A deep dive into Innovative Finance: How can innovative financing deliver value to your mission?

Posted on: October 2nd, 2018 by Resource Alliance

With SDGs finding its way into The Financial Times and impact bonds featuring in The Economist these days, Innovative Finance and impact investing is fast becoming a key tool in the wider world of fundraising. Recent successful experiences from organisations such as ICRC and mothers2mothers highlight how these could be applicable to context ranging from humanitarian interventions to early childhood development.

Following the earlier session discussing the key aspects and trends of Innovative Finance, as well as the current range of financing models, this session will allow you to examine how Innovative Finance can be applied to your organisation’s context and activities.

Through an interactive case study method, we will go through the various stages of designing Innovative Finance instruments, allowing you to experience the various nuances and intricacies of considering blending development finance with private sector capital and venture philanthropy instruments for your funding needs.

Learning outcomes: Gain practical tools on how to apply Innovative Finance into your day-to-day funding and fundraising activities

Who should attend: Senior finance executives, CFOs

Session style: Workshop with active participation expected



Introducing Innovative Finance: What are the opportunities and pitfalls?

Posted on: October 2nd, 2018 by Resource Alliance

In the world of development, the term ‘innovative financing’ first rushed onto the scene a bit over a decade ago. Recent transactions are accentuating the dynamics of contingent return financing models – often called Social Impact Bonds and Results-Based Financing – and other models. Many non-profits are asking whether this channel is relevant to them, and how they might more actively apply it to their organisation’s activities.

This session will walk you through the key aspects of innovative finance; recent trends and recent examples such as the Educate Girls Social Impact Bond and the ICRC’s Program for Humanitarian Impact Investment, the first high-impact private debt issue in the humanitarian space. The goal is to learn from experiences and ask when and how innovative financing can deliver value to non-profit organisations.

Learning outcomes: Gain comprehensive understanding of how innovative finance can be applicable to your organisation and financing needs.

Who should attend: All members of finance teams

Session style: Presentation and interactive Q&A

Futurology: Jumping the gap between tomorrow’s possibilities and today’s realities

Posted on: October 1st, 2018 by Resource Alliance

The simple steps that lead to giant leaps.

Back by popular demand, Futurology is always a standing-room-only event at every IFC. This Big Room Session has a radical ‘tradition’ that promises inspiration and excitement as we explore the amazing ways changemakers are abandoning incrementalism and finding 10X solutions to some of the world’s greatest challenges. This year we will use that inspiration to inspire action, as we discuss some simple but powerful steps each of us can take to transform the cultures within our organisations.

Amplify your purpose through a connected donor journey

Posted on: September 19th, 2018 by Resource Alliance

With an ever-increasing competitive landscape and so many communications channels, clarity around an organisation’s purpose must be top priority. This goes beyond a mission statement and links to the alignment of branding, communications, program strategy and fundraising – through an integrated donor journey strategy. Executives, communications and fundraising experts can join an interactive session on how clarity of purpose and internal alignment in these areas can maximize donor engagement and giving.

Learning outcomes: Donor management touches all areas of an organization. Attendees will take away best practices for designing a holistic and integrated approach for engaging donors in the life of the organization, and a clear understanding of how this approach leads to further clarity in purpose for internal and external audiences.

The music of ideas: How your team could play like an orchestra!

Posted on: September 5th, 2018 by Resource Alliance

What we can learn about social change from Mozart, Beethoven, Bach or even Luis Fonzí and his hit “Despacito”? Which ideas behind classical music compositions might inspire your next big idea for your NGO? What is the secret of success in a symphony that you can apply in social change? How your team play like an orchestra?

In this dynamic session, Maestro Sergio Feferovich –  orchestra conductor and a musician on a mission – will share the secrets of creativity and leadership, providing inspiration for your programs. A presentation with piano and no powerpoints! After a short piano performance, Sergio will lead some exercises with the audience about making music together that will introduce the concepts of team working, leadership and creativity. Then be prepared for some interactive musical surprises as you put the concepts to that with percussion and wind instruments!

