations or government entities that have an active gender lens or are interested in inclusive design, and large and/or established commercial organisations creating everyday products and services.

Learning outcomes

• Leave with an increased understanding of how our current gender-neutral design methodologies overlook women
• Get the tools to evaluate products, services, and experiences with a women-centric design lens and to frame design in  a tactile way
• Find out how to design conversations, ideation sessions, and problem definition setting with women front and centre
• Discover applicable key themes, insights, and design principles to ensure a women-centric design approach

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Harnessing the power of many

Uniting to ensure everyone succeeds

This workshop aims to harness the true power of retail giving, which fundamentally means that collecting small contributions from a large number can be a worthy alternative to support organisations and actions at the grassroots level.

The session has been curated to give you actionable tools and guidelines for building fundraising campaigns from the ground up and will give you a holistic view on adapting development solutions into campaigns suited for online mediums, curating online campaigns and leveraging technology to ensure the campaign reaches as many people as possible. The workshop will be beneficial to community activists and nonprofit organisations and as well as community leaders advocating for solutions and actioning them by mobilising individual generosity. Within this larger context, the session will also focus on the power of storytelling in motivating individual giving and reveal the secrets to effectively using social media and crowdsourcing to fulfill fundraising goals.

Who is it for?

Nonprofit staff, activists, community leaders, fundraisers

Learning outcomes

• Learn to plan a peoples’ campaign
• Find out how you can successfully fundraising through retail giving
• Discover how to leverage technology to harness individual generosity
• Learn effective communication for retail giving

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Successful leadership transitions

Uniting to ensure everyone succeeds

What happens when a founder or long-term leader decides to transition out of their organisation, especially when that person has been the fundraiser for that organisation? The answer is often a time of great instability for the board, staff, stakeholders, and funders. Sadly, there are many cases where organisations have failed to make the change successfully and have closed down. However, this can also be a time of regeneration and growth for a nonprofit, too.

The difference between a transition that succeeds and one that fails lies in several factors: in preparation and planning, in communication and clarity, and in understanding and unity.

This workshop will cover the dos and don’ts of successful nonprofit transitions, using case studies from two South African organisations which have made the change successfully. You will explore what can go wrong, hear of leaders’ experiences through the process, and find out how to manage risk and reputation. Aimed at small- to medium-sized nonprofit organisations, the lessons on navigating change are applicable across a variety of transitions, from planned to emergency successions. How we stand together during times of challenge and change is vital to how we come out the other side.

Who is it for?

Those in small to medium sized nonprofits, especially ones expecting upcoming transitions. Especially useful for those in leadership positions who may be looking at moving on, individuals stepping up into a leadership role, and board members or staff of organisations going through a period of change.

Learning outcomes

• Learn what a successful transition looks like
• Find out who needs to be involved in the process, how long it takes, and what is needed
• Discover the dos and don’ts of a successful transition
• Learn what you need to think about NOW if your organisation is going through a transition

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Unifying & accelerating your fundraising & mission

Unity separates fast-growing fundraising organisations from the rest

Who is it for?

Anyone!

Learning outcomes

• Learn how unity separates a fast-growing fundraising organisation from the rest
• Find out where conflict and disharmony come from
• Discover how to overcome them to create a focused & energised organisation

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Corporate decision science in action

Learn how to use decision science techniques and tactics to effectively pitch to corporate partners and sponsors

Who is it for?

Fundraising practitioners at all levels, particularly those who are responsible for copy, design, pitch, proposal writing; fundraising and partnership managers; directors/heads of partnerships, philanthropy, high value fundraising, and campaigns

Learning outcomes

• Learn what decision science is and how it can be applied to fundraising
• Discover corporate best practices rooted in decision science
• Receive take-home case studies for inspiration and further learning

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Purposeful corporate partnerships

Our charities are tackling enormous problems, but we cannot solve them on our own

Who is it for?

Directors/heads of fundraising, corporate partnership managers, heads of partnerships working at organisations of all kinds and sizes

Learning outcomes

• Find out why now is the perfect time to partner with corporate entities
• Discover how to build ambitious corporate partnerships, united by a shared purpose
• Learn how to build an emotionally engaging partnership pitch

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Raising impactful legacy gifts

Unlock the power of unity

Who is it for?

Managers, fundraisers, campaigners, and volunteers – anyone looking to prepare their organisation for legacy growth and long-term financial income

Learning outcomes

• Learn how to build a strong solid legacy program by collaborating with other organisations, your colleagues, and your target group
• Discover practical lines of approaches to building legacy fundraising alliances in your sector
• Find out how to stimulate internal buy-in and inspire your colleagues to become legacy ambassadors
• Create meaningful partnerships between your organisation and its legacy supporters
• Engage your target group to create and facilitate a deeper and mutual connection between legacy pledgers

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Uniting with your donors

Achieve collective wins and unlock a gateway to greater giving

Who is it for?

Directors of development, marketing, and communications

Learning outcomes

• Learn the fundamentals of effective, money-raising direct response that focuses on the needs of the donor
• Discover the ongoing importance of print for fundraising and how to use it best
• Get hundreds of tips, tricks, and tactics based on testing, experience, & behaviour science

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Relationship Fundraising 3.0

Building retention the PhilPsych way

Who is it for?

