Innovation in product development

The time has come for the next wave of innovation in fundraising product development

10 years ago, Good Innovation pioneered an audience- and insight-led approach to fundraising product development in the UK. Today, innovation is a key part of every major UK charity’s fundraising and product development strategy. Over the last year, the team as Good Innovation has been drilling into the data, and collating successes and failures and distilling their learnings into a brand new product development process – a process that will be launched in this masterclass at IFC 2023.

Who is it for?

Executive directors, board members, fundraising managers and directors, organisational leaders, aspiring leaders, team leaders, and anyone interested in innovation.

Learning outcomes

• You will gain an understanding of a new step-by-step approach to fundraising product development
• You will receive a playbook with the specific activities, workshop plans, tools, and templates for each stage of the process
• You will learn to identify and understand the different innovation mindsets required, and discover how to play to people’s strengths

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Finding your purpose

Tapping into your nerve: A masterclass retreat

Define your why at work, find your passion and your purpose, and playfully explore what really makes you tick! Why are you here and what are your values – the things you really believe in? People working in the social change space can often be guilty of putting themselves last, ending up at risk of burnout. If that sounds like you, join us for a masterclass retreat and discover a whole new world which will give you the opportunity to unstick yourself, learn to make mindful choices, and find out how to do the things you don’t believe you can. You will explore new horizons, and consider an array of topics including transition, quiet quitting, and venturing into the unknown through storytelling, somatic coaching, reflective practice, play, and other avenues.

Who is it for?

Anyone feeling stuck in their work life looking for a refresh, reset, and restart.

Learning outcomes

• Find your why and redefine your passion and your purpose
• Define your future goals
• Develop a toolkit to reach those goals

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Donor experience & mid-level giving

Creating a collaborative, silo-busting, forward-looking mid-level giving programme

Are you having trouble convincing leadership to invest more in your mid-level giving programme? This case study-driven session will outline how you can create a sustainable mid-level giving pipeline to harvest donor insights and create a stewardship process and data-driven donor experience. You’ll discover straightforward ways to successfully create actionable tactics within a multichannel, integrated, and cross-departmental mid-level giving approach.

In this masterclass, you’ll learn firsthand how Doctors Without Borders transformed their middle-donor giving – a programme with over 60,000 donors – into a one generating over US$70 million per year. You’ll also hear how Swedish Childhood Cancer Fund has implemented a mid-level giving programme by following high-performance fundamentals right from the start and how that leads to major gifts and planned gifts, too. In addition, see how new tools like mapping and digital can be the place to start with your mid-level programme by following examples from around the world.

Who is it for?

This session was designed for every level of change agent! Mid-level giving is the bridge between different levels of engagement and can involve anyone in your organisation.

Learning outcomes

• Learn how to survey and gather actionable information to create a more personalised approach
• Receive a simple step-by-step guide to starting, or improving, your mid-level giving programme
• Discover how you can create mid-level donor delight by using hyper personalisation across multiple channels in a cost-effective manner

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Philanthropy & major donors

You and major donors: using your strengths for good

You’ve read the manual, so you know how a major donor programme should work. But how does it work in practice? What happens in that first meeting? What can go wrong – and how can you avoid it? How do you start that conversation so it flows? What will the philanthropist ask you, and how can you give a good answer? And then, what next? How can you follow up and turn that first conversation into a gift?

In this hands-on session, you will be led through the real-life practice of major donor fundraising, using case studies of real philanthropists with whom our speakers have worked. The focus of the masterclass will be on you, your personality, your story, your concerns, and your energy, and how you can use those personal strengths and resources to build relationships with philanthropists. You will leave with a personal plan for working with major donors that is based on your own strengths.

Who is it for?

Fundraising directors, CEOs, major donor fundraisers, impact investment officers.

Learning outcomes

• Learn how to develop first conversations with philanthropists
• Practice initial conversations in the safety of a seminar room
• Debate and uncover the ethical limits between your private persona and your role as a major donor fundraiser
• Understand how your personality plays out with major donors
• Learn to use your natural strengths to motivate a philanthropist

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Impact for transformational change

Transformational impact as a strategic asset for fundraising

Who is it for?

Fundraising directors, executives, and board members.

Learning outcomes

• Awareness of the global shifts in company reporting towards a common language related to impact
• Application of the latest impact measurement tools for fundraising practice with a specific focus on justice, access, inclusion, diversity, and equity
• Analysis of best practice through global case studies

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Decision science

The Donor Decision Lab: Using neuroscience to help supporters make positive choices

 
Learning outcomes

• Gain an understanding of the key scientific principles that inform donor decisions
• Learn how to use the COM-B framework to clarify donor decision barriers
• Find out how to use the MINDSPACE framework to adapt your communications
• Get access to a series of tools to apply decision science to your work

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Public engagement & becoming audience-led

Uniting around your audience

Does your charity have limited resources, but near-unlimited ambitions to mobilise public support?

Then you need to focus your time, money, and energy – across comms and fundraising – and unite around a target audience.