Learning outcomes

  • Learn new tips for leadership from outside of the traditional fundraising world
  • Acquire a new perspective to find the right contexts for your ideas
  • New information about music that could be useful in the daily routine

Who should attend: This workshop is aimed at anyone. There isn’t any type of restriction to attend. Non-musicians are specially welcomed!

Is your fundraising strategy prepared for surprise?

Posted on: September 5th, 2018 by Resource Alliance

Attendees will participate in a Liberating Structure called Critical Uncertainties that will help them see different futures unfolding and become more resilient in responding to the changes effectively. Working on their own situations, participants will build their capacity to actively shape the system and be prepared to respond to uncertain future challenges. They will have a better understanding of the viability of their current fundraising strategies and a widened range of strategic options. Individual thinking will be combined with group reflection to benefit from diverse perspectives. Participants will leave this workshop not only with fresh new ideas for their own strategy, but they will also learn about Liberating Structures.

The well-tested tools of Liberating Structures provide all that you need to fundamentally help groups of people explore how to think differently – and then create differently – together. This progressive facilitation approach is both practical and feasible because Liberating Structures are simple and easy to learn. They can be used by everyone at every level, from the executive suite to the grassroots. Liberating Structures spark inventiveness by minimally structuring the way we interact while liberating content or subject matter.

Learning outcomes

  • Expanded understanding of uncertainties in the fundraising environment and the options to respond
  • Increased capacity to respond to future challenges quickly, actively and resiliently
  • Increased confidence in managing unknowable future
  • Facilitate this strategic planning activity within your own teams as needed
  • Become familiar with Liberating Structures, a set of simple open source facilitation activities that increase participation and collaboration

Who should attend: Anyone participating in the planning of fundraising strategy

Using human-centred design to amplify fundraising strategy

Posted on: September 5th, 2018 by Resource Alliance

In this hands-on workshop, participants will get to experience the human-centred design (HCD) process working on their own real and unique challenges when it comes to fundraising. HCD is emerging as an effective creative problem-solving technique with a strong set of tools and methodologies that improve collaboration and engage diverse voices.

Attendees will work with tools and learn the process that will unlock understanding for their specific organisation, getting new insights about both their donors and the people they are fundraising for. From the intersection of these insights, design thinking will help them craft a new path forward to try in the next year.

Participants will leave the session with a re-designed fundraising strategy that they can continue to build on with their teams, leading to other possible innovations, ultimately increasing donor engagement. Participants will experience the potential of HCD and the mind-sets that they can apply in other areas of their work as well. They will learn how radical collaboration, focus on human values, bias to action and valuing different perspectives can be the root of innovation.

Learning outcomes

  • Learn the design thinking process and understand its potential for innovation. We will teach it in a training-of-trainers style so the skills will be transferable to their own teams.
  • Understand the importance of deeply listening to stakeholders, radical collaboration, diversity and experimentation as the basis for innovation.
  • Learn how to find new insights and from there new innovative pathways to unlock challenges.

Who should attend: Anyone responsible for fundraising or donor engagement. The session will be particularly useful for participants who experienced a recent change in their fundraising outcomes, who face a problem in their fundraising efforts, who are planning to set high goals or who need innovative ways to do fundraising.

 Session style: This workshop will be entirely experiential and relevant to people working on fundraising or donor engagement. Participants will learn through doing and then reflecting.

Mapping your way to greater social impact! A hands-on customer experience workshop that will deepen donor relationships and improve internal team cohesion

Posted on: September 5th, 2018 by Resource Alliance

This hands-on session is a primer on mastering the CX (customer experience) journey mapping approach and will include easy-to-understand case studies from other social impact organisations large and small. This special session will have participants work in teams, use Post-it notes and walls to learn how to help bring greater supporter centricity to their organisations and build greater internal cooperation for a more seamless supporter experience.