Fundraising managers, directors of development

Learning outcomes

• Learn to distinguish between loyalty and retention
• Describe current perspectives on the management of loyalty, including satisfaction, commitment, and trust, and understand their weaknesses
• Identify the factors that drive both loyalty and retention
• Design communications and stewardship activities that can build retention

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Impact-led innovation

Because existing ways of doing innovation aren’t working hard enough

Everyday challenges stand in the way of charities doing anything new, like the realities of implementation and the difficulties of moving from strategy to action or innovating in the right place; obstacles like internal barriers and competing priorities; and delivery challenges including a lack of reliable or consistent ways to deliver purpose-led innovations.

Innovation is not delivering the impact it should:

• Charities don’t focus enough on delivery – without it, there is no impact
• They are focused on outputs not outcomes
• They are designed to deliver income or impact, not both
• They design for a ‘normal’ that doesn’t exist
• They don’t judge ideas with an impact lens

So, what if we step back and ask ourselves how we avoid these problems and find new ways around them?

Good Innovation has developed a new, impact-first approach to innovation. And it’s launching at IFC 2023.

Who is it for?

Executive directors, board members, fundraising managers and directors, organisational leaders, aspiring leaders, team leaders, and anyone interested in innovation.

Learning outcomes

• You will leave the session familiar with the impact-led innovation process
• You will understand the mindsets needed within your organisation to implement it
• You will discover the practical tools and templates needed to apply the process
• You will gain a new perspective on the role of innovation within your organisation, and what it really takes to make it work and deliver maximum impact

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Leveraging ESG megatrends

Strengthen your fundraising portfolio

Changes in social expectations are leading to the accelerated evolution of funding entities’ stakeholder engagement. Efforts are in place to mobilise resources and expertise to address challenges in a collaborative way that creates sustainable growth conditions in the long run. Environment, Social, and Governance (ESG) efforts expand the concept of sustainability to involve a broader set of stakeholders.

Including up-to-date information and insights related to developments fundraisers need to be aware of, including the loss and damage fund set up as an outcome of COP27, this workshop will focus on how the nonprofit sector can strengthen its fundraising portfolio through engagement with funding entities (corporate, foundations, and funds) to leverage ESG megatrends while addressing existential issues impacting the world we live in.

Who is it for?

Learning outcomes

• Understand the ABC of the journey from philanthropy to ESG as the foundation for measurable, accountable, and sustainable impact
• Expand their ESG knowledge and develop competencies to accomplish your fundraising responsibilities
• Explore factors within each of the ESG areas and their relevance to fundraising
• Gain pragmatic insights to capture ESG-related opportunities and future-focused fundraising

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Uniting hybrid teams

Making a success of hybrid working

This workshop will explore how to make hybrid working a success multiple levels, from strategic intent to the key role of ethos and values. You’ll discover the prerequisites for success, get oodles of practical advice, and leave with multiple tactical tips.

With talent in high demand and short supply, the days of the HQ or central office are gone. This session isn’t just about how to get the job done, but how to help your team thrive, have fun, and relish hybrid working – something that scarcely existed just a few years ago. Hybrid working isn’t merely about spanning different locations, but about uniting attitudes and mindsets to help us achieve our missions.

Who is it for?

Learning outcomes

• Gain a clear appreciation of the pros and cons of hybrid working
• Understand how effective hybrid working is driven by core strategy
• Get a mass of practical tips to enhance individual effectiveness and team spirit across hybrid teams

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Culture

Be the fundraiser everyone wants on their team

In a world driven by people power, some people stand out. You know that person who walks into the room (virtual or real!) and you just think “You. We want you.”? You might not know anything about their skills or experience, but they have a vibe that puts them in demand. So, what’s their secret?

Well, they actually they have three: a mind-set for high performance; an approach that unites, not divides; and more than just a bit of backbone. This session will let you in everything you need to know to ensure you have what it takes to be fundraising’s most wanted. Maybe you already are.

This workshop will use real examples from fundraising teams and individuals who have experienced significant challenges and risen to them. It will include practical tips, tricks, and techniques that you can take away and use immediately to take action.

Who is it for?

Learning outcomes

• Learn to adopt the right mind-set for high performance
• Discover ways to develop a taste for change and risk
• Get resilience hints and tips that stick

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Gaming & innovation

What can games and game design teach us about making the world a better place?

You might have heard that the scientific name for human beings is Homo sapiens, which means ‘wise man’. But have you heard of Homo Ludens? In this fun and interactive gaming and play workshop, you’ll have the chance to get hands-on with what it means, and how the concept can be an essential part of making your social impact organisation more effective.

Homo Ludens, a term coined in 1938 by Dutch historian and cultural theorist Johan Huizinga, means playing human. Huizinga wrote about the essential nature of play in being human and in helping humans better find their way in the world. Which is exactly why games and opportunities to be playful help teams work better together; better plan fundraising, marketing, and advocacy strategies; better execute day-to-day work for social change.

During the workshop, you will discover unique games that inform, teach, and improve focus to create better fundraisers and more effective nonprofits. In addition, you’ll get to listen to, interact with, and learn from leading female and non-binary game designers. You’ll also get to create your own character card, a personalised takeaway to help you understand more about yourself.

