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Personalised experiences for stronger relationships

Posted on: September 19th, 2022 by Cat O Broin

Personalised experiences for stronger relationships

How Greenpeace Nordic transformed to gain a 360-degree view of supporter data

When Greenpeace Nordic invested in new technology to unify its systems and improve efficiency across four countries and fundraising teams, a driving force behind the change was the opportunity to gain a 360-degree view of supporter data. The new technology allowed the team to better collaborate and to view each person in their system as an individual to engage them in multiple ways and personalise their experiences. This session will take the form of short film showcasing the work and impact of Greenpeace Nordic in the fight against climate change which will be followed by a speaker session. There will not be a live Q & A for this session.

 

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Fix Regular Giving: An Oxfam case study

Posted on: August 16th, 2022 by Cat O Broin

Fix Regular Giving: An Oxfam case study

A global approach to face-to-face and telefundraising

A wise person once said that optimising your regular giving programme was like fixing a Boeing 747 while it was half way across the Atlantic. And that analogy doesn’t begin to cover doing so through a global pandemic, the Great Resignation, and a cost-of-living crisis.

In 2021, Oxfam launched its first ever global strategy project to tackle this very issue: Fix Regular Giving. This workshop will share the highlights of the investigation and the impact that it’s already having in 2022. In particular, the session will focus on one of the most widespread, and costly, issues identified: the complicated relationship between acquisition and retention, and what Oxfam is doing to bring them back together.

Supported by analysis from twenty countries, as well as deep-dives into three specific markets, you will receive insights, data, and learnings from around the world to take home and implement in your regular giving programme.

 

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Powerful corporate partnerships

Posted on: August 16th, 2022 by Cat O Broin

Powerful corporate partnerships

How a global corporate-charity partnership sold out in 10 days

In May 2022, Lush and Sumatran Orangutan Society (SOS) launched an inspirational campaign to protect orangutans and their rainforest home. The secret of their success was an orangutan shaped bath bomb, which was a hit with consumers. What made it extra special was the hidden message inside each bath bomb, which led thousands of new supporters to SOS.

This workshop will use the partnership as a case study to show participants how to build their own inspirational corporate-charity partnerships, from concept, to pitch, and all the way through to execution. Participants will feel inspired and ready to build their own Lush-level partnerships!

 

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Adapting to the changing digital landscape

Posted on: August 16th, 2022 by Cat O Broin

Adapting to the changing digital landscape

How zero-click searches, SEO, web3, & more impact your fundraising

The last few years have seen significant changes to how we use digital. Voice search, fewer and fewer clicks on links that answer Google searches, and the transition to a cookieless world are all things nonprofits must adapt to, just like any other online publisher, if they want to stay relevant and insure their digital fundraising activities. But to adapt to change, first you need to understand what exactly is changing and why.

Once you start to explore this, you’ll see that one thing is clear: the single most important thing at this moment for digital fundraisers is content. Creative assets, podcasts, series, and even NFTs, but also website content that is optimised for search all represent touchpoints between your organisation and your potential donors. To make the most of these touchpoints, they should be thoroughly thought out. This workshop will give you a better understanding of this new digital era including Web 2.0 & Web 3.0 and efficient cookieless strategies as well ideas for how to use content effectively for your fundraising.

 

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Tomorrow’s leadership today

Posted on: August 16th, 2022 by Cat O Broin

Tomorrow’s leadership today

The leadership landscape is changing

Through entrepreneurship, partnership, and innovative business models, talented people aren’t waiting their turn for opportunities; they’re creating them. If the charity sector wants to solve large-scale problems in innovative ways that really move the needle, it will take a more diverse leadership approach and pipeline.

In this session, Kishshana Palmer, CFRE, founder of the Rooted Collaborative, will talk about new leadership that values sharing, collaboration, and service over the old values of exclusion, control, and self-interest.

 

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Brand building

Posted on: August 10th, 2022 by Cat O Broin

Brand building

Enhancing donor relationships through narrative design

Most nonprofits share stories about their mission or their impact with their donors and supporters. While this helps donors feel confident about how the organisation will use their gift, there is much more that nonprofits can do to help donors feel better about the act of giving.