Learning outcomes

  • Understand the fundamentals of CX Journey Mapping by “doing” in the workshop
  • Take back resources to help you be a mapping change agent and leader in your own organisation
  • Through case studies, understand the common barriers to success with journey mapping

Who should attend: This session is aimed at anyone who wants to create more customer/supporter-centric experiences

Session style: We will be using a hands-on, team approach to this session. Individuals will come together in small teams and work on common problem solving to understand how they can apply the technique once they are back in their office. This “team” learning approach will also allow participants to get to know their peers at the conference.

It’s time to talk about power and grassroots fundraising. Are we ready to #ShiftThePower?

Posted on: July 24th, 2018 by IFC Holland

This session is a frank conversation about why and how we fundraise in non-traditional countries and the impact we have – for good or for bad.

“Wait”, you’re thinking, “what do you mean by ‘bad’? We’re all about the ‘good,’ right?”

That’s no doubt the intention. But the reality might be something different. In this session, we’ll discuss questions like:

• Do we create a problem when we go into a new country, with a huge budget that can potentially overwhelm any local fundraising that is taking root?
• Does fundraising cross the efforts of Southern CSOs to build local constituencies and local fundraising capacity?
• Should we act like multinationals when we go into a new country? Or does that mean fundraising becomes disconnected from mission and vision?

This session will create a lot of debate and even tension. But it’s time for an honest and open discussion that looks at the core of why it is we do what we do, what drives us and what the solution could be – together.

It’s time to dig deeper. Be ready for lively debate and interaction!

Learning outcomes
• A reflection and discussion around power and values in our work, and whether our practices and tools support or undermine them
• An appreciation of fundraising / local resource mobilisation as a core development strategy
• An introduction to the #ShiftThePower movement

Who should attend: Leadership and boards of NGOs; fundraising managers; and anyone interested in rethinking the current aid paradigm and shifting power

Journey mapping

Posted on: July 9th, 2018 by IFC Holland

Check back soon for more details!

Journey mapping: Empathise with your donors so they can empathise with your cause

Posted on: June 6th, 2018 by IFC Holland

Learn to map your donors’ journeys to better understand and meet their needs, and your own.

Join Mike and Brian as they reprise and further build on their award-winning sessions on Donor Experience Journey Mapping. This hands-on workshop will introduce (or reacquaint) participants with this engaging and highly productive method, using a combination of storytelling, role-playing and empathy to understand the motivations, needs and behaviors of your donors. Journey mapping is an evolving and dynamic form of design thinking, borrowing principles found in transformative approaches like Six Sigma, LEAN, Agile and others.

You will discuss, debate, engage, map, laugh, argue, brainstorm and form a consensus around action informed by case studies from dozens of charitable organisations around the world – from healthcare to animal welfare to social justice.

Ultimately you will learn how to take this methodology back to your teams to help transform how you view, and support, your donors. Diana will share her perspective of the ongoing successes and challenges of introducing journey mapping to one of the world’s fastest-growing non-profits, the UN Refugee Agency, by recapping the early results of sessions done in Copenhagen, Washington, Sydney, Hong Kong, Tokyo and Seoul.

Learning outcomes

  • Understanding the link between donor experiences, attitudes, behaviors and your fundraising outcomes
  • How to use empathy to design new donor experiences using the journey mapping methodology
  • How to motivate your colleagues to join you in mapping and designing new donor experiences to enhance your fundraising results
  • How to create an action plan after mapping that relies on an impact/effort matrix to rationalize improvements in the short, medium and long term
  • How to avoid common pitfalls in the mapping process

Who should attend: Anyone, at any level or role, can learn and invite colleagues to begin mapping and designing better donor experiences. It spreads from there.

Session style: Interactive, hands-on, on-your-feet, engaging and fun (yes, really!). One of the presenters, Brian, was awarded Best New Speaker in 2016 for a similar session at IFC and will consider it a personal affront if you are not having a blast at this one too!