Who is it for?

All social change staff and volunteers

Learning outcomes

• Understand the role of play in being human and how to better use it in personal and professional settings
• Learn new ways of thinking and looking at the world to discover new ways of planning how to overcome some of your personal and professional obstacles
• Discover nonprofit-specific games to use back in your office

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Major giving & donor advised funds

You and major donors: using your strengths for good

You’ve read the manual, so you know how a major donor programme should work. But how does it work in practice? What happens in that first meeting? What can go wrong – and how can you avoid it? How do you start that conversation so it flows? What will the philanthropist ask you, and how can you give a good answer? And then, what next? How can you follow up and turn that first conversation into a gift?

In this hands-on session, you will be led through the real-life practice of major donor fundraising, using case studies of real philanthropists with whom our speakers have worked. The focus of the masterclass will be on you, your personality, your story, your concerns, and your energy, and how you can use those personal strengths and resources to build relationships with philanthropists. You will practice and build upon your own strengths during the workshop.

Interested in a deep dive into this same topic? Philanthropy & major donors is also being covered as a masterclass.

Who is it for?

Fundraising directors, CEOs, major donor fundraisers, impact investment officers

Learning outcomes

• Learn how to develop first conversations with philanthropists
• Practice initial conversations in the safety of a seminar room
• Learn to use your natural strengths to motivate a philanthropist

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Impact for transformational change

Why transformational impact is essential for fundraising success

 
Who is it for?

Fundraising directors, executives, and managers

Learning outcomes

• Awareness of the global shifts in company reporting towards a common language related to impact
• Application of the latest impact measurement tools for fundraising practice with a specific focus on justice, access, inclusion, diversity, and equity
• Sharing of best practice through global case studies

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Decision science

The Donor Decision Lab: Using neuroscience to help supporters make positive choices

 
Who is it for?

Those keen to understand how decision science could improve their organisations’ work with supporters and volunteers; fundraisers in charge of specific functions like mass marketing, legacies, or donor engagement who are keen to integrate and work with others; individuals working in fundraising-related disciplines such as communications, advocacy, and engagement; those charged with driving innovation or offering development within a charity/NGO/INGO.

Learning outcomes

• Gain an understanding of the key scientific principles that inform donor decisions
• Discover inspiring examples and case studies from across a range of supporter channels
• Find out how to use the MINDSPACE framework to adapt your communications

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Major donor fundraising

The five YESes to win a major donor campaign

Asking for and getting a YES can be one of the most challenging tasks for those of us involved in major donor fundraising and capital campaigns. But what if you were told that, while a major donor campaign requires somewhere between 40 and 150 really important asks, there are just five key asks that will significantly increase your likelihood of being successful and will increase your chances of getting the results you and your organisation are looking for. That’s it. Just five.

And what if you learned that the speakers leading this workshop have made those asks, and are confident in showing you how to do it, too? Together, they represent decades of experience and multiple generations, with combined experience working and training in six continents around the world. Join us and discover the steps you need to take to get a YES to the five most important asks in your next major donor campaign.

After the session, you will be given an opportunity for a brief consultation with our speakers.

Who is it for?

Board members, executive directors, fundraising directors, major donor fundraisers, those who are new to major donor fundraising and capital campaigns

Learning outcomes

• Learn the five most important asks in a major donor campaign
• Understand why they are of key importance
• Discover the steps that need to be taken in each specific ask
• Understand the arguments that tend to work best to get a YES

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Decentralising fundraising

What can traditional fundraisers learn from decentralised organisations?

Is it possible for us to distribute power over money to more people, while still staying focused, coordinated, and united?

What can fundraisers for civil society learn from decentralised Web3 communities and funding models for open source software?

When do these decentralised and disruptive models work, and when do they fail?

Participants in this interactive workshop will explore real-life cases from the world’s new fundraising methods, learning from fundraising platforms like Open Collective that use layers of technology and legal innovation on top of the financial system and from those like Gitcoin that are built on blockchain technologies.

Interested in a deep dive into this same topic? Decentralising fundraising is also being covered as a masterclass.

Who is it for?

Fundraisers and grantmakers

Learning outcomes

Discover the cases, models, and tools for a fundraising and grantmaking system that brings together qualities from the old and the new worlds.

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Creativity, cause, and culture

How creativity can solve the biggest problems nonprofits face

Creativity is a rare and sought-after skill. This workshop will inspire you while teaching you about and demonstrating the most powerful creative techniques that can be used to drive your fundraising growth and mission.

The session will explore how  to use creativity to:

• powerfully and precisely communicate your cause to differentiate yourself in the market and drive growth
• resolve interdepartmental conflict and create organisational alignment

Participants will learn how creativity can define a ‘Purpose with Precision’ for any nonprofit and how this can be communicated powerfully and, critically, uniquely. You will explore the relationship between a nonprofit’s three top-level communications needs (the Purpose, the New Ambition, and the Theory of Change) and how these needs can and must line up. Those who take part will leave the session with an understanding of the built-in systemic conflicts between an organisation’s departments and how creative thinking can unite these cultures for rapid growth.