The first thing we need is an understanding of why they people give in the first place so we can design the brand relationship around the donor’s story.

Drawing on academic research, this workshop will reveal the brand-building power of narrative psychology, sharing the pillars of narrative design:

  • Helping donors express their own stories
  • Crafting a clear brand narrative
  • Extending the impact of the organisation in the lives of donors

Using the tools and techniques shared in this hands-on session, you will be able to clearly define and enhance your organisation’s relationships with its most loyal supporters.

 

 

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Giving activism

Posted on: August 10th, 2022 by Cat O Broin

Giving activism

Movement building for culture change

As the tenth largest economy in the world, with a growing middle class and glaring inequalities, Brazil represents enormous potential for the development of its culture of giving; its people are generous donors, giving 0.14% of the national GDP compared to the world average of 0.8% and the Latin American average of 0.4%.

In 2013, a group of people came together to build a collective and decentralised movement to change the culture of giving in Brazil. Today, that movement has grown to encompass more than 250 members, including both individuals and organisations, and those at the heart of it have learned a lot along the way. This workshop will share their journey, their learnings, and the results of their work so far, and is designed particularly for changemakers and social leaders from countries whose culture of giving is still developing and who want to start similar collective movements.

 

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Crypto philanthropy fundraising

Posted on: August 10th, 2022 by Cat O Broin

Crypto philanthropy fundraising

How cryptocurrency is transforming nonprofit fundraising

This workshop led by the founders of The Giving Block will cover how the rise of cryptocurrency is transforming nonprofit fundraising. Participants will explore how nonprofits including St. Jude, Susan G. Komen, and Make A Wish have increased crypto donations and why so many charities, churches, universities and foundations have chosen to accept cryptocurrency from interested donors. Typically, crypto donations are 8,200% higher than traditional donations; the average crypto donation in 2021 was $10,455 vs. the average traditional donation of $128. The session will also cover the tax benefits of donating in crypto, including why consumers should care and take action.

 

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Ageing fundraising

Posted on: August 10th, 2022 by Cat O Broin

Ageing fundraising

To mobilise culture is to move people, and to move people is to create change

By 2040, a quarter of people in the UK will be over 60. And it’s not just the UK; the world is experiencing a seismic demographic shift. We’re living longer and living healthier. We’re working longer and retiring later (if we retire at all; welcome to your 80s, millennials).

But our stereotypes of ageing are stuck in the last century. Our model of social care is broken and our approach to innovation isn’t working. As Madeleine Albright put it, “We’re taking 21st century challenges, evaluating them with 20th century ideas, and responding with 19th century tools.”

The profile of charity donors and beneficiaries is changing, too, but too many organisations are still planning, innovating, recruiting, and marketing to old myths and stereotypes. Economically, ageing has typically been perceived as something negative: retirement, pensions, ill health, and reliance on the state for support have been seen as economic burdens on society, funded, in large part, by the younger working population and with services delivered by the third sector.

This session will shine a light on the opportunities of ageing, from the potential of the longevity economy to recruiting for an age-diverse workforce. The workshop will myth-bust stereotypes around ageing and older audiences and challenge participants to think differently about how to design for older cohorts.

As fundraisers, we have a unique opportunity to tap into the enormous potential of ageing by moving away from focusing on the negative and better responding to the needs, wants, interests, aspirations, and demands of an ageing audience.

 

 

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Mobilising culture for fundraising growth

Posted on: August 10th, 2022 by Cat O Broin

Mobilising culture for fundraising growth

To mobilise culture is to move people, and to move people is to create change

What makes a great fundraising culture? That is, a culture where fundraising can thrive. A culture in which the whole of the organisation embraces and supports fundraising, and where everyone across the organisation is as proud of fundraising as they are of other activities that support their mission.

This workshop will examine how an organisation can evaluate its current culture and how it can initiate and drive a culture change, including who should be involved, what process is required, what common obstacles you need to prepare for, and the benefits that the right culture will bring to your organisation’s fundraising. The workshop will cover examples of organisations of different sizes, involved in a variety of causes, and based in different countries to see how they have achieved dramatic culture change. You will come away with tools and tips to start initiating culture change in your organisation right away.

