In this session, Aly from Twitch and Tom from Tiltify will be shining a light on common misconceptions in streaming for fundraising, and what we often think of as “gaming” in fundraising. Spoiler alert: It’s not just games! Streaming is a global community – not tied to one town, country or continent. It’s relevant wherever the internet touches. Attendees will leave this session understanding the target demographic of “gaming”, organic marketing strategies, how to manage digital communities and how to create an engaging product that is authentic.
In 2019, Dignity in Dying began a unique digital mobilisation project to change the UK’s law on assisted dying. Their strategy was to help supporters with lived experience of the issue to share their stories in person with their MPs. However, this kind of online-to-offline mobilisation can require a lot of one-to-one support from organisers, and Dignity in Dying’s staff team is small. Working with Forward Action, the team trialled using Facebook ads to recruit new supporters and collect their stories, then using email to drive them to attend a webinar that guided them through the process of meeting their MP. Early results were promising. So, when the pandemic struck, they continued to scale, test, and refine the model throughout 2020. As a result, 50 supporters met with or called their MPs to discuss assisted dying, and many thousands of others donated through Dignity in Dying’s associated digital fundraising programme.
How to genuinely involve supporters in your mission and drive them to take valuable actions beyond fundraising is a central strategic question many organisations are asking at this time. During this session, you will learn how your organisation can effectively mobilise supporters to take high bar actions, online and offline.
Aimed at:
Campaigners looking to understand how to drive supporters towards high-value offline actions
Leaders in campaigning/fundraising looking to understand how to effectively merge the two areas
Anyone interested in learning more about supporter mobilisation
Learning outcomes:
How to engage and mobilise your existing valuable supporters to take tangible campaign actions by optimising your email campaigns
How to structure and run a webinar series with the aim of connecting with supporters online and inspiring them to act for your cause offline
How to pilot this approach within your organisation and how to scale it into a fully functioning driver of campaign actions
Join Houssam Chahin to learn about GiveZakat, the app launched by UNHCR to supplement the Refugee Zakat Fund’s web-based, bank transfer, and in-person donations. It aims to harness the power of Islamic finance to transform the lives of those in dire need of assistance, allowing users to easily calculate Zakat, check reporting information in real-time, and donate both Zakat and Sadaqah funds easily and quickly.
Aimed at
Fundraising officers
Tech enthusiasts
Islamic finance professionals
Donors
Learning outcomes
Learn about UNHCR’s Islamic philanthropy initiatives
Get acquainted with this promising new tool: how it got to this point, why it was created, and the results so far
Learn about the potential of technology to tap into faith-based funds, specifically Zakat and Islamic philanthropy funds that are or could be donated worldwide
In this extraordinary time, social good organisations find themselves grappling with how to navigate an ever-changing landscape. Now that the tried-and-true tactics of just a few months ago seem like a distant memory, we find ourselves longing for calm and a new normal. In this session, Ashley Thompson will dive into the trends that can help us better understand how philanthropy weathers change. Using data as a guide, the session will uncover clues to illuminate your journey. You will hear how philanthropy performed during past economic downturns and natural disasters, providing the necessary context to shape a prosperous path forward.
Aimed at
Fundraising/development/advancement professionals
Nonprofit leaders
Marketing professionals
Learning outcomes
Awareness of long-term philanthropic trends
Disruptions to giving and engagement over the last year
Predictions for future prosperity in fundraising and marketing
In 2019, Dignity in Dying began a unique digital mobilisation project to change the UK’s law on assisted dying. Their strategy was to help supporters with lived experience of the issue to share their stories in person with their MPs. However, this kind of online-to-offline mobilisation often requires a lot of one-to-one support from organisers, and Dignity in Dying’s staff team is small. Instead, working with Forward Action, they trialled using Facebook ads to recruit new supporters and collect their stories, then using email to drive them to attend a webinar that guided them through the process of meeting their MP. Early results were promising. So when the pandemic struck, they continued to scale, test, and refine the model throughout 2020. As a result, 50 supporters met or called their MPs to discuss assisted dying, and many thousands of others donated through Dignity in Dying’s associated digital fundraising programme. How to genuinely involve supporters in your mission and drive them to take valuable actions beyond fundraising is a central strategic question many organisations are asking at the moment. Here, we’ll outline our learnings about how your organisation can effectively mobilise supporters to take high bar actions, online and offline.