Creating strategy that works: An approach to strategy that drives delivery, not just writing the strategy

Posted on: April 13th, 2018 by IFC Holland

This workshop will offer a fast introduction to the strategy maps and balanced scorecard methodology for creating strategy that is proving to be a popular choice for a wide range of NGOs and not-for-profit organisations. The gains offered by this methodology are potentially huge. Strategy stops being something you do every three years and then put on a shelf. It becomes a tool to guide decision making, assess performance and respond to the fast-changing external world.

In the session we will explore the origins and underlying principles of how strategy maps and the balanced scorecard work. We will look at each of the three core elements – the strategy map, the balanced scorecard and the implementation plan – and examine how you can use them in a practical setting to drive performance and alignment. We’ll do all of this through a lens of real examples, including how Doctors Without Borders USA and MSF Mexico have used the methodology to drive significant growth in income.

The session is designed to provide the theory – and a practical approach that participants will be able to use back in their own organisations and situations.

Learning outcomes

  • Know the theory of strategy maps and balanced scorecards
  • Explore some examples of how it has been applied by NGOs and INGOs practically, including a detailed example from Doctors Without Borders USA and MSF Mexico
  • Have a go at creating a map and a process you can use when you are back in your office

Who should attend 

  • Directors of fundraising or managers of a specific function who are responsible for creating strategy – whether in a mature or emerging market or whether for a developed or start-up fundraising programme
  • Fundraisers at earlier stages of their career who are interested in learning about one particular approach to strategy
  • Those in roles that support the integration of functions rather than silo working

Fundraising and supporter engagement: Transforming your charity and your impact

Posted on: April 11th, 2018 by IFC Holland

Explore how to make change happen across your organisation to implement a truly supporter-led engagement approach.

The future of fundraising depends on new models of collaboration and engagement – which requires fundamental change not only to our fundraising departments, but to the whole business model of our organisation.

Diabetes UK and The Children’s Society are on a similar journey: to shift from conventional fundraising technique-driven programmes to supporter-led engagement embedded into the heart of their mission. In both cases, this has required major change: of structures, processes, systems, metrics, skills and, crucially, culture and mind-set. Involving everyone- trustees, the executive, colleagues in every function across the charity, supporters and beneficiaries – this is a long-term game. And change is never easy.

If your plans for the next few years are incremental improvements to business-as-usual, then this session is not for you. But if you are ready for, or already embarking upon, transformational change, please join our workshop. We’ll share lessons (the good, bad and the ugly) from both charities, the tools, tips and tricks we’ve deployed, and we’ll consider how our journey can help you move forward with yours. Whatever business model you aim to adopt, we hope this session will provide useful guidance to give you the best possible chance of success.

Learning outcomes

  • Practical learning about supporter-led engagement models
  • Tools and techniques for implementing major change within an organisation
  • Guidance and ideas for implementing your own change initiatives

Who should attend: This session will be of particular interest to anyone preparing to lead, or already involved in, major strategic change initiatives and/or if your fundraising is developing into a supporter-led engagement approach.

Data-driven decision making: The fundamental key to growth

Posted on: April 11th, 2018 by IFC Holland

We all know that investment is a critical driver of fundraising growth. However, many of us are less focused on the fact that smart data analysis and effective reporting are critical to securing the internal confidence in our fundraising programmes that is essential to secure and sustain investments in fundraising.

In this session, you will learn how to create and use the right analysis and reporting to make smart investment decisions and get the best possible returns on all your fundraising activities. We will share practical insights and methodologies of the most effective ways to source, analyse and report on fundraising performance, including a detailed case study of the International Rescue Committee’s initiative to optimise reporting and implement clear analytics that achieved exponential income growth as a result.

With robust, evidence-based reporting that is appropriate for different internal and external audiences, you can increase confidence by budget holders, management and collaborating teams alike, in the quality of your fundraising spending and programme management.