The workshop will draw on academic research commissioned by Revolutionise, including studies into organisational growth, branding, leadership, and culture as well as a brand new research paper on what makes fundraisers tick; in-depth case studies; action research into over 350 organisations around the world; and speaker Alan Clayton’s vast body of fundraising experience.

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UNHCR’s path to $1 billion

Accelerating change through digitisation to reach $1 billion by 2025

True change requires true collaboration, which can mean working across offices, regions, and even countries.

But when every office is bound to local rules and regulations, currencies, payment methods, and languages, how we view and use data is key to better leveraging investments, enhancing donor experience, and streamlining processes. Simplicity empowers smooth reporting, accessible metrics, and, ultimately, compliance & trust.

The first step to overcoming these hurdles is the common data model, which UNHCR is using to accelerate its impact across country borders.

This workshop will help you understand the power of data and demonstrate the imperative to change in the current environment. Participants will learn how standardised processes can ensure your investments are fully leveraged in an environment of accelerated digitisation and stretched budgets, and you will discover how a common data model will free up time currently spent on administration and reporting and open up access to skills and innovation across offices.

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Donor trends and global fundraising income

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Leading in nonprofits

Navigating challenges and change to build effective fundraising teams

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Effective fundraising with Giving Tuesday

Inspiring generosity through a global movement

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Written advocacy

Insights into persuasion from two barristers

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Getting to grips with GDPR

(and what to do when it inevitably goes wrong)

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Mapping supporter journeys

Journey mapping your way to deeper supporter relationships and stronger organisations

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Leveraging ESG megatrends for fundraising Environment, Social, and Governance (ESG)

Engagement of funding entities with its stakeholders is evolving at an accelerated speed in response to changes in social expectations. Efforts are in place to mobilise resources and expertise to address challenges in a collaborative way to create sustainable growth conditions in the long run. Hence, Environment, Social, and Governance (ESG) efforts expands the concept of sustainability to involve a broader set of stakeholders.

This workshop focuses on how the non-profit sector can strengthen its fundraising portfolio through engagement with funding entities (Corporate, Foundations and Funds) to leverage the ESG megatrend, while addressing the existential issues impacting the world we live in.

This interactive session is designed to help non-profit leaders to gain an edge in a fast-moving, still evolving yet irreversible move towards ESG in efforts to meet the SDG goals. The session will help you to:
-understand the ABCD of the journey from philanthropy to ESG – as the foundation for measurable, accountable and sustainable impact
-expand your ESG knowledge and develop competencies to accomplish your fundraising responsibilities
-explore factors within each of the environmental, social and governance areas and its relevance to fundraising
-using case-scenarios, gain pragmatic insights to capture ESG-related opportunities and future-focus your fundraising

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Major donor fundraising

The Big Dozen: Success fundamentals for your major donor programme

Building a successful major donor programme can be overwhelming, but the bigger challenge is moving your programme from good to great through deciding where to focus your energy for maximum return.

Led by a fundraiser with over 40 years’ experience, this session will explore the BIG DOZEN major gift concepts that are important to master and critical to fundraising success and is aimed primarily at those who have been in fundraising for a shorter time. Covering everything from the practical to the philosophical,the workshop will reveal what is most important to an organisation’s culture and strategic perspective when it comes to raising major gifts.

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Donor journeys for legacy fundraising

Creating engaging donor journeys that lead to legacies

Engaging your donors is key, and the last two years have taught us there are more ways to do so than through newsletters and events. We also know that engaging older donors is increasingly important, but can also present unique challenges. When it comes to legacy fundraising, charities typically try to engage donors who are 55 and older – but what if we made legacies an integral part of our donor journeys from day one?

This practical workshop will help you rethink your future and re-engineer your donor journeys so supporters are inspired and excited to engage in legacy conversations with your organisation.

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Impact investing: Sustainability in fashion

Sustainable fashion brands case studies from the African continent

Fashion production is responsible for 10% of humanity’s global carbon emissions, dries up water sources, and pollutes rivers and streams. The majority of our clothes are used for a very short time, with 85% of all textiles dumped each year (UNECE, 2018), and washing certain kinds of fabrics sends a significant amount of microplastics into our oceans.

Through the lens of two case studies, this session will explore how we can invest in and achieve a carbon-neutral fashion industry, which built on equality, social justice, and environmental and ecological integrity.

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Impact investing: Solar & climate analytics

Strengthening the global response to climate change

Amid the global energy crisis and the impacts of global warming of 1.5 °C above pre-industrial levels, we must take a multi-pronged approach to reduce greenhouse gas emissions and safeguard our future. In the context of strengthening the global response to climate change, a comprehensive approach should include impact investment in solar power for businesses and communities; proactive net zero carbon guidance with actionable data insights; and pricing of green-energy-forward contracts. How can impact investors ensure that sustainable development and efforts to eradicate poverty are built into these plans?

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Powerful corporate partnerships

How a global corporate-charity partnership sold out in 10 days

In May 2022, Lush and Sumatran Orangutan Society (SOS) launched an inspirational campaign to protect orangutans and their rainforest home. The secret of their success was an orangutan shaped bath bomb, which was a hit with consumers. What made it extra special was the hidden message inside each bath bomb, which led thousands of new supporters to SOS.