Aimed at
Campaigners looking to understand how to drive supporters towards high value offline actions
Leaders in campaigning/fundraising looking to understand how to effectively merge the two areas
Anyone interested in learning more about supporter mobilisation
Learning outcomes
How to engage and mobilise your existing valuable supporters to take tangible campaign actions by optimising your email campaigns
How to structure and run a webinar series with the aim of connecting with supporters online and inspiring them to act for your cause offline
How to pilot this approach within your organisation, and then how to scale it into a fully functioning driver of campaign actions
This session will share the story of how hilf-jetzt.ch, a platform for mutual aid groups in Switzerland, was built from scratch by teams working remotely during the early days of the first COVID-19 lockdown. Participants will get a glimpse behind the scenes at an operation that was scaled from zero to 100 groups over its first weekend and from 100 to 1000 groups within the first ten days. Alessandro Iacono will talk about their MVP approach, building the platform on the run, and volunteer involvement, which in the end included approximately 200,000 volunteers and which is what made the scale possible in the first place.
Aimed at
Anyone working with volunteers or working in community management or in (digital) organising
Anyone who wants to know what’s possible when solidarity meets empowerment during an unprecedented crisis
Anyone interested in learning more about the approaches, tactics, and tools used to scale this operation and how similar approaches can be applied to already existing organisations
Learning outcomes
Learn about the importance of harnessing crucial moments to build something big and finding the courage to start something without knowing whether it’s going to work
Learn about how volunteer-led distributed organising allowed the team to scale from 0 to 200,000 volunteers in few weeks
Learn about the tactics and tools that facilitated the process
With over 800 million active users, TikTok is the hottest social media platform in the world: an untapped marketplace of enthusiastic people of all ages. Get your organisation started on TikTok, learn how the algorithm works, and get tips and strategies for building a community that’s eager to help you create change. Kathleen Murphy Toms will show how GivingTuesday generated 67M views – and millions of dollars in donations – on the platform in 2020.
Aimed at
Nonprofit marketing and communications staff, particularly those interested in engaging younger audiences
Learning outcomes
The basics on how to get started and how to set up a nonprofit organisation account
Tips for creating content specifically for TikTok
Strategies for creating and mobilising a community on the platform
COVID-19 changed the world of fundraising. Donors were no longer in the same spaces as before – physically or mentally. In response, the Digital Unit of MSF in Spain kicked off a programme to reach people through chatbots, taking advantage of the flexibility of the channel to trial many different ones for different functions. One, that was released within three weeks of lockdown, reached hundreds of thousands of people around the world, supporting them with tips for their mental health. The programme has allowed MSF to test how chatbots can deliver against a variety of uses, from inbound marketing and e-commerce to loyalty-building and peer-to-peer fundraising, to staff recruitment and lead generation. The team has yet to find an objective where a well-designed bot does not seem to offer some value over other channels… but intends to keep trying!
Aimed at
Digital practitioners in charities
Anyone interested in chatbots and engagement
Learning outcomes
An understanding of the flexibility of chatbots and their potential uses if well-employed
Emotions drive people to give. The top 20 Gofundme campaigns are driven by anger, fear, or sadness. But what makes people give again and believe in and advocate for your cause? Based on recent findings from neuroscientific research and examples of successful donor love from around the world, this unique session explains how donors’ engagement and loyalty are linked to the memorable experiences we create. With data, examples, and eye-opening case studies, the first part of this session will show how giving is often short-term and addictive, physiologically rooted in dopamine and oxytocin, while loyalty is long-term and rooted in serotonin activated by memories. Debunking the traditional myth that retention is a result of the quantity and frequency of asks, the session will show how to successfully manage memory peaks and the end of a donor relationship using the sensory drivers in digital fundraising. Participants will experience how simple actions can drive incremental income by increasing supporter satisfaction and trust.