This essential session can start the conversation on setting standards together as a sector to ensure smart, transparent reporting on fundraising as a driver to increase income for all organisations.

Learning outcomes

  • Clear understanding of what is needed to build effective metrics and reporting and the right supporting data analysis
  • Practical tools and insights to help you apply this at your organisation
  • Compelling example of how a leading INPO has used optimal data analysis and reporting to achieve success

Who should attend: This session is aimed at fundraising directors/managers that do not already have a perfectly effective use of internal data for analysis of results and reporting to boards, senior management teams or lateral communications. That is – most of us! Even those that do have top-quality analytics included in their planning, budgeting and reporting can learn from the experience of others.

Session style: We will present ideas and provide careful explanations of the data, tools and reporting required to excel in these areas. However, we will also engage the audience through Q&A in order to allow for further validity of the potential for improved results with robust reporting, but also to reinforce how common it is that we are not using sufficient standards in our reporting. The audience will be invited to actively challenge our assumptions and recommendations and share their own examples.

Dreams: The font that feeds people power

Posted on: March 28th, 2018 by IFC Holland

Humans are uniquely good at co-operating with each other. We are also uniquely good at fighting with each other. Fundraisers and mobilisers are tasked with ensuring that cooperation overcomes conflict. When vast numbers of people cooperate to solve a problem, we can always do it. Solving problems takes time. The only way to do it faster is to have more resources. That’s why we are here: The more people who cooperate, the more resources we have and the faster we solve a problem. Alan has researched and practiced the art and science of mass cooperation and inspiration, working with over 350 organisations in 20 countries. This session will be presented in a high-energy and inspiring format, and use research and case studies to help you understand, and believe.

Learning outcomes

  • How to precisely focus on and communicate the problem that must be solved
  • How to create the shared dreams that unite people and organisations
  • The behaviours of leaders who achieve great things and change the world
  • That resolve finishes what inspiration starts

SickKids VS: Apathy – a transformational shift in brand strategy to attract new audiences and drive new levels of giving

Posted on: March 28th, 2018 by IFC Holland

In the fall of 2016, SickKids Toronto launched a new brand platform designed to make the community sit up and take notice. SickKids was poised to embark on the biggest fundraising campaign in Canadian health care history and needed to jolt potential donors, sitting on the sidelines, into action. The provocative SickKids VS campaign marked a significant strategic shift in how SickKids tells its story. This session will highlight the strategic insights that informed this bold leap and give an overview of how the campaign has been integrated across the organisation and how it has performed.

Learning outcomes

  • Learnings on successfully rallying an organisation with many stakeholders to act boldly
  • Disrupting a category to increase share of mind and share of wallet
  • Lessons in navigating controversy

Who should attend: C-level decision makers, marketers, strategists and communications leads

Stranger things: Fundraising in the upside down

Posted on: March 23rd, 2018 by IFC Holland

We’ll identify some common barriers to effective fundraising strategy, how to tame them and use them to shape strategy that will support and enable creative fundraising.

The world feels like it’s turned upside down in the last couple of years. If we’re going to evolve fundraising we’re going to have to break with the past, challenge assumptions and get rid of some comfortable thinking, models and even language. It’s going to be hard to let go.

But it’s going to be worth it. Because we have the chance to build something better. Something smarter. Something sustainable. It’s time to renew our fundraising model and culture.

Come and share challenges, reconsider approaches, re-evaluate measures and look at the fundraising world upside down. You may be surprised by what you find.