This workshop will use the partnership as a case study to show participants how to build their own inspirational corporate-charity partnerships, from concept, to pitch, and all the way through to execution. The session will feature a live demonstration and you will get to build a unique opportunity for a target prospect based on shared purpose.

You will leave feeling inspired and ready to build your own Lush-level partnerships.

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Adapting to the changing digital landscape

How zero-click searches, SEO, web3, & more impact your fundraising

The last few years have seen significant changes to how we use digital. Voice search, fewer and fewer clicks on links that answer Google searches, and the transition to a cookieless world are all things nonprofits must adapt to, just like any other online publisher, if they want to stay relevant and insure their digital fundraising activities. But to adapt to change, first you need to understand what exactly is changing and why.

Once you start to explore this, you’ll see that one thing is clear: the single most important thing at this moment for digital fundraisers is content. Creative assets, podcasts, series, and even NFTs, but also website content that is optimised for search all represent touchpoints between your organisation and your potential donors. To make the most of these touchpoints, they should be thoroughly thought out. This workshop will give you a better understanding of this new digital era including Web 2.0 & Web 3.0 and efficient cookieless strategies as well ideas for how to use content effectively for your fundraising.

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Strategies for team retention

Finding potential when resources are stretched

There is a recruitment crisis in fundraising, with people leaving the sector and teams finding themselves in transition. This is damaging to the functionality of an organisation and impacts supporter engagement and relationship management. If a disaffected and overwhelmed team member leaves without providing a comprehensive handover, knowledge of key relationships can walk out the door with them. This workshop will explore how you can empower teams to stick together and, where a team member has made the decision to leave, how to capture important information in a positive way ahead of their departure.

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Cultures of giving

Exploring the rich tapestry of diverse philanthropic practices around the world

This workshop is built around research compiled for the Cultures of Giving working group at WINGS, a network of more than 190 philanthropy associations, academic institutions, support organisations, and funders in 58 countries around the world, the purpose of which is to strengthen, provide leadership for, and promote the development of philanthropy and social investment. The focus countries of the workshop will be India, Pakistan, Ukraine, Brazil, and Saudi Arabia

Philanthropy is practiced differently across the world, and the differences between cultures of giving can sometimes be more evident than any similarities they share. However, this does not undermine the idea of global philanthropy, nor the idea of a common enterprise. The diversity of practice and approach is a source of strength; it enables borrowings and adaptations as well as a sense of solidarity and mutual support. But for us to effectively engage in philanthropy on a global scale within different cultures of giving, we must first understand how the tensions between these differences and similarities impact our work and how to speak to philanthropy across cultural contexts. This session will be moderated by Naila Farouky.

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Behavioural science in action

Nudge ‘em. Prime ‘em. Anchor ‘em.

Have you ever wondered why deadlines work so well? Or why the order of your ask string can have such a big impact? From the fact that we fear loss more than we value gain, to how the first piece of information you hear influences everything that comes after it, understanding key behavioural science principles can accelerate your fundraising results – for free. Because minor nudges, like a simple change in copy, can have massive results without costing an extra cent.

This session will explore how insights from the behavioural sciences have been used practically around the world to rocket fundraising results. These concepts underpin many common fundraising tactics you’re probably already using, but with a clearer grasp of them you’ll be able to design better campaigns, tactics, and creative, and better judge what “good” looks like. The workshop will cover (at least!) six behavioural science concepts that can help you accelerate change at your organisation, with each illustrated with real examples from successful campaigns from Canada, USA, Ireland, Australia, and the UK.

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Building your digital giving experience

Using modern techniques to maximise donor experience

Donors are consumers, and consumers are donors. Nonprofits are competing not only for the same dollars, but also competing on experience. Getting a pass from a donor on a poor digital giving experience is increasingly difficult, and poor digital giving experiences are increasingly damaging organisational fundraising. This session will discuss the technologies that make a difference to the experience – an experience that donors now expect, regardless of where their money is being spent.

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Organisational culture, brand, and values

Aligning your values: blocks, bridges, and brilliance

All too often, organisational values differ completely from how a charity brand presents itself to the world and diverge even further from how it manifests in terms of culture. The nonprofit sector is facing a perfect storm of challenges: the great resignation, labour market deficits, trust challenges impacting morale, and a demand by employees for flexibility, agility, and purpose.

This session will demonstrate how aligning organisational values with brand positioning and translating these to culture can support your organisation to raise more money, attract and retain more talent, and be bolder, braver, more effective, more engaged, and more brilliant. You will be provided with tools for mapping your emotional culture, bringing values to bear, and challenging ineffective organisational structures.

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Fundraising in the arts

Applying the business model canvas to arts organisations in MENA

Independent arts organisations in MENA are a unique organisational form situated at the intersection of private business, social enterprise, and not-for-profit organisation. The past number of years have seen increased pressure from regional and international donors on independent arts organisations, and the third sector more generally, to ensure sustainability and develop more robust income streams. In tandem with this pressure, there has been increased malaise in the independent arts sector and over-dependence on donor contribution.

The term business model has been shyly circulating within the sector without a lot of actual guidance or the tools to develop adaptable, usable frameworks. Key industry experts in MENA have expressed the need within the sector to explore and invest in developing business models that can be adapted to the unique nature of arts organisations. This session will present research findings on the challenges presented by & opportunities for applying the business model canvas to arts organisations in MENA.

