Your next face-to-face fundraising innovation
Which strategies can we replicate to gain and retain supporters?
Lifestyle subscriptions account for approximately 5% of the spending of European consumers, equating to an average of about €130 per month spent on on video, music, sport, and food. Recurring charitable donations average less than €50 euros per month, but translate to a median lifetime value of over €800 per donor, which stands in sharp contrast to the median lifetime value of one-off donations at just €120.
Given the revenue capabilities of auto-renewing lifestyle subscriptions and the higher lifetime value of recurring donations, what can the not-for-profit sector learn from the commercial sector? What roles do digital communication and user experience play? In this interactive session, you will be presented several case studies from the commercial sector and spend some time brainstorming new activation strategies for nonprofits.
3 Sided Cube are an app development and digital product company that specialise in building tech for good that changes millions of lives for the better. Within this talk, we will be delving into our most recent work with the UN, the power of using tech for good, building empathy right at people’s fingertips, and how technology can streamline donations.
Digital acting as a new playground
The audience of traditional TV is in decline and is forecast to fall even further in the coming years.
Take the example of the Oscars: the 2021 television broadcast achieved just half the viewing figures it did in 2020, but much of that “lost” audience still watched the show, or at least part of it. Audiences today are consuming more and more content that would previously have been considered TV content via social media and on other online platforms at a time of their choosing. The new premium is about choice and control.
So, is TV dead?
Well, no. But the way audiences use it is changing – which is something our organisations must take into account to maximise our fundraising.
In this workshop, you will learn how TV and digital can work together to support your goals. For example, by using linear television to speak to different audiences using dedicated creative assets, optimising results in real time, and adding YouTube to your campaign to increase reach, address a complementary message, or show a longer version of your ad. Emerging technology can even allow you to display a banner ad with an additional message or call-to-action on the laptop of a viewer who watches your add on linear TV, CTV, and YouTube. During the session, you will explore examples of results from fundraising campaigns using these strategies.
Get ahead while distinguishing yourself as a fundraising professional working to the highest standards
If you’re ready to amp up your career and move into higher level positions, you first need to prove you have what it takes. Whether it is managing people, overseeing more complex budgets, handling greater operational tasks, or simply demonstrating you have the fundraising knowledge to persevere in rough times, you need to put your talent and know-how on display. Join Eva and Becky for this session where they’ll show you how to formulate your pathway for maximum career acceleration.