Aimed at
Directors of fundraising, online and digital fundraisers, retention managers
Learning outcomes
How to recognise and use emotions in digital fundraising
Delivering memorable experiences for digital supporters
Using the feedback from supporters to improve your digital experience
Dive into the world of Facebook challenge events with GivePanel’s Jill O’Herlihy and Amy Bowers from Bone Cancer Research Trust to learn the key concepts and strategies used to raise hundreds of thousands of euro in just a few short weeks. You’ll leave this session with a clear timeline of actions and the knowledge to make Facebook’s donation tools work for your organisation.
Aimed at
Digital fundraisers
Nonprofits with Facebook donate tools switched on
Large and small organisations
Nonprofits with small budgets to invest in delivering impactful ROI
Learning outcomes
The core strategies needed to ensure your Facebook challenge event is a runaway success
Leave with a clear timeline of actions from planning through to final reporting
Join this session to hear from John Kim – Chief of Staff at GIVE.Asia – explaining how to work with YouTube celebrities to get awareness for pressing social causes. John has learned through working on multiple collaborations with ‘content creators’ that raising awareness for a moving cause via YouTube is a powerful way of engaging with subscribers, while raising a significant amount of funds for nonprofits. John will share some particularly successful case studies from South Korea and the session will cover:
How to create a digital content strategy
Why you should start with YouTube
How to pitch to content creators for partnerships, at no cost
How to convert views into donors.
Aimed at
For any cause of any size looking to raise awareness for a significant issue (significant as defined by issues that are both URGENT and IMPORTANT – issues become significant after gaining coverage from mainstream media).
Learning outcomes
Formulate a clear digital content strategy.
Create a clear pitch to content creators for partnerships.
Convert high online traffic into a new donor base.
How can digital media contribute to the common good?
In this session hear from Brad who, together with his team at 371 Productions, is working internationally to answer this question.
Case studies ranging from public broadcast services, virtual reality and partnerships will be shared to demonstrate how communities across the US are benefitting. These range from nursing homes to people affected by the closure of GM plants. Hear how the Chicago Police Department are using virtual reality to build empathy and reduce bias.
And you’ll be given insight to their latest project – a virtual reality experience with the US Holocaust Memorial Museum that immerses visitors in the story of a group of Jews in The Warsaw Ghetto. These brave individuals documented their experiences so future generations would not forget.
Aimed at
People with a responsibility for creating digital media
Those who work with partner organisations who use digital media
Learning outcomes
How to build partnerships
How to take a human-centred design approach to making media
How to balance artistic integrity with social impact intention
Tik Tok, iTunes, Spotify, Twitter, Tiltify.We hadn’t previously set ourselves up to fundraise via these channels – but we were inundated with opportunities.
Hear about how these partners wanted to get us on their platforms and how we turned these offers into fundraising asks through non-traditional mediums.
Learn how we responded quickly, what we needed to have in place to take advantage of the opportunities and what to ‘watch out’ for.
The results, reach and awareness were mindblowing!
Aimed at
Customer Experience teams
Innovation teams
Fundraising teams
Acquisition teams
Corporate partnership teams
Agile working teams
Tech teams
Learning outcomes
How to have a preparedness mindset so you can be ready for anything
How to always keep the customer at the centre, even during the biggest of disasters
How to turn an offer for support into a great opportunity so try something new.
In this session Thibault from MSF Belgium will introduce you to the global gaming community. He’ll tell you who these people are, what channels they’re using and what interests them.
He’ll include case studies of some the biggest charity gaming events in Belgium and how these have managed to raise millions of dollars.
You’ll learn what you’d need to do to start from scratch – what resources you’ll need and how to communicate your brand in order to engage gamers.
Aimed at
All fundraisers
All charity comms staff
Digital teams
Charity event organisers
Learning outcomes
Understanding of what gaming is and how it can be linked to charity
In this session, we will learn how simple but sophisticated data driven methods can support and enhance a holistic fundraising process.
We will cover real world examples of a data science project in NGOs, looking at a donor churn prediction using machine learning method, as well as looking in-depth at what data is required for data science and how data quality is essential for a successful for data-driven predictions.
We’ll also give you an overview of how you can best be prepared for future data science projects, learn about a typical data science lifecycle and how to best implement data science in your fundraising campaigns.