 

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Digital Fundraising as a Vehicle to Drive Regular Giving

Posted on: August 9th, 2022 by Cat O Broin

Digital Fundraising as a Vehicle to Drive Regular Giving

Exploring trends and insights

More and more charities are integrating digital fundraising into their individual giving strategies to complement F2F and telemarketing campaigns. However, in this period of intense change and fiscal pressures, running omnichannel regular-giving programs needs to be justified by demonstrable and sustainable results. Charities can look to their data to understand which channels provide quality and volume, and to donor preferences in terms of payment methods and communications.

This workshop will delve into a comparison of the payment profiles, LTV, and attrition rates, among other variables, of digital donors versus other independent giving channels and explore how charities can adapt acquisition and retention programmes to meet changing demands. The session will share trends and learnings and support your understanding of how to optimise a multi-channel strategy like this while improving retention and extending the lifetime value of regular-giving donors.

 

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Scaling lead generation and marketing automation

Posted on: July 26th, 2022 by Cat O Broin

Scaling lead generation and marketing automation

Seven countries – two campaigns – five learnings

In 2021, World Vision set out to scale lead generation and combine it with marketing automation to generate more sponsors in Spain, Austria, Italy, Ireland, Switzerland, France, and Finland. The guiding principle: Don’t just expect to take, but also be prepared to give as an organisation. World Vision created several thematically different Advent calendars as well as an exciting e-book with inspiring stories of young girls from all over the world which gave as a gift to new Facebook leads. In addition to Facebook Lead Ads and Lead Magnets, the new contacts joined a welcome series to develop them into long-term sponsors. This session will show you how international organisations and their country organisations can combine their energies to bring refreshing inputs and enable scaling.

 

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Impact opportunities and social enterprise

Posted on: July 26th, 2022 by Cat O Broin

Impact opportunities and social enterprise

The Do Good Donuts story

Social enterprise is not a novel concept, but it might offer your organisation a new way to test new ideas, get closer to your benefactors, create greater impact, and generate income in the process. Since launching spring of 2021, Do Good Donuts has raised and done more than its founders could ever have imagined. This session will walk you through the trials, tribulations and victories of starting social enterprise.

 

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Web 3.0 and community economy thinking

Posted on: July 22nd, 2022 by Cat O Broin

Web 3.0 and community economy thinking

Engaging Web 3.0 strategies to nurture community economy giving into Africa

Traditional fundraising strategies are about targeting donors. Web 3.0 and community economy thinking turns this traditional model on its head and instead focuses on the value that can be given to the donor through the work of organisation they support.

Community economy thinking is at the centre of an African idealogy known as Ubuntu, which roughly translates to I am because we are. It recognises that the power of any individual is made possible by the activation and support of their community.

This workshop will explore the strategies being engaged by NGOs and platforms in Africa to enable community economies and how donors, activists, and organisation are engaging directly to collectively fund and evidence impact for things they are passionate about.

 

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Grassroots activism & inclusivity

Posted on: July 20th, 2022 by Cat O Broin

Grassroots activism & inclusivity

Why supporting grassroots activism is the key to unlocking our sector’s potential

This session will focus on the importance of decolonising the charity sector and seeing it for what it is: a neo-colonial saviour weapon.

How can we take the best parts of grassroots and traditional charity work and combine them into something new? A new system that gives charities an end goal to work towards rather than implementing as an alternative to creating real change. Charities come into existence for a reason, but they shouldn’t last forever; a charity that truly fulfils its purpose is one that makes sustainable change and is ultimately no longer needed.

We must look to the ways grassroots groups bring communities together and use that as our starting point. By bringing grassroots activism to the fore, platforming those most marginalised, and implementing full-spectrum community care instead of an oppressive hierarchy of charity saviourism, we can change the world through inclusivity, mutual aid, and radical politics. Envision what our new worlds and systems could look like and be inspired by the communities already cocreating them!

 

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