Innovation Lab: How to solve a problem like Covid
Thursday 15th October at 2pm and 5pm (BST)
About this session
Covid 19 has shut down events, taken dialogue fundraisers off the streets, changed our audiences and channels, and pushed us into a competitive digital world. In this rapid innovation lab, we’ll bring together fundraising leaders to come up with solutions to the big challenges facing individual giving in 2021 and beyond. In this hands on session, we’ll use tried and tested ideation techniques to think laterally about the problems IG fundraisers face, and come up with fresh new ways to tackle them.
Speakers:
Amy Hutchings, Strategy Director at Open
Amy is an experienced ideation facilitator and a passionate advocate for innovation in the charity sector. With a background in direct marketing and copywriting, Amy has delivered award winning creative and strategy for some of the sector’s biggest charities. As Strategy Director at Open she uses her 15 years of fundraising experience, and mix of left and right brain skills, to come up with ideas that get a response. She is Open’s strategic lead for NSPCC, Concern and a number of other clients.
James Briggs, Co-Founder of Open and Open Mobile Global
James is a fundraising specialist and entrepreneur who has worked in the sector for over 20 years. He co-founded both Open and Open Mobile Global which provide creative, strategic, payment and technical services to charities in the UK and abroad.
As well as developing award-winning campaigns for a wide range of household names, James has been a pioneer of mobile fundraising – helping to shape both the technology and regulation that underpin this vital new form of giving.
James conceived of (and until recently hosted) sector institution “I Wish I’d Thought of That”. He is a trustee of War Child and sits as an independent member of Oxfam UK’s Fundraising Advisory Committee.
Tim Longfoot, Co-Founder of Open and Open Mobile Global
Tim has been a fundraiser and charity communications specialist for almost 25 years. He is co-founder of Open and Open Mobile Global, which provide creative, strategic, payment and technical services to charities in the UK and abroad.
Tim has been behind many high-profile campaigns over the last 20 years and has been at the forefront of successive waves of innovation – particularly Face to Face and mobile fundraising.
Tim has shared his skills at conferences and skill-shares across Europe, the US and Australasia.
Katie Blore, Head of Strategy and Planning at Open
Katie Blore is Head of Strategy and Planning at Open and has over 20 years of fundraising experience across a wide range of marketing channels and disciplines.
Areas of particular focus include driving growth through new supporter acquisition, increasing engagement, loyalty and income, and using data driven insight and digital technology to optimise and refine fundraising programmes.
Previous to Open Katie led the Individual Giving function at ActionAid UK and had a career spanning a range of roles at Save the Children, Concern Worldwide and other commercial fundraising agencies.