Learning outcomes

• Challenges to commonly-held beliefs, practices, methods and measures that may be causing fundraising programmes to struggle
• Alternative approaches that can help to reconnect with our audiences and evolve fundraising
• Case studies of these approaches in action plus opportunities for participants to build and trial some of them in exercises
• Guidance on how to introduce new strategic thinking and challenge assumptions inside organisations

Who should attend
• Fundraisers operating in challenging markets
• People responsible for strategy, delivery and setting targets

Session style: A workshop format where we will ask the audience to contribute their own ‘fundraising barriers – what assumptions do they have to counter, do they work to the right measures, is their fundraising delivery driven by strategy? At the start of the session we’ll ask audience members to write down the one thing they wish they could solve, then at the end of the session look at whether that has changed and why

Donor needs in action: Inspiring mid-level donors by doing more

Posted on: March 22nd, 2018 by IFC Holland

Mid-value donor programs are the backbone of our annual giving programmes, yet we are still not managing them in a truly donor-centered way. Through in-depth donor-needs research undertaken over the last 20 years, we have determined that meeting the needs of mid-value donors means changing our approach and strategies to give more to this vital donor group. Through case studies showing how tactics – and outcomes! – have changed, participants will see how the latest insights are driving strategies that inspire donors to do more for your organisation. We will also present an in-depth case study of one Canadian hospital that has changed the way it engages mid-level donors, and grown the programme by 50%!!! We will also provide participants with a practical guide of tactics that will enable them to think differently about their own programmes and change the donor experience (and outcomes) for their organisation.

Learning outcomes

  • Understand how to identify mid-value donors within your programme
  • Understand how donor needs research is changing the ways we fundraise with high-value donor files
  • See firsthand through case studies what’s possible in mid-value giving
  • Apply our six-step process for developing your own mid-level giving programme

Who should attend:

  • Any annual giving fundraiser who has the responsibility to grow mid-level giving
  • Organisational leaders who want to see major growth in mid-value

Session style: 

  • Case studies and examples
  • Small group identification of tactics and opportunities
  • Strategy development for application of mid-value tactics for fundraisers’ own programmes

Building a powerful volunteering force – practically

Posted on: March 1st, 2018 by Resource Alliance

At IFC 2017, THINK Consulting Solutions and American Cancer Society spoke about the need to create a powerful volunteering force, based on the success of the global movement, Relay For Life. This session shone a light on the strategic need for volunteering in organisations. This session builds on that concept by outlining how to implement a volunteering strategy.

Learning outcomes

  • Bringing your volunteers close to your mission
  • How to say no
  • Building long term and sustainable relationships
  • Utilising the power of peer-to-peer across different channels

Who should attend: This session is ideal for any organisation that is moving to a supporter-led model or implementing a volunteering strategy. It is aimed particularly at practitioners – or the managers of those practitioners – and will support them to develop or hone their volunteer management skills, grow in confidence and take back examples of up-to-date practice from sector leaders.

Session style: The format will be a mix of input (via PPT and volunteers stories) and opportunity for group work.

How to stand out in uncertain times

Posted on: March 1st, 2018 by Resource Alliance

The public in different countries has varying degrees of trust and confidence in charities. And the present instability in many areas means that it is a volatile world when it comes to how, and in what ways, people trust generally. Globally, huge shifts in climate, politics and the economy have left many people cynical and untrusting, even in the positive work charities do. How does this context influence your ability to create a more positive relationship with your public for your charity, and what can you do to stand out better?

We have been employing consistent tracking research of trust, confidence and donor sentiment in a number of key markets. These will include a range of European markets, Australasia and North America/Asia. We can compare similarities, differences and trends that we need to understand and can therefore provide a clearer picture of how donors’ attitudes have changed; what drives belief in charities generally, and how certain charities overcome the challenges of the “post truth” world to be seen differently.

Learning outcomes

  • What factors create general belief in the charity sector across a range of markets
  • Impact of trust, confidence and sentiment on attitudes of donors
  • What donors want to see the charities they support doing differently and how that builds positive relationships
  • The tactics individual charities are using to “stand out from the pack”
  • The tactics they can use themselves

Who should attend: Fundraising and communications specialists of all persuasions, consultants and agencies. Suitable for all levels in NGOs, charities and CSR – board members, senior executives, managers and practitioners

Session style: We will use an engaging workshop format. We will provide market data and insights from various markets as stimulus for the participants to share their own experience with others and build a joint understanding of how they can apply the lessons themselves.