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Enhancing donor relationships through narrative design

Designing relationships around your donors’ stories

Most nonprofits share stories about their mission or their impact with their donors and supporters. While this helps donors feel confident about how the organisation will use their gift, there is much more that nonprofits can do to help donors feel better about the act of giving.

The first thing we need is an understanding of why they people give in the first place so we can design the brand relationship around the donor’s story.

Drawing on academic research, this workshop will reveal the brand-building power of narrative psychology, sharing the pillars of narrative design:

• Helping donors express their own stories
• Crafting a clear brand narrative
• Extending the impact of the organisation in the lives of donors

Using the tools and techniques shared in this hands-on session, you will be able to clearly define and enhance your organisation’s relationships with its most loyal supporters.

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Equity-driven communications

Reshuffled yet still enticing: American foundations giving internationally post-COVID

In this session, participants will learn about asset-based language that can be used to write high revenue-generating communications. From grants to annual letter appeals, the workshop will leverage best practices in fundraising through an equity lens to draft compelling communications that inspire deep investments. Participants will discover how to successfully fundraise across lines of difference and learn a unique system as part of the ABWOLI (A Better Way of Leading Industry) framework of equity-driven strategic development.

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Multichannel fundraising & Zakat giving

Zakat giving: Multichannel fundraising in a competitive global market

If Ramadan is the month of fasting for Muslims, it is also a particular time for solidarity, during which Muslim communities intensify their efforts to support others in need. As one of the five pillars of Islam, Zakat, or almsgiving, represents enormous fundraising potential. Every year, charities engaging Muslim audiences, both in Muslim countries and in non-Muslim countries, receive collectively hundreds of millions of dollars during the month of Ramadan.

In previous years, in the UK alone, the Muslim Charities Forum estimates that Ramadan donations have exceeded £130 million. The recognition of this fundraising potential by international humanitarian organisations, including UN agencies, has led to fierce competition, especially in the digital fundraising space. Within this context, it is critical to plan ahead and to plan well in order to implement a successful Ramadan fundraising campaign. With a focus on Zakat giving, this workshop will explore how running a multichannel fundraising campaign is the key to standing out in a crowded market, with lessons that will translate to your campaigns across demographics.

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Getting started with American foundation grants

Reshuffled yet still enticing: American foundations giving internationally post-COVID

Over the past 15 years, international nonprofits have received hundreds of millions of dollars in grants from American foundations like the Goldman Sachs Foundation, the John Templeton Foundation, and the Gates Foundation. Many institutions still don’t know how this market works, how big it is, where potential competitors are, what hurdles to expect, or where to get started.

COVID changed the landscape of US foundational giving internationally and having a well-developed strategy is your best chance for your cause to gain support from American foundations. This session will reveal how this somewhat hidden world works, and gives you the answers you won’t be able to google.

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Crisis fundraising: Case studies from Greece & Ukraine

When there is a crisis we are called upon to double our efforts. It’s what we all experienced during the pandemic. It’s what we all experience when our CEO gets sick or is fired, when floodwaters rise, when fire breaks, when major diseases arise, and when war breaks out.

When disaster strikes, we are asked to continue fundraising, and in many cases, asked to raise even more to offset the devastating impacts of the crisis. But for some of us, crisis fundraising is a new experience.

Our organisations need to be prepared for when crises disrupt our lives and our work. Join Tony Myers and our speakers Liudmyla Kryzhanovska, Svetlana Pugach, Konstantina Papadimitriou, to gain insights from their work fundraising through the war in Ukraine and the financial crisis in Greece.

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Building a powerful mission impact statement

Understanding your key priorities for major donor fundraising

Philanthropy and philanthropists are changing. Many of today’s philanthropic investors are looking for opportunities to make substantive change on a grand scale. So, how will your organisation stand out? This session will explore how to create a powerful mission impact statement to engage and inspire your philanthropic partners and prospects.

Mission impact is what today’s savvy philanthropists are looking for – and it’s our job to deliver it. But what does mission impact really mean? And how do we exceed top philanthropic investors’ expectations without sliding into mission creep and diverting limited staff resources for maximum donor-focused management? This interactive session will help you create a compelling mission impact statement in an ever-evolving economic, social, and change-management climate.

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Donor responses to the voice of your story

Who owns the story, and why does it matter?

In this workshop, you will learn how donor audiences respond financially and emotionally to stories of poverty developed and told directly by the image subject in their own words, as opposed to so-called professional fundraising materials designed from within an organisation. Participants will discover how fundraising appeals led by the people they intend to help can raise more money and be more effective than those created by the charity itself.

The workshop will build on the ‘Who Owns the Story?’ research conducted by the University of East Anglia (UEA) and University of the Arts London (UAL) in 2022, in cooperation with Amref Health Africa. This pioneering piece of research saw two different appeal packs distributed to supporters and positioned them against each other, tracking live financial responses – the first time this has ever been tested by a charity.

The first pack was created by Patrick Malachi, a community health worker in Nairobi, Kenya, who controlled all editorial decisions, shot and selected the images, and told the story in his own words. The second was created by Amref with the help of a professional photographer, with copy created in the voice of the INGO. Guess which pack won?