Peppered with warts-and-all learnings from SolarAid about the organisation’s journey of making their ‘business-as-usual’ activity audience-led, this masterclass will give you the essential steps, tools, and skills to bring everyone at your charity together around an audience and tell an integrated story that grows a community of support.

You’ll be guided through a tried-and-tested process that will help you start building an outline of your audience and generate early thoughts about how your charity can help that audience realise the change they want to see in the world.

You’ll consider questions such like:

• Who is your public audience? How do you define them?
• What is their unique emotional connection to your charity?
• What is the story that would create consistent relevance and meaning for them?

You’ll come away with the blueprint for the future of charity communications: one that is audience-led.

Who is it for?

If you develop or oversee communications for a public audience, have a good understanding of cause-led storytelling (whether for comms or fundraising), and need your ‘business-as-usual’ to work even harder, then this is the masterclass for you.

Learning outcomes

• Fast-track the shift of your mindset from organisational to audience-led
• Steal the simple steps of developing an audience-led strategic story
• Learn how to listen to your audience for shared values and beliefs
• Practice the art of finding your audience-led story
• Take away the must-have tool of the one-word story strategy
• Anticipate the highs and lows in the journey to becoming audience-led

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Leading change

What does it mean to lead change during times of unprecedented change?

Seldom has change in our sector been so profound and so pervasive. Numerous factors are forcing change in our organisations like never before: the post-covid impact, the war in Ukraine, the climate crisis, the great resignation, economic turbulence, and more. Changes in our world impact everything we do. If we don’t move forward, we move backwards – even when we do nothing.

It is in this context that you are invited this masterclass on how we can master change in our organisations while the world forever changes around us.

With a combined experience of 70 years in the social impact sector, much of which has involved engaging with organisations undergoing change,our speakers will bring you on an experiential learning journey that will heighten your awareness or organisational change models, help you identify and overcome barriers to change, and guide you through how to plan for and lead change.

This masterclass will leave you with confidence in your ability to address change in your organisation during this time of profound global change.

Who is it for?

Executive directors, board members, fundraising managers and directors, organisational leaders, aspiring leaders, team leaders, and anyone interested in leadership and leading change.

Learning outcomes

You will leave the session familiar with change models you can apply to your teams and organisations, as well as a better understanding of where you stand on the change spectrum and the specific steps you can take to address change in your workplace. You will have the tools to lead, manage, and communicate change effectively and have gained a better understanding of the role of change leaders.

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Decentralising fundraising

What can traditional fundraisers learn from decentralised organisations?

Is it possible for us to distribute power over money to more people, while still staying focused, coordinated, and united?

What can fundraisers for civil society learn from decentralised Web3 communities and funding models for open source software?

When do these decentralised and disruptive models work, and when do they fail?

Participants in this masterclass will explore real-life cases from the world’s new fundraising methods, learning from fundraising platforms like Open Collective that use layers of technology and legal innovation on top of the financial system and from those like Gitcoin that are built on blockchain technologies. Together, the group will work to imagine how a fundraising and grant-making system that brings together qualities from the old and the new worlds could look.

Who is it for?

Fundraisers, grantmakers, and other civil society professionals who want to take a deep dive into new ideas without the need for prior knowledge of the area.

Learning outcomes

You will leave with hands-on experience of collective sensemaking methods that can be applied to present day civil society fundraising challenges, including trends, context mapping, and graphic facilitation, and a deeper understanding of the new fundraising and grant-making methods in the open source and decentralised space.

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Multi-generational philanthropy

Shaping your NGO’s Future: How multi-generational donor engagement can create stronger organisations, build communities and generate more investment.

The global pandemic affected NGOs around the world.  While some NGOs provided direct services to those needing medical, food, housing or other support – others felt the effects of isolation and disconnection in diminished fundraising or ability to connect.  As we dealt with difficulty in our communities, we saw people of all ages – from teenagers to people in their 80s or older – taking action to help others in need.  We applauded the way they came together to help.  But, as we recede from the worst of the pandemic realizing that we have much rebuilding to do, how do we continue to tap into that focused commitment by people of all ages, abilities and resources to keep our communities strong?

Master Class facilitators Kay Sprinkel Grace (USA), Mariana Chammas (Brazil), and Nienke Teunissen (The Netherlands) invite you to an interactive discussion and idea formulation on multi-generational values-based engagement strategies for getting the “decades in your data base” involved in the future of your NGO through giving and volunteering across generations.  Using the lens of multi-generational shared values (e.g., Greta Thunberg and Sir David Attenborough – 7 decades separate them but their commitment to the planet unifies them) the facilitators will engage you in discussions about deeper cross-generational engagement and how that leads to greater giving.   You will plan strategies for increasing multigenerational engagement in your NGO based on the motivation of shared values in giving, asking, joining and serving and how those values connect, rather than separate, the generations.  By putting a focus on values, motives and different ways of looking at your target groups, we will ignite new and creative ways of fundraising that you wouldn’t see or think of if you just keep looking at donors in the same way.