From intention to impact: Managing and measuring your impact as a strategic asset

Posted on: March 1st, 2018 by Resource Alliance

In a world of increasing need and complex challenges, coupled with decreasing and more competitive resource allocation, it is imperative for change agents to be armed with a powerful impact proposition backed by a compelling evidence base. This workshop is designed to provide participants with a practical introduction to the sometimes scary world of impact management and measurement. It seeks to empower participants to leverage the strategic value and significant asset that lies in truly understanding your impact, what is working and what’s not, and how you can improve and ultimately achieve greater impact.

Learning outcomes

  • Appreciate the strategic value of impact management and measurement
  • Understand how to right-size your impact management approach to fit your organisational life-stage
  • Employ theory of change to develop a compelling impact proposition supported by meaningful impact measurement
  • Confidently navigate the multitude of available impact measurement resources to find what works for you

Who should attend: This workshop is beneficial for a range of development practitioners and changemakers interested in proving and improving impact performance at an organisational or programmatic level. It is also relevant for funders, intermediaries and consultants seeking to make strategic funding decisions and recommendations.

Session style: The workshop features a combination of theory and practice brought to life by real-world examples and case studies (in multimedia formats) curated in accordance with the audience in mind. The format includes peer learning in action because we learn by doing.

Exploring fundraising strategy the Indiana Jones way – strategy road maps for impact

Posted on: February 28th, 2018 by Resource Alliance

Every fundraising professional needs the right tools in their kit just as every explorer needs a map.  Our hero explorer, Indiana Jones, kept his eye on the impact of finding the treasure at the end of his journey, and in developing a fundraising strategy you’ll need to keep your eye on the big picture so that you are clear what impact your strategic choices will have. This masterclass provides a fresh take on how you can use strategy road maps as a practical and versatile tool to see that big picture and dramatically improve fundraising results and more. We’ll share our experience to show why a value-driven, donor-centric approach to fundraising is more effective than a transactional approach, with examples of how to use the road map as a growth/change journey. Together, we’ll explore the key building blocks to improve your fundraising performance, each one representing a distinct process. We emphasise an Indiana Jones-inspired mind-set shift for people and organisations, with a focus on collaboration, to fully capture the benefits of a planned strategic process.

You’ll figure out your ‘big why’– your organisation’s end game from a donor perspective – and how to align your fundraising activities to that perspective. Guided by your end game, you will determine where you are and where you need to go in the rapidly changing global fundraising landscape. Day 1 focuses on the big why, the strategy discovery process, leadership and your big story. Day 2 zooms in on creating shared value with your donors (focus on major donors), how to expand your community of supporters and partners (through digital and non-digital channels), aligning resources and your action plan.

Learning outcomes 

  • Apply and share a value-driven fundraising approach that achieves a triple bottom line: Create value for your donors, your organisation and the community you serve
  • Understand your ‘big why’ from a donor perspective and how to align fundraising initiatives
  • Identify and leverage key internal and external assets and integrate fundraising to raise more than money

Who should attend: No matter how long you have been in the profession and how well you have mastered the basics, this class shows you how to take those basics and reach a higher level of performance, possibilities and impact.

Session style:  The program will be structured around an innovative visual tool: the strategic fundraising road map. The speakers take participants through the process behind each of the seven building blocks of this tool, and provide practical examples from small and large non-profits across five continents. Learning is hands-on and interactive through a mix of facilitated small- and large-group discussion and activities. To make this session super-practical, exercises will focus on cases and questions submitted by participants. And to create well-being and bonding as we work together, we’ll start and end of each session with a little meditation.