Aimed at
Fundraising Managers
Data Specialists (new to machine learning)
Digital Project Managers
User Experience Specialists
Marketing and Analytics Specialists
Learning outcomes
Simple and sophisticated methods to create value from data
An intuitive understanding of a machine learning method (decision tree)
The majority of fundraiser aims to boost their donor lifetime and have the perception that Artificial Intelligence, Machine Learning and Social Data Intelligence can be used to reach it.
However, it’s common to hear that “my organisation is not ready to do it”, “have to sort out the basics first” or “we can not afford it.
In this session, framed by Growth Hacking principles and supported by real life cases from UNICEF, Greenpeace or SOS Children Villages (and more), we will demonstrate that the right moment to change and innovate is right now; and share a couple of tools that will help you to include state of the art technology in your fundraising programme immediately.
We will start with a dissection of the Lifetime value equation and understand the variables that should be manipulated in order to influence it. We will find both transactional and behaviour dimensions that demand different approaches and technologies.
Afterwards, we will present a set of sophisticated – but affordable or free – tech tools that will allow you to hack your systems, manipulate data, get insights from your audiences and, consequently, make wisdom decisions, which will help you to improve both your income and retention rates.
Aimed at
Directors, Managers and Heads of Fundraising
Communications and Engagement Professionals
Digital and Media Strategists
Data and CRM
Campaigners and Activists
Learning outcomes
Related strategy and data science
Understand the scientific Lifetime Value Concept (LTV)
Map the difference between transactional and behavioural LTV components
Learn how to include a data and intelligence approach on the LTV analysis
Learn about a new set of technological tools and resources that can be used over the process.
Inspiration from cases that show that is possible to move fast and change the game
As the philanthropic sector and the use of digital technologies have grown, so have opportunities for civil society organizations to adopt new fundraising practices.
The new technologies provide innovative, efficient and cost-effective means to raise funds for important social missions.
For example, artificial intelligence can also help fundraisers to capture and manage data about donors, craft personalized, donor-centric emails and launch global fundraising campaigns.
On the other hand, the digital revolution has also brought a range of new risks and challenges to fundamental rights.
How can fundraisers benefit from the new technologies? What are the risks they should be aware of? How does it affect the philanthropic environment?
The session will aim to address these questions.
Aimed at
Fundraisers who are planning to or already using AI and other digital technologies to solicit donation
Tech experts supporting nonprofits and fundraising practices
Nonprofits, donors and policy-makers interested in philanthropic environment
Learning outcomes
Greater awareness of the opportunities as well as the risks and dilemmas of using digital technologies and AI for fundraising
Increased knowledge of comparative experiences
Better understanding of the ways it affects the philanthropic environment
A jargon-free and practical guide to making real progress with digital fundraising.
Adrian’s unique method has already recruited more than 5,000 regular givers in the UK and Ireland. He will make the case that, in the case of digital fundraising, starting small is a good thing.
In this session you’ll be guided through how to set up a campaign with Facebook Lead Ads which allows you to test multiple propositions and create a steady stream of new donors.
Digital messaging platforms are central to supporter’s lives. We use them daily to communicate with friends, family and even businesses but few charities use them. Hear how Greenpeace UK is leading the way in using Facebook Messenger to talk to and convert potential donors.
In this session Chris and Grainne will explain how the use of communication channels that are traditionally used in the sector, such as email and phone, no longer reflect the way people communicate with one another. And how traditional Facebook acquisition campaigns have quickly taken people away from the platform.
The case will be made for why Facebook Messenger should now be considered as part of any Facebook acquisition campaign.
You’ll learn how Greenpeace have embarked on a new direction by employing a team of face-to-face fundraisers to chat with potential supporters and how they’re being converted to donors in a totally new way.
Aimed at
Fundraisers with an interest in digital acquisition of regular givers
Learning outcomes
How to design acquisition funnels that include Facebook Messenger
How to effectively use Facebook ads to drive traffic to Messenger
Potential ways to convert donors within Messenger
About the speaker
Chris is a Facebook advertising expert and has worked with charities large and small across the world to supercharge their lead generation and fundraising through Facebook ads. As the Director of RAISETHRU, he runs a unique programme to help charities get breakthrough fundraising results with Facebook advertising. Working in both a group setting and one to one with charities they focus on designing sustainable acquisition funnels and producing high performance creative to attract leads and donors. Chris’ mission is for charities everywhere to have the knowledge and expertise to use Facebook advertising as a force for good.
