What do coming changes mean for your digital marketing strategy?
Digital marketing data and reporting are changing.
What began with GDPR and equivalent data protection legislation has transitioned to first Apple and now Google phasing out the use of cookies from their browsers. What constitutes appropriate first- and third-party data usage will dominate digital marketing discussions in the years to come.
In this workshop, you will hear from experts in nonprofits, marketing, and advertising technology on the changes you can expect to see; factors you will need to keep in mind when it comes to data and privacy; and what your tracking and reporting options may look like.
Learning outcomes
- Anticipate potential impacts on your digital marketing efforts
- Discover your options for dealing with tracking and reporting challenges
- Learn how to make difficult decisions about data and privacy