Make it count: In-kind fundraising

Posted on: February 28th, 2018 by Resource Alliance

Fundraising is about more than money. At times, we also must focus on raising… things. And services.  And while motivating donors to give in-kind donations works on the same principles as motivating them to give financial support, in-kind fundraising is still a unique creature. This workshop will examine best practices for in-kind fundraising – from coming up with the idea and setting realistic goals, to messaging, to reaching out through multiple channels to motivate people to support the campaign. We’ll present highly successful case studies from Serbia that can be translated into success anywhere in the world.

Learning outcomes

  • Concrete examples that can be drawn from for future in-kind fundraising campaigns
  • The reasons for in-kind fundraising
  • Motivation to engage later on

Who should attend: Non-profits, fundraisers, consultants

Session style: The main principle will be interaction with participants and flexibility to explain the subject through posed questions. Likewise, some points of the workshop will be explained by learning through doing, as participants will have the opportunity to think and develop ideas and methods.


Building a business model and value proposition to get your fundraising working – properly!

Posted on: February 18th, 2018 by Resource Alliance

The strategy canvas approach is one of a new class of strategy tools that enable fundraisers to actually look at how their work integrates various elements: as new/existing supporters, value propositions, suppliers, income streams etc. It is useful for developing new offerings and testing viability and improving a diminishing income stream, etc. The model is widely used in commercial settings, and =mc will show how it has been used in large and small organisations including British Red Cross; UDEM University Monterrey, Mexico; and UNICEF.

Participants will work in small groups on a detailed case study as well as apply the framework to their own work. They will create a value proposition – avoiding the outdated ‘product’ approach. We will also look at how fundraisers can apply this model to social enterprise.

This masterclass will help participants to:

  • Understand how the strategy canvas approach works
  • Identify key elements in your canvas: income, suppliers, customers, channels, etc
  • Understand how each element connects and how to adjust to improve income
  • Create a detailed and engaging value proposition
  • Analyse why a current business model is not working and fix it
  • Identify possible risks to income in the future and how to manage them

Learning outcomes

  • Understand the difference between a strategy and a business model
  • Build a business model for a new approach at a team or organisation level
  • Understand how to run a session in your organisation or team

Who should attend: Directors of fundraising; department or function leaders – corporate, individual etc.; team leaders; consultants

Session style: Before the session we will send out a questionnaire to establish levels of understanding and focus of interest. We will shape the session using these. The session will cater to a range of learning approaches and learning styles by including case studies, practical exercises, personal application, questionnaires, Q&A sessions, small group discussion, and action planning.

Journey to supporter engagement: Change your organisation, change the world

Posted on: January 22nd, 2018 by Resource Alliance

Join this session to learn how to transform every aspect of your organisation’s approach to build powerful new supporter relationships that can transform your impact. The future of fundraising depends on new models of collaboration and engagement, which requires fundamental change to the whole business model of our organisations. Diabetes UK and The Children’s Society are on a similar journey: to shift from conventional fundraising technique-driven programmes to supporter-led engagement embedded into the heart of their mission. In both cases, this has required major change – of structures, processes, systems, metrics, skills and, crucially, culture and mindset – involving everyone from trustees, to the executive, to colleagues in every function across the charity, supporters and beneficiaries. This is a long-term game – and change is never easy. If your plans for the next few years are incremental improvements to business-as-usual, then this session is not for you. But if you’re ready for, or already embarking on, transformational change, it is.  We’ll share lessons (the good, bad and the ugly) from both charities and the tools, tips and tricks we’ve deployed. We’ll consider how our journey can help you move forward with yours.

Learning outcomes

  • Practical learning about supporter-led engagement models
  • Tools and techniques for implementing major change within an organisation
  • Guidance and ideas for implementing your own change initiatives

Who should attend: You are either preparing to lead, or are already leading, a major strategic change initiative within your organisation and/or are leading your fundraising toward a supporter-led engagement approach

Session style: Interactive session with participative exercises and shared problem-solving looking at real initiatives within your own organisation