Moving from the world of banking in 2009, Gráinne started her career in her home country Ireland, working at the agency Total Fundraising, managing a range of charity clients in channels such as Telefundraising, Face to Face and community fundraising platforms. Moving to London in 2012, she spent five years working at Amnesty International and now continues her work in campaigning organisations as Head of Supporter recruitment at Greenpeace, specialising in digital fundraising.
Learn how the Alibaba platform has connected the profits of corporates to charities and how this has revolutionised the digital fundraising model, and how block chain technology is being used for good.
Qianwen is here to introduce the Alibaba platform and the positive impact it’s having on the Chinese fundraising market. Through the project Goods for Good and their charity e-shop in 2019 570m RMB ($82m USD) was raised, changing millions of peoples lives.
You’ll be guided through how you can make use of the platform to raise funds for good causes in China and around the world.
Aimed at
People interested in
Digital fundraising
Crowdfunding
Technology for good
Corporate and charitable partnerships
Learning outcomes
Alibaba’s digital fundraising approach
How to use the platform to fundraise and make social changes
How blockchain can play a role in the platform
About the speakers
Qianwen is currently a CSR manager in Alibaba Group. She has been involved in online fundraising development and government affairs for five years. In that time she has developed the Taobao Charity online shop, Alibaba philanthropic Event and digital anti-human trafficking projects.
Qianwen has a Master of Science in International Relations from University of Bristol.
UNICEF Korea ‘Promise Ring’ – a breakthrough digital campaign using Facebook & Instagram: How to use testing to achieve great digital fundraising results
UNICEF Korea got over a 30:1 return on Instagram by listening to what their audience wants and finding the right product/market fit. This session will reveal the secrets behind the results.
Finding winning content for the right audience is the key to every successful marketing campaign. This session will cover how UNICEF Korea validated creatives and content ‘organically’ first before spending big budgets, incorporated target audiences’ voices into the campaign message and how they found product/market fit through various iterations of testing.
Aimed at:
Fundraisers who are looking for winning strategies to achieve great digital fundraising results.
Learning outcomes:
How to come up with testing strategies for digital campaigns
How to validate the strategies and idea through pretesting in a low risk environment
Water for the Guajira, a crowdfunding experience using Whatsapp: A story of how citizens managed to mitigate a drastic water shortage in one of the most abandoned regions of Colombia
Hot, arid, dry and inclement – that is how you would describe Guajira, a region of Colombia on the Caribbean Sea where more than 3700 children have died in the last 3 years due to malnutrition and lack of water. On 2016 it was necessary to mobilize citizens in order to give a respite to these people who need it so much. El Avispero in alliance with “Vaki” a crowdfunding platform, accepted the challenge to contribute to a huge goal of bringing 1 million liters of water in tank cars to the Wayuu indigenous communities hit hardest by climate change.
This crowdfunding experience was one of the most effective in a country where people are not used to supporting and participating in crowdfunding campaigns. During this session, I will share with you the experience from the ideation, planning, and the use of WhatsApp as one of the main distribution channels to the El Avispero network.
Aimed at:
The session is aimed at people interested in WhatsApp use as a channel to mobilize support on crowdfunding for social causes and those interested in testing messaging apps to mobilize.
Learning outcomes:
The key role of a strategy behind the action
Messages and hooks
The combination of different tools for crowdfunding.
Using the latest data as our guide, we’ll explore what’s happening now in digital fundraising and engagement, from email to ads to websites to social media (and more!). Every trend we look at will include great examples and case studies from NGOs of many sizes and sectors!
Aimed at:
Medium to advanced development staff.
Learning outcomes:
Learn the top ten current trends in digital fundraising and engagement
Walk away with several ideas for tactics and strategies NGOs can employ today
Understand what NGOs need to be considering for the future.
In this session, we will look at Transparency International Brazil’s United Against Corruption Campaign – an excellent example of using both innovation and tradition for impact. The campaign also shows how online and offline strategies can perform together.