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Fix Regular Giving: An Oxfam case study

A global approach to face-to-face and telefundraising

A wise person once said that optimising your regular giving programme was like fixing a Boeing 747 while it was half way across the Atlantic – and that analogy doesn’t begin to cover doing so through a global pandemic, the Great Resignation, and a cost-of-living crisis.

In 2021, Oxfam launched its first ever global strategy project to tackle this very issue: Fix Regular Giving. This workshop will share highlights from the project and the impact it’s already having in 2022. In particular, the session will focus on what Oxfam is doing to solve one of the most widespread and costly issues identified: the complicated relationship between acquisition and retention.

Supported by analysis from twenty countries, as well as deep-dives into three specific markets, participants will receive insights, data, and learnings from around the world to take home and implement in their own regular giving programmes.

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Blue Ocean Strategy to reimagine fundraising

Red Ocean, Blue Ocean: Are you swimming with the sharks or the dolphins?

Blue Ocean Strategy is a radical approach to strategy originally outlined in a book written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, the leading European business school. Since then =mc consulting has worked with charities as diverse at Doctors without Borders USA, UNHCR, Oxford University, and Edinburgh Zoo to adopt and adapt the model for their work.

In this session, you will learn that fundraisers face two key choices: creating new supporter demand in an uncontested market space (Blue Ocean) or competing head-to-head with other organisations for established supporters in an existing setting (Red Ocean). Each approach requires different competencies, but only Blue Ocean can offer high returns. The workshop will explore why emerging from the pandemic offers an opportunity to reimagine your fundraising.

The interactive session will cover:

• The difference between Red Ocean & Blue Ocean
• Which strategy you should adopt to succeed and why
• Case studies of success and failure in fundraising
• How to apply the Blue Ocean model to your work in fundraising and beyond
• The 16 key Blue Ocean tools and how to use them

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The playground of organisational effectiveness

Can metaphors for play help your organisation run better?

Using the playground as a metaphor for a nonprofit organisation, this workshop will take you on a journey to renovate its 14 stations, each representing an important focus area in an organisation’s management. Step-by-step in a playful, cheerful way, participants will learn which areas are functioning well in their own organisations and which are in need of further, more in-depth attention.

The stations of the playground – the areas the workshop will cover – are the climbing wall (your mission), the spring rocker (legislation), the sandbox (creativity), the train (content and programmes), hopscotch (budgeting), the roundabout (human resource management), the slide (education and training), the seesaw (public relations), the wobbly log bridge (fundraising), the trampoline (competition), the chin-up bar (time and energy management), the bench (board management), the drinking fountain (basic needs of employees and volunteers), and the trash can (ethics).

The renovation of each station will conclude with three simple tips to help improve that area and, as a consequence, make the whole organisation more effective. The workshop will draw on theatre techniques and non-verbal memes that nudge you to think about your own ways of doing things and get motivated.

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Impact as a strategic asset

Do you seek to amplify your impact?

This workshop will explore how to leverage your environmental and social impact with minimal disruption to your organisation as well as how to better measure your current impact. Working with tried-and-tested tools and through the lens of global case studies, participants will discover how to create impact management plans that engage all stakeholders, meaningfully measure outcomes, and astutely mobilise their resources.

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Crypto philanthropy fundraising

How cryptocurrency is transforming nonprofit fundraising

This workshop led by the founders of The Giving Block will cover how the rise of cryptocurrency is transforming nonprofit fundraising. Participants will explore how nonprofits including St. Jude, Susan G. Komen, and Make A Wish have increased crypto donations and why so many charities, churches, universities and foundations have chosen to accept cryptocurrency from interested donors. Typically, crypto donations are 8,200% higher than traditional donations; the average crypto donation in 2021 was $10,455 vs. the average traditional donation of $128. The session will also cover the tax benefits of donating in crypto, including why consumers should care and take action.

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Social media mobilising in wartime

International Justice Mission, TikTok, and helping Ukrainians in need

When the war broke out in Ukraine, the International Justice Mission (IJM) had a two-fold challenge: how could they reach, support, and engage the millions of vulnerable people fleeing Ukraine while also fundraising on the largest scale possible across European markets? The answer that presented itself was TikTok.

Together with SOCIAL SOCIAL, IJM mobilised to create a suite of video-first, sound-on creative to use across Europe on the world’s fastest-growing social media platform. With support from TikTok, a €20,000 campaign targeted Ukrainian refugees with the information they needed to stay safe from exploitation and human trafficking, giving IJM a channel to deliver their programmes at a scale like never before.

As an early adopter of TikTok ads for NGOs, speakers representing IJM and SOCIAL SOCIAL will share the tips, tricks, tactics, creative, and more, and showcase how they used this powerful content platform for more than just fundraising, but for delivering on their mission to protect millions of people from the risk of exploitation and modern-day slavery.

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Social data intelligence

Unleash the power of social data intelligence and boost your results

This workshop will demonstrate how social data intelligence is being used in organisations like UNICEF, Greenpeace, Oxfam, Amnesty International, and others to get a better understanding of their audiences, both existing and new, based on their social behaviour, as well as how to apply this knowledge to reach new audiences and retain your existing ones.

