Revolutionising charitable giving in China
The Alibaba fundraising platform
About this session
Learn how the Alibaba platform has connected the profits of corporates to charities and how this has revolutionised the digital fundraising model, and how block chain technology is being used for good.
Qianwen is here to introduce the Alibaba platform and the positive impact it’s having on the Chinese fundraising market. Through the project Goods for Good and their charity e-shop in 2019 570m RMB ($82m USD) was raised, changing millions of peoples lives.
You’ll be guided through how you can make use of the platform to raise funds for good causes in China and around the world.
Aimed at
People interested in
- Digital fundraising
- Crowdfunding
- Technology for good
- Corporate and charitable partnerships
Learning outcomes
- Alibaba’s digital fundraising approach
- How to use the platform to fundraise and make social changes
- How blockchain can play a role in the platform
About the speakers
Qianwen is currently a CSR manager in Alibaba Group. She has been involved in online fundraising development and government affairs for five years. In that time she has developed the Taobao Charity online shop, Alibaba philanthropic Event and digital anti-human trafficking projects.
Qianwen has a Master of Science in International Relations from University of Bristol.