The United Against Corruption Campaign was built over a $150,000 USD budget raised from foundations and crowdfunding that reached an impressive result of 600,000 engaged leads and 2,000 regular donors (without even asking for donations) in the 2018 Brazil elections period. To support the campaign, we also used gamification, influencer mapping with social listening, WhatsApp groups and principles to reach micro targeted audiences.
You will learn how we used combined engagement scores, app use analysis, hot maps, social network analysis, web scraping and crawlers’ reports, and used data visualisation tools to get data insights. You will also learn the value of building an eclectic team made up of data engineers, data scientists, software developers, millennium fundraisers, community managers, campaigners and content producers to support your campaigns. This case study will also show how third sector can (and must!) learn from startups and how they use Growth Hacking’s 3 principles: Creative Marking, Solid Systems and Processes and Data Insights.
Aimed at:
Fundraisers
Engagement
Campaigner
Advocacy
Digital (Head, Manager and Directors).
Learning outcomes:
A different way to face fundraising: It’s more about generating interactions first and asking for money later
Understanding that the resources to innovate and be more cost effective are available
Understanding of the new range of skills and competencies needed to operate the re-evolution
Data science + Social Listening = Power team
How to integrate all of it and make use of different technologies
In this session, we will be lifting the lid on gaming for good and demystifying livestream fundraising. This is one of the hottest charity trends for 2019 and with the global games market growing at such an exponential rate, it’s no wonder why!
As consumers we are changing the way we digest content. Streaming content has become a huge part of our lives with platforms such as Netflix and Twitch (incidentally, Twitch receives more unique views per month than Netflix, and most people haven’t even heard of Twitch!). From this session you will be able to fully understand what “livestreaming for good” means and how to harness this for your organisation. (Even if you aren’t a “gaming charity,” this can work for you!).
Aimed at:
Fundraising professionals
Digital marketing
Individuals looking at harnessing gaming technology.
Learning outcomes:
Full understanding of ‘Gaming for Social Good’
Solid examples of how to use live-stream as a form of fundraising
Stellar market examples that are currently working
Facebook’s Charitable Giving Tools have raised more than $1 billion dollars for over a million charities in just a few short years, whether it’s Birthday fundraising, crowd-funding style fundraisers or straight-forward donations. Supporters love it and some charities have jumped on and raised millions. Some are lagging behind.
In this punchy, practical session Nick will take you through why Facebook donate has worked so well, case studies of how small and large charities are maximizing their short and long term income and 5 key actions you can take to leverage the power of Facebook’s Social Graph. We will also look into how Facebook should fit into your overall digital strategy and ask the question, should we be so reliant on one company?
Aimed at:
Fundraising Directors/Managers Community
Fundraising Managers and Officers
Individual Giving directors, managers and direct marketers
Corporate and Influencer fundraisers
Digital marketing/fundraising managers / and social media staff
Learning outcomes:
What’s working right now on Facebook and the practical steps they can take to bring in more revenue immediately
How to prioritize digital channels and understand the best donor and fundraiser journeys
How to think about Facebook in the context of their wider digital strategy
2019 has been referred to as the year of voice tech:
There are now a billion Google Assistant enabled devices worldwide, and 100million Amazon Alexa enabled devices
20% of all internet search now happens by voice.
Can you afford not to engage with voice as a channel?
Starting with an overview of voice technology you will hear how it works, the main market usage stats, and see examples of non-profits around the world using it for fundraising and service delivery. We will then share learning from creating the NSPCC Alexa skill – one of the first in Europe to accept donations. Finally, you will leave with an understanding of the voice tech design process, ready to take the first step for creating a voice app.
Aimed at:
People curious about voice technology for fundraising or engagement
People from large and small non-profits who want to try voice technology but aren’t sure where to start
Innovators considering new methods of fundraising
People committed to voice tech who want to hear insight from other creators.
Learning outcomes:
Overview of what voice tech is and how it works
Knowledge of how people are using voice tech
Insight into how non-profits globally are using voice tech to engage with their audiences or deliver services
Case study of how we’ve used voice tech at NSPCC to raise money and engage our audience
Tips for getting started within your organisations.