Rich with examples from other global organisations, this master class is exceptionally relevant at this time when crises continue (refugee, medical, food insecurity, war) and we know it will require everyone to work with us towards both service and solutions. It will truly take a village.  We will look at how different generations inspire each other and how you can make use of this in your own fundraising.  Using data from studies done in organisations that utilize a multi-generational structure in their giving and their volunteer engagement and exploring the way values unite generations in giving and serving even when the specific action may differ, participants will leave this session with tools for creating and shaping a reimagined future:  one where generations work side by side to generate actions, learn from each other and together generate increased funds that will insure your mission’s integrity and sustainability for the generations to come.

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Building corporate partnerships

Profit for purpose: How to build ambitious partnerships in the new corporate landscape

The corporate landscape has transformed. Companies have new priorities: managing a hybrid workforce, the acceleration to digital, building more inclusive workplaces, and meeting ambitious environmental goals. And these priorities can cause problems that are too big for any company to tackle on its own.

That’s where purpose-driven partnerships between corporates and nonprofits come in: these are opportunities to offer hope and much-needed solutions to companies while providing major opportunities for charities – if they are willing to transform the way they build these partnerships.

This masterclass will give you the confidence, skills, and tools you need to build purpose-driven partnerships that deliver on new corporate priorities, and learnings will be brought to life through the inspirational story of how SOS built their international partnership with Lush.

This results-focused masterclass includes interactive discussions and break-out sessions. You will:

• Experience a live demonstration of how to build a unique opportunity for a target prospect based on shared purpose
• Learn to stand out from the crowd with you unique corporate partnerships offer
• Leave with a step-by-step approach based on best practices
• Discover how to identify and target corporate prospects and secure meetings

This masterclass will leave you feeling inspired about what’s possible and give you the confidence and focus to create the partnerships your cause needs.

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Leadership

Lead, follow, or get out of the way: Leading in a time of profound change

The number one issue facing our sector today is leadership; most of us are experiencing new leadership challenges in our organisations. The pandemic called on all of us to lead in new ways, with new understanding, and new skills. As the pandemic shifts and changes, and we learn to live with it, some challenges persist and others have become even more complex.

What will the future of leadership look like? In a world that is so changed, leaders and aspiring leaders must manage new issues both internal and external. This masterclass will explore the issues facing leaders today as well as those coming down the line. How do we address these issues? What do we need to do to grow leadership in ourselves? How do we address critical leadership issues in our organisations?  What new skills and abilities will we need to adopt? And what proven leadership skills and abilities do we need to refine and apply?

Our speakers will take you on a leadership journey, influenced by their different perspectives, that will heighten your awareness and perception of how to thrive and survive as leaders in a time of unprecedented change.

You will be challenged, engaged, made to think and supported to prepare for 2023 and beyond. You will identify the six primary challenges facing NGOs and social impact organisations today, and articulate the primary leadership qualities that will help you succeed. You will engage with learnings you can share with your colleagues and supervisors and return home with a plan of action to support positive change in your organisation.

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The Donor Decision Science Lab – live!

Using behavioural science in fundraising

Discover how to design and deliver exciting behavioural science- informed experiments as you establish how supporters really make decisions. This practical and interactive masterclass offers you the chance to work on a series of fundraising projects that you’ll set up to happen during IFC 2022. Each project will be tested live!

We’re open to you bringing your ideas to the party. But potential projects might include:

• Transforming the success of a charity thrift shop
• Organising a web campaign for a small children’s home
• Improving results in a face-to-face collection

This masterclass is for you if you want to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.

Across the two days, you will learn to understand the key biases and heuristics that supporters and prospects use when making decisions, and how to frame propositions, manage web interactions, structure conversations, and write promotional literature in ways that lead to higher gifts amounts and greater engagement. In addition, you’ll learn how to design behavioural experiments to ensure your results are robust, scalable and replicable.

Participants will be able to track the impact of their projects, and there will be a follow-up webinar after IFC to review the results as a group.

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Data-driven supporter engagement strategies

Establishing your social data intelligence systems and strategy

By following a tested framework leading to actionable insights, you will come away from this masterclass with the knowledge and tools you need to establish your own social data intelligence system. A hands-on approach to learning will help you better understand your audiences and build truly engaging narratives through the analysis of data collected via social listening, AI, and other intake mechanisms.

Over the two days, you will learn how organisations like UNICEF, Greenpeace, Oxfam, Amnesty International, Cancer Council Australia, Transparency International, and others are applying this kind of technology to improve fundraising retention and public mobilisation performance.

The masterclass will address:

• Defining the problem to be addressed using social data intelligence
• Building your team, understanding your information ecosystem, and preparing your social listening system
• Defining keywords and setting up Boolean search
• Using AI to cluster your audiences and analyse dominant narratives

Inspired by compelling evidence and global case studies, you will learn how to integrate social data intelligence into your daily routines, how to manage social data and user-generated content, and how to build an agency briefing based on the actionable insights gained through your social data intelligence.

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