The approach will cover three data dimensions:

• Public media outlets, blogs, and social networks including Facebook, Twitter, Instagram
• Private social media like Telegram, WhatsApp, and Viber
• Internal text assets such as blogs, reports, newsletters, and chatbots

Both free and paid technologies will be evaluated and you will learn how to combine these three data dimensions to reduce the relevance gap between you and your audiences through engaging content based on their value perception instead of your value proposition.

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Digital mobilisation

The revolution will (not) be digitised: What’s next for digital mobilisation?

“Many small people, who in many small places do many small things, can alter the face of the world.”

– Graffiti on the Berlin Wall from the 90s

A lot has changed since the 90s, but the power of people to create change when they come together is truer than ever. Movements like #MeToo, Black Lives Matter, and School Strike for Climate have shown how powerful digital can be when it’s used to mobilise supporters and create change. Many charities have been inspired to replicate this success, but have found its not as easy as it looks.

If you’re interested in bringing the spirit of digital mobilisation to your organisation, or you’ve already tried but hit walls along the way, this session that will give you the inspiration to take the fight onward as well as some tools and tips to overcome internal barriers.

You will explore examples of best-in-class digital mobilisation, go on a deep-dive into why your organisation should be testing it as an approach, and learn how to deal with some common misconceptions. Voices will be brought together from around the conference to ask and answer what’s coming in the world of mobilisation – digital and beyond. How should you respond to changes in social media channels? Where can you reach new audiences? And how can you harness the awesome potential of digital to drive your organisation forward in the years ahead?

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Rethinking regular giving

From a subscription-focus to a new definition of sustainable giving

Child sponsorship organisations are struggling to grow their sponsor numbers and some of them can’t even compensate for churn. Regular donor acquisition has become more and more challenging, in terms of cost per acquisition, attrition, and, in some markets, also due to saturation. What can be done?

The answer is donor centricity: not just a marketing buzzword, but an essential attitude necessary for fundraisers and organisations to understand donor motivation. Why are only those who sponsor a child or donate monthly considered regular support? What about the donor who gives generously every Christmas for 10 years? Or the person who responds to every special appeal? How do we look at these donor cohorts?

Let’s rethink regular giving: from a subscription-focused programme to a new definition of sustainable giving. Let’s understand why donor motivation and perception have to come first, and how we can turn these learnings into powerful and sustainable fundraising programmes.

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Challenging NGO status quo

What behaviours and ideas are preventing your organisation from reaching its full potential?

Working in nonprofit organisations, we constantly aim to ensure we have the most significant positive impact possible while solving thousands of problems. There are many challenges when working on social, health, justice, and environmental initiatives. Sometimes it feels like we are walking a tightrope juggling, while the world yells at us to “Do more!” and “Do better!” The pandemic hasn’t made things any easier, and many NGOs are in survival mode. The problem is that the world needs the social impact sector more than ever – not just to survive, but to thrive.

What are the five myths holding your NGO back? This workshop will walk you through five behaviours and ideas that, despite their good intentions, prevent not-for-profit organisations from reaching their full potential, limiting their options and their capacity for growth and development. Participants will be guided through a reflection process that starts by listening to unheard voices in the NGO world, challenging the status quo, and busting myths that allow us to reimagine a new way forward, investing in what truly matters.

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Social impact innovation

What can aerospace, outer space, pipelines, submarines, and science teach us about fundraising and social impact innovation?

NGOs are, by nature, innovative. They take risks, attempt social change, and create social impact on limited budgets with limited staffing. But how do you truly leverage that innovation for greater social impact? This hands-on workshop will give social impact fundraisers a chance to use proven, practical ways to find innovative solutions they can apply in their organisations.

Participants will be walked through proven techniques from the commercial sector that teach you to get prototypes out the door, fail or succeed fast, and constantly improve your great idea. The session will show you what makes great ideas work in the market, give you strategies to make great ideas better, and demonstrate how to measure and report on the progress and benefits from innovation.

During the workshop, you will:

• Review the best that nonprofit and commercial innovation has to offer the social impact sector and how to put it to work for you
• Identify the secret sauce that helps develop and foster the right kind of innovation – and to help you tell if it’s working
• Work in breakout groups to explore real-world examples to learn hands-on what it takes to innovate to make the world a better place
• In small teams, create your own social impact innovation for marketing and fundraising
• Present your innovation idea in a Dragon’s Den-style competition

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The potential of lifestyle fundraising

Using your hobbies for good

When a rented building in Nigeria housing 51 children was in danger of being sold, leaving the children homeless, a GoFundMe campaign was set up to buy the building. The orphanage, which receives no government support and relies on local donors, needed to raise the equivalent of €125,000 – but the fundraising campaign floundered.

This was a problem that needed a creative solution. Lifestyle fundraising is on the rise, and more people are beginning to realise they don’t have to jump out of a plane or climb a mountain to support the causes they care about. To support the orphanage, UN speaker and founder of Africa Rising – Women in Innovation Jeanette Uddoh turned two of her hobbies – fashion and social media – to fundraising, launching a #ShopWithPurpose campaign, modelling clothes, sharing the photos online, and campaigning for people to buy. The campaign was a success, with 100% of the proceeds transferred to the orphanage.

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