Be part of redefining the fundraising narrative and harness the power of AI-generated video for the greater good.
This workshop will unveil the transformative potential of AI-generated video for the global nonprofit sector, examining current trends and looking to the future. You will learn how to build your video fundraising strategy and create video campaigns that not only tell compelling stories and inspire donors to act but also drive significant growth in donor recruitment fundraising programmes.
Video is already an indespensable tool for (I)NGOs for donor engagement, recruitment, and retention. With the advent of AI in video creation, the latest advancements are setting new benchmarks in content strategy. This session will help you navigate the integration of AI technologies, showcasing how they can be leveraged to produce captivating and persuasive narratives. You will confront ethical considerations head-on, contemplating the balance between innovation and integrity, and delving into the practical challenges that come with adopting these cutting-edge tools.
Employing practical demonstrations as well as theory, you will witness a video generated by AI, demystifying the process and empowering you with the knowledge and skills to implement this tool in your fundraising in the future.
Learning outcomes
- Get insights into the latest trends in video adoption for social channels
- Learn to create a video fundraising strategy to build an integrated donor recruitment and retention programme at scale
- Gain an understanding of the capabilities of current AI video technology and how to ethically integrate it into future fundraising campaigns