Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Build campaigns that mobilise people power: a practical masterclass from theory to tactics
This masterclass will provide participants with a practical overview and some tools and approaches to building participatory, collaborative, and transformative campaigns that inspire people to act, tackle root causes, and raise money. In a practical and hands-on workshop, we’ll learn from global examples that ground the workshop in real life campaigns that have made change.
The masterclass will focus on three key areas: campaign strategy, storytelling, and deepening engagement.
1. Participatory, collaborative and systems-based campaigning: how to develop a strategy that puts people at the centre and tackles root causes
- An intro to participatory, collaborative, and transformative campaigns
- Identifying moments of strategic opportunity using a root-cause analysis
2. Narrative and storytelling: how to shift dominant narratives and motivate people to act
- Storytelling to shift values, beliefs, and how people understand the world
- Crafting compelling campaign stories that motivate people to act and donate
3. Integrated campaigning and creative tactics: how to develop multilevel participatory campaigns that engage supporters on and offline in meaningful action and build power
- The anatomy of people-powered campaigns
- Building an engagement pyramid that deepens engagement – and raises more money!
Aimed at:
- Participants who want to learn how to practically build campaigns focused around generating public action on and offline
- Fundraisers seeking to understand how to develop integrated approaches to their work and break down silos in their organisations
- Participants who have specific campaign ideas that they would like to collaborate with others to co-create
Learning outcomes:
- How to develop campaign strategies that engage people and motivate them to take meaningful action
- How to shift dominant narratives through storytelling
- How to design multilevel engagement strategies and tactics that win change and raise money (even on a small